Comments on: Mapping and Advertising http://www.business2.com.au/2006/09/mapping-and-advertising/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 06:55:19 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-381 Paul Wed, 27 Sep 2006 10:46:20 +0000 http://www.business2.com.au/?p=230#comment-381 Elizabeth, realestateview's system is called Fast Tracker and is propriotry at the moment. They didn't buy it as it was developed in house and isn't yet as involved as the other systems. Elizabeth, realestateview’s system is called Fast Tracker and is propriotry at the moment. They didn’t buy it as it was developed in house and isn’t yet as involved as the other systems.

]]> By: H R http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-380 H R Wed, 27 Sep 2006 08:49:40 +0000 http://www.business2.com.au/?p=230#comment-380 Michelle, Most of your enquiry will come from the Internet in the future. Don't think that realestate.com.au are resonsible for this, it's just that at the moment they have the upper hand. Michelle,

Most of your enquiry will come from the Internet in the future. Don’t think that realestate.com.au are resonsible for this, it’s just that at the moment they have the upper hand.

]]> By: Michelle S http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-379 Michelle S Tue, 26 Sep 2006 23:01:58 +0000 http://www.business2.com.au/?p=230#comment-379 HR Well we were all fooled before by realestate.com.au and their alignments to our real estate institutes.....but I do quite well out of it, nearly 80% of my enquiries come from realestate.com.au, it is their ever increasing pricing that is getting to me. I need to budget for everything and I do not mind paying, but this is the Internet and it is supposed to be cheaper, easier etc.... I just dont want to be held to ransom by another big player, after all newspaper advertising (which I rarely do now) was always way to expensive. HR

Well we were all fooled before by realestate.com.au and their alignments to our real estate institutes…..but I do quite well out of it, nearly 80% of my enquiries come from realestate.com.au, it is their ever increasing pricing that is getting to me. I need to budget for everything and I do not mind paying, but this is the Internet and it is supposed to be cheaper, easier etc….

I just dont want to be held to ransom by another big player, after all newspaper advertising (which I rarely do now) was always way to expensive.

]]> By: H R http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-378 H R Tue, 26 Sep 2006 08:48:24 +0000 http://www.business2.com.au/?p=230#comment-378 If the idea of the new site will be to force the franchise agents to advertise there exclusively then James Packer should stick to poker machines because he knows nothing about real estate. No agent in his right mind would go for that. They will have to give the site away FREE to the franchise agents and if the coverage is good enough others will come on board. They could then ramp up the revenue by add ons rather than direct fees until they are ahead of realestate.com.au If what you say is true it's just another example of fools and their money ala Just Listed. I was hopeful there for a mimute that there was someone out there who knew what they were doing for a change. guess not. This doesn't mean realestate.com.au is sake, remember Look Smart ? The online landscape can change overnight. If the idea of the new site will be to force the franchise agents to advertise there exclusively then James Packer should stick to poker machines because he knows nothing about real estate.

No agent in his right mind would go for that.

They will have to give the site away FREE to the franchise agents and if the coverage is good enough others will come on board.

They could then ramp up the revenue by add ons rather than direct fees until they are ahead of realestate.com.au

If what you say is true it’s just another example of fools and their money ala Just Listed.

I was hopeful there for a mimute that there was someone out there who knew what they were doing for a change. guess not.

This doesn’t mean realestate.com.au is sake, remember Look Smart ?

The online landscape can change overnight.

]]> By: Elizabeth http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-377 Elizabeth Tue, 26 Sep 2006 08:05:02 +0000 http://www.business2.com.au/?p=230#comment-377 The latest Crikey Article on the Subject - PBL's online real estate rethink The latest Crikey Article on the Subject -

PBL’s online real estate rethink

]]> By: Phil http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-376 Phil Mon, 25 Sep 2006 10:02:31 +0000 http://www.business2.com.au/?p=230#comment-376 That would destroy realestate.com.au, their worth would plummet overnight. Thid could happen they are very vulnerable to new entrants into the market. Remember Alta Vista ? That would destroy realestate.com.au, their worth would plummet overnight.

Thid could happen they are very vulnerable to new entrants into the market.

Remember Alta Vista ?

]]> By: Peter http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-375 Peter Mon, 25 Sep 2006 08:10:23 +0000 http://www.business2.com.au/?p=230#comment-375 Tom - Agents going on about costs is not the issue, what is at stake here is an opportunity for agents to take control. Across Australia in just about every area there is one controlling newspaper that has the property market sewn up. Now agents just pretty much have to pay whatever fees they wish to charge, because they have no choice. If this continued today across to the Internet in 10 or 15 years, if one media empire controlled it they could do what they want and charge what they want, now this is not good for consumers and definately not good for agents. One of the reasons for this site is to hopefully waken all agent so they understan what is at stake, it is fine for realestate.com.au to be successful, but it would be dangerous if there were no other choices. News Limited is a company that makes no excuses about making money and realestate.com.au is a listed company that must make returns for their shareholders - and it must grow, that is why they are expanding into overseas markets. There is room for revenue growth here in Australia and so far rates have been rising by 8% each year. In my opinion the only thing that will change the market here in Australia is an entry by Google into real estate listiongs and search. It would be 100% free for all agents so all of their revenue would come from advertisers. Realestate.com.au and domain would have no choice but to eventually make their site free also. Tom – Agents going on about costs is not the issue, what is at stake here is an opportunity for agents to take control. Across Australia in just about every area there is one controlling newspaper that has the property market sewn up. Now agents just pretty much have to pay whatever fees they wish to charge, because they have no choice.

If this continued today across to the Internet in 10 or 15 years, if one media empire controlled it they could do what they want and charge what they want, now this is not good for consumers and definately not good for agents.

One of the reasons for this site is to hopefully waken all agent so they understan what is at stake, it is fine for realestate.com.au to be successful, but it would be dangerous if there were no other choices.

News Limited is a company that makes no excuses about making money and realestate.com.au is a listed company that must make returns for their shareholders – and it must grow, that is why they are expanding into overseas markets.

There is room for revenue growth here in Australia and so far rates have been rising by 8% each year.

In my opinion the only thing that will change the market here in Australia is an entry by Google into real estate listiongs and search.

It would be 100% free for all agents so all of their revenue would come from advertisers. Realestate.com.au and domain would have no choice but to eventually make their site free also.

]]> By: H R http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-374 H R Mon, 25 Sep 2006 07:14:05 +0000 http://www.business2.com.au/?p=230#comment-374 Tom, agents don't get kickbacks from the media any more, it's illegal in case you didn't know. Internet ads dont always come out of the agents pocket either, the vendor still pays as they should. It's YOUR property they're selling not their own and if you want to sell your house yourself you can... then you can brag about saving the agetns commission while underselling your house by many times that much. Clever you. Tom, agents don’t get kickbacks from the media any more, it’s illegal in case you didn’t know.

Internet ads dont always come out of the agents pocket either, the vendor still pays as they should. It’s YOUR property they’re selling not their own and if you want to sell your house yourself you can… then you can brag about saving the agetns commission while underselling your house by many times that much. Clever you.

]]> By: Tom http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-373 Tom Mon, 25 Sep 2006 04:15:09 +0000 http://www.business2.com.au/?p=230#comment-373 I find H.R I find H.R

]]> By: John http://www.business2.com.au/2006/09/mapping-and-advertising/#comment-372 John Sun, 24 Sep 2006 12:09:28 +0000 http://www.business2.com.au/?p=230#comment-372 Elizabeth, you should have a look at a website called http://www.irean.com.au which is basically a buying group for independant agencies. They get discounts for members for all kinds of services and it's only $25 per month. Don't worry I don't get commission. :) Seems to me any independant group can save money with them. Elizabeth, you should have a look at a website called http://www.irean.com.au which is basically a buying group for independant agencies.

They get discounts for members for all kinds of services and it’s only $25 per month. Don’t worry I don’t get commission. :)

Seems to me any independant group can save money with them.

]]>