My challenge is not against go gecko or to tell agents how to do things.

My comment was to realestate.com.au who say they dont have sale by owner agents on their website when in fact they have had them and still do.

This company competes with us…. Been around for a while now – 28 properties on their website – 11 of them sold (been up there for who knows how long)

That is hardly a fast growing company – however, I think it would be dangerous for portals to start telling us agents how we should run our businesses and set our pricing.

Yes cheaper alternatives will have a market in any industry, but the majority of people still use agents with experience in their areas….

Bye M

Realestate.com.au do allow sale by owner agents onto their website – Go Gecko have been offering a sales package as any normal agent BUT they also have a sale by owner model where you basically pay them a marketing fee.

Simon have they found the loophole to offer sale by owner on your website?

The more times you receive a “sold” flyer in your mailbox from a agent – the more likely you will recall that person when you think of selling.

It’s just a listing tool predominantly – if you get a buyer as well – bonus.

That’s the idea anyway – and i think you will find the more active an agent is in area with letterbox deliveries – more than likely they will be successful in that area.

You just have to remember that this part of the process is predominantly about self promotion not property promotion.

I dont get it.. lets assume that most of the registered buyers, and therefore sellers, most of them are actually people saying “yes, I want info on property in this area” how can a flyer in random letter box be better?

I remember reading somewhere that the old rule that people buy within 5kms of their last house is out the window – I know it is for me. EG. I have no want for info on properties in the area I live right now, but I am signed up for info on properties in other areas on the portals. I get flyer after flyer that goes in the bin but I read every email I get – who is spending their money better?

Agents upon listing – can get a quote for all the registered “buyers” in an area on REA. It works really well – and then you send the property information on the property to all those people.

The only issue i suspect is that alot of the people registered in an area are other agents who are tracking new listings etc. REA should separate the AGENT alerts from BUYER alerts – so agents don’t pay to inform another agent.

You need to broaden the radar when you farm.

Eg’Flyers
Internet
Radio
TV
Open For Sale signs
Local paper adverts
Sat’s press
FSBO’s
Door knocking
Sausage sizzle in front of office say once a month offering FREE advice/info.
Local community forums
Sporting team sponsorship
Networks you are involved in
Direct calling on the phone
etc etc

Plant a seed it will grow into a listing and a client for life.

Not just one farming technique.