From our recorded data REA struggle against Domain, so it will be very interesting to see if this new branding in a very strong community newspaper improve their traffic for local agents.

Our March figures will not be indicative, however the April figures should. I will make a prediction that traffic will not change immeasurably given that the problems for REA in affluent suburbs commence when an interested party starts typing in their URL.

Indeed an interesting online measurement.

The local Messenger FREE paper and the Adelaide Advertiser had articles talking about the rebranding of the Real Estate sections in these papers to http://www.realestate.com.au

JD

It will be interesting to see how many rounds the bout goes and who has the knockout punch.

Saturday Domain in Sydney still lands the most lethal blows.

[3 days without Chiko Rolls and counting.]

Peter, you might also be interested in our new realestate.com.au Industry Advisory Council. The identities of its 8 members will be revealed at the Real Estate Institute of Australia Gala this Thursday evening, at the Four Seasons in Sydney.

But for now, I can say they are top real estate industry leaders—who manage more than 1,000 real estate agent offices across the country.

The Council will serve as the Peak Industry Body to provide guidance and advice to realestate.com.au. It will also discuss issues and opportunities facing the Australian real estate industry.

It’s another example of how hard we’re working to improve our understanding of agents needs, and our ability to provide for those needs.

Thanks!

dave

Peter, thanks for mentioning this. This is about better serving agents. Once this rebranding goes into effect, we expect agents to get still more leads from advertising on our site.

I also happen to think that agents who already invest in advertising on realestate.com.au will get more credit from their vendors. Agents already tell their vendors, “Yeah, we’ll advertise your property in realestate.com.au.” Now, because vendors will see the realestate.com.au logo in their daily papers, they’ll be even happier to hear their agents say that.

dave

Fairfax, on the other hand, own ALL of Domain and haven’t done the same, the fools, I wonder how they make any money at all sometimes. Yes their print real estate section is called domain but not with the .com.au after it I presume so the print section will not lose out to the on line product – they are truly pathetic.

Now all we want is REA Agents?????

Bring it on!

One stop shop for selling Real Estate.