Comments on: Why Google will change the real estate landscape. http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 14:54:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Tull http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2445 Mark Tull Fri, 11 May 2007 09:17:11 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2445 A little bit of intelligence that you can all benefit from. We have just certified our first PERFECT CAMPAIGN. This client has achieved 100% conversion rate over the past 10 days. Every single person that has visited the site from Google PPC has turned into a lead. Every single one and full details provided by them to an online database. We have awarded this client a very special status. Read more at http://hotgoanna.com/blog/category/google/ and please verify the result with the client if you have to. A little bit of intelligence that you can all benefit from. We have just certified our first PERFECT CAMPAIGN. This client has achieved 100% conversion rate over the past 10 days. Every single person that has visited the site from Google PPC has turned into a lead. Every single one and full details provided by them to an online database. We have awarded this client a very special status. Read more at http://hotgoanna.com/blog/category/google/ and please verify the result with the client if you have to.

]]> By: Glenn http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2444 Glenn Fri, 11 May 2007 03:40:25 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2444 My account was switched over this morning... VERY NICE.. !!! My account was switched over this morning… VERY NICE.. !!!

]]> By: Craig http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2443 Craig Thu, 10 May 2007 05:25:06 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2443 The new Google Analytics is really cool. Much easier to use with new intuitive interface. The new Google Analytics is really cool. Much easier to use with new intuitive interface.

]]> By: Mark Tull http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2442 Mark Tull Thu, 10 May 2007 04:49:12 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2442 Little news release from Google re Analytics that may interest some. http://hotgoanna.com/blog/category/google/ Little news release from Google re Analytics that may interest some.

http://hotgoanna.com/blog/category/google/

]]> By: Glenn http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2441 Glenn Tue, 08 May 2007 10:28:36 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2441 I found myself looking at Google's Balance Sheet for the of Mar 2007. Amazing what you find when aimlessly surfing. We can only imagine what it would be like to have a liquidity ratio of over 11:1 with more than $14 billion in current assets which includes a smidgen under $1.5 billion in accounts receivable. In fact their outstanding accounts just about covers their whole liabilities. I would be nervous if a behemoth like that was eyeing off my industry! I found myself looking at Google’s Balance Sheet for the of Mar 2007. Amazing what you find when aimlessly surfing. We can only imagine what it would be like to have a liquidity ratio of over 11:1 with more than $14 billion in current assets which includes a smidgen under $1.5 billion in accounts receivable. In fact their outstanding accounts just about covers their whole liabilities.

I would be nervous if a behemoth like that was eyeing off my industry!

]]> By: Mark Tull http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2440 Mark Tull Mon, 30 Apr 2007 21:01:12 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2440 Good Question mate. Like anything, each medium should be tried, tested, tracked and measured against its competitors. Putting it back to you, could you advise your best and average leads per dollar scenarios on your portal experiences. By this, you should have a good idea how many inquiries you get each month for your dollars, thereby determining a cost per lead. Then you should have a good idea of a cost per sale, ie how much it takes you to spend each month to get the required leads to actually sell a listing. This will be a very interesting question to answer and could start a whole new thread. PS My agents tell me they average about $2000 a sale in advertising (total) to achieve a sale. Good Question mate. Like anything, each medium should be tried, tested, tracked and measured against its competitors. Putting it back to you, could you advise your best and average leads per dollar scenarios on your portal experiences. By this, you should have a good idea how many inquiries you get each month for your dollars, thereby determining a cost per lead. Then you should have a good idea of a cost per sale, ie how much it takes you to spend each month to get the required leads to actually sell a listing. This will be a very interesting question to answer and could start a whole new thread. PS My agents tell me they average about $2000 a sale in advertising (total) to achieve a sale.

]]> By: Robert Simeon http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2439 Robert Simeon Mon, 30 Apr 2007 11:03:10 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2439 Thanks Mark, Please allow me to better qualify my questioning as you said "As one of the very few Google Adwords Qualified Companies in Australia, we manage more than 2 million ads on search each week." Are the results overwhelming for your clients ? Are they experiencing a much more rewarding experience over property portal advertising results for your clients ? In your opinion is Adwords a much smarter option for real estate agents to consider, whereby monies should be directed at this online medium ? Thanks Thanks Mark,

Please allow me to better qualify my questioning as you said “As one of the very few Google Adwords Qualified Companies in Australia, we manage more than 2 million ads on search each week.”

Are the results overwhelming for your clients ? Are they experiencing a much more rewarding experience over property portal advertising results for your clients ?

In your opinion is Adwords a much smarter option for real estate agents to consider, whereby monies should be directed at this online medium ?

Thanks

]]> By: Mark Tull http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2438 Mark Tull Mon, 30 Apr 2007 10:45:46 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2438 As with anything, there is no certainty in one course of action. These days, we look to margin, and of course supporting multiple avenues THAT WORK. Those that generate leads, which real estate sales rely on, as you cannot to this point sell a house or land on line, are many and varied. Those that embrace technology, in a controlled environment that is able to customise their needs and budget, will win over those that do not. I would never suggest that all industries on line should shut out all other forms of advertising, but when you compare the reporting, tracking and final figures, none, and I am happy to say, NONE, are more accountable than on line searc (apart from your staff of course) Take the plunge, try it yourself, set it up and let the public test your site and its CONVERSIONABILITY - that is how many people trade off their personal data to you on a visit (divided by 100) At the end of the day, the public decides if they trust you, like you and are interested in the product you display. Not the advertising agencies, sites or search engines, it's your site and its offerings. As with anything, there is no certainty in one course of action. These days, we look to margin, and of course supporting multiple avenues THAT WORK. Those that generate leads, which real estate sales rely on, as you cannot to this point sell a house or land on line, are many and varied. Those that embrace technology, in a controlled environment that is able to customise their needs and budget, will win over those that do not. I would never suggest that all industries on line should shut out all other forms of advertising, but when you compare the reporting, tracking and final figures, none, and I am happy to say, NONE, are more accountable than on line searc (apart from your staff of course) Take the plunge, try it yourself, set it up and let the public test your site and its CONVERSIONABILITY – that is how many people trade off their personal data to you on a visit (divided by 100) At the end of the day, the public decides if they trust you, like you and are interested in the product you display. Not the advertising agencies, sites or search engines, it’s your site and its offerings.

]]> By: Robert Simeon http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2437 Robert Simeon Mon, 30 Apr 2007 10:32:34 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2437 Thanks Mark, so lay those facts out as I am of the opinion that property portals have reached a fork in their roads. With our agency Domain deliver a 3:1 domination over REA. I am of the opinion that if an agency delivers a successful online website that delivers big traffic as we do, then the next move will be to a one portal subscription and a strong positioning with the number one search engine. Simply testing the online currents. Currently, we are also experimenting with this very same testing in print media. I am 100 per cent sure at this juncture that agents need to define their brand much better with Google, which takes me to Adwords. From my investigations I see that in the real estate industry this remains in embryo mode although it is potentially a tsunami of attention from agents to get better results. Thanks Mark, so lay those facts out as I am of the opinion that property portals have reached a fork in their roads. With our agency Domain deliver a 3:1 domination over REA.

I am of the opinion that if an agency delivers a successful online website that delivers big traffic as we do, then the next move will be to a one portal subscription and a strong positioning with the number one search engine. Simply testing the online currents.

Currently, we are also experimenting with this very same testing in print media. I am 100 per cent sure at this juncture that agents need to define their brand much better with Google, which takes me to Adwords. From my investigations I see that in the real estate industry this remains in embryo mode although it is potentially a tsunami of attention from agents to get better results.

]]> By: Mark Tull http://www.business2.com.au/2007/04/why-google-will-change-the-real-estate-landscape/#comment-2436 Mark Tull Mon, 30 Apr 2007 10:17:46 +0000 http://www.business2.com.au/2007/04/18/why-google-will-change-the-real-estate-landscape/#comment-2436 Good research Robert. Google has made it very easy to set up an account and put ads up. Like any other industry, it then falls back on knowledge, comparitives and at the end of the day, cost per lead or cost per sale. A mate told me recently that real estate gets some 2 million searches per month, domain 1.5 mil and google and yahoo are the other 50%. He is in a position to know, so I cant rebut him. Adwords is a 7 billion USD industry, and last year aussis spent 1 billion online in advertising (real estate industry included). Funny thing is, these days, people still spend thousands on a brochure, or a mail drop and are happy with 2% conversion. Last week we averaged 8.43% conversion on all ads on google for all clients in all industries, and thats just on form fills, you know, fill in the form on the site to ask a question, or inquire or register. No phone calls, no emails, and no sales from shopping carts. I am looking forward to providing some real info on this blog, just the facts, just the facts. Good research Robert. Google has made it very easy to set up an account and put ads up. Like any other industry, it then falls back on knowledge, comparitives and at the end of the day, cost per lead or cost per sale. A mate told me recently that real estate gets some 2 million searches per month, domain 1.5 mil and google and yahoo are the other 50%. He is in a position to know, so I cant rebut him. Adwords is a 7 billion USD industry, and last year aussis spent 1 billion online in advertising (real estate industry included). Funny thing is, these days, people still spend thousands on a brochure, or a mail drop and are happy with 2% conversion. Last week we averaged 8.43% conversion on all ads on google for all clients in all industries, and thats just on form fills, you know, fill in the form on the site to ask a question, or inquire or register. No phone calls, no emails, and no sales from shopping carts. I am looking forward to providing some real info on this blog, just the facts, just the facts.

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