In a new agreement with Google, Fairfax will use Google Adwords across its network of websites including Google Maps with a shared revenue model between the two parties. Google will also carry Fairfax videos across its video networks. It is believed that the two organisations are going to be looking at other opportunities to work together.

It seems also that Google Maps will be a large part of this union and we will look to see even more mapping coming into the way we search for goods and services in the future.

In my opinion this is a very smart move by Fairfax. It will know that there will be certain markets Google enters that it will clash with but at the same time Fairfax understands that being with them has far more advantages than trying to play against them.