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	<title>Comments on: Money Down the Drain?</title>
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	<link>http://www.business2.com.au/2007/08/money-down-the-drain/</link>
	<description>Real Estate Agent News and Information Technology</description>
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		<title>By: Nick Hopkins</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-3003</link>
		<dc:creator>Nick Hopkins</dc:creator>
		<pubDate>Mon, 13 Aug 2007 08:12:34 +0000</pubDate>
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		<description>Thanks Elizebeth,

If that was the strategy, what on earth was the business plan....Revenues?

Nick</description>
		<content:encoded><![CDATA[<p>Thanks Elizebeth,</p>
<p>If that was the strategy, what on earth was the business plan&#8230;.Revenues?</p>
<p>Nick</p>
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		<title>By: Elizabeth</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-3002</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Sat, 11 Aug 2007 20:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2007/08/10/money-down-the-drain/#comment-3002</guid>
		<description>Good morning,

Nick I fear that the count down on Realsearch was for its own demise.

It started by only scrapping the large franchise groups for listings. They complained and took legal action to have their listings removed.

Then realsearch stated that it would launch as the new hope for independent agents. The market they completely ignored at the beginning.

E</description>
		<content:encoded><![CDATA[<p>Good morning,</p>
<p>Nick I fear that the count down on Realsearch was for its own demise.</p>
<p>It started by only scrapping the large franchise groups for listings. They complained and took legal action to have their listings removed.</p>
<p>Then realsearch stated that it would launch as the new hope for independent agents. The market they completely ignored at the beginning.</p>
<p>E</p>
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		<title>By: Nick Hopkins</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-3001</link>
		<dc:creator>Nick Hopkins</dc:creator>
		<pubDate>Sat, 11 Aug 2007 02:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2007/08/10/money-down-the-drain/#comment-3001</guid>
		<description>Off topic, but still I suspect on the broad theme of &#039;money down the drain&#039;, do you have an update for us on realsearch.com.au?

I monitored the countdown to launch, which turned into an alert, which turned into a new countdown to a new launch which has now turned into a 404!

Would really like to know what happened...It looked promising foe a while.

Rgds

nick</description>
		<content:encoded><![CDATA[<p>Off topic, but still I suspect on the broad theme of &#8216;money down the drain&#8217;, do you have an update for us on realsearch.com.au?</p>
<p>I monitored the countdown to launch, which turned into an alert, which turned into a new countdown to a new launch which has now turned into a 404!</p>
<p>Would really like to know what happened&#8230;It looked promising foe a while.</p>
<p>Rgds</p>
<p>nick</p>
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		<title>By: Elizabeth</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-3000</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Fri, 10 Aug 2007 04:04:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2007/08/10/money-down-the-drain/#comment-3000</guid>
		<description>Peter, there may be some rust on the old boiler, but the pressure valve still works and I appear to be full of surprises.

Yes we agree, absolutely no excuse from anyone for not checking. I suspect this will be an expensive lesson for dear Hamish.

Personally, there is still a lot to be gained from Print. However I have awoken to the fact that from the branding and leads I get from it, Print advertising is far too expensive.

E</description>
		<content:encoded><![CDATA[<p>Peter, there may be some rust on the old boiler, but the pressure valve still works and I appear to be full of surprises.</p>
<p>Yes we agree, absolutely no excuse from anyone for not checking. I suspect this will be an expensive lesson for dear Hamish.</p>
<p>Personally, there is still a lot to be gained from Print. However I have awoken to the fact that from the branding and leads I get from it, Print advertising is far too expensive.</p>
<p>E</p>
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		<title>By: Peter Ricci</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-2999</link>
		<dc:creator>Peter Ricci</dc:creator>
		<pubDate>Fri, 10 Aug 2007 03:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2007/08/10/money-down-the-drain/#comment-2999</guid>
		<description>Interesting to see E&#039;s judgement on what she considers handsome. I think you may be right there E. But I was not highlighting Hamish, I was highlighting how stupid it was that no-one checked.

I remember years ago I printed thousands of brochures and sent them out and got little to no response. We all learn I suppose.</description>
		<content:encoded><![CDATA[<p>Interesting to see E&#8217;s judgement on what she considers handsome. I think you may be right there E. But I was not highlighting Hamish, I was highlighting how stupid it was that no-one checked.</p>
<p>I remember years ago I printed thousands of brochures and sent them out and got little to no response. We all learn I suppose.</p>
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		<title>By: Elizabeth</title>
		<link>http://www.business2.com.au/2007/08/money-down-the-drain/#comment-2998</link>
		<dc:creator>Elizabeth</dc:creator>
		<pubDate>Fri, 10 Aug 2007 03:50:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2007/08/10/money-down-the-drain/#comment-2998</guid>
		<description>Good Afternoon,

Peter I actually think that this IS an indictment on Hamish.

To place an advertisement like this in the Wentworth Courier, Hamish has to either submit a design or brief initially to the Wentworth Courier. They then mock it up and get his (Hamish) to approve it before it goes to print.

So if Hamish decided to drop the ball, or he passed the job of approving onto a junior staff member, is it really the fault of the Wentworth Courier?

I agree 100% that with Print, if there is a mistake you cannot alter it without an expense.

But lets all look at the problem. Hamish probably needs to stop looking at how handsome he is in the photo, and pay a bit more attention to detail, BEFORE he approves the creative fit for print.

E</description>
		<content:encoded><![CDATA[<p>Good Afternoon,</p>
<p>Peter I actually think that this IS an indictment on Hamish.</p>
<p>To place an advertisement like this in the Wentworth Courier, Hamish has to either submit a design or brief initially to the Wentworth Courier. They then mock it up and get his (Hamish) to approve it before it goes to print.</p>
<p>So if Hamish decided to drop the ball, or he passed the job of approving onto a junior staff member, is it really the fault of the Wentworth Courier?</p>
<p>I agree 100% that with Print, if there is a mistake you cannot alter it without an expense.</p>
<p>But lets all look at the problem. Hamish probably needs to stop looking at how handsome he is in the photo, and pay a bit more attention to detail, BEFORE he approves the creative fit for print.</p>
<p>E</p>
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