Comments on: The printed newspaper, a thing of the past? http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 10:30:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cullen http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3191 Cullen Thu, 27 Nov 2008 19:30:44 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3191 Tammy, You have a lovely site with so many wonderful accolades., Tammy, You have a lovely site with so many wonderful accolades.,

]]> By: Brennan http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3190 Brennan Thu, 27 Nov 2008 14:17:20 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3190 Grant you just made yourself something to do with it, Grant you just made yourself something to do with it,

]]> By: Glenn Batten http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3189 Glenn Batten Sun, 23 Dec 2007 12:18:10 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3189 hmm that did not come out right.. I guess the blockquote was not what I thought it was.. Peter, can you check that out and fix my post if you can removing this comment, or if not remove them both and I will repost and not use the blockquote tags.. hmm that did not come out right.. I guess the blockquote was not what I thought it was.. Peter, can you check that out and fix my post if you can removing this comment, or if not remove them both and I will repost and not use the blockquote tags..

]]> By: Glenn Batten http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3188 Glenn Batten Sun, 23 Dec 2007 12:14:25 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3188 Have a guess what year these two stats represent... <b>2004, 2008 or 2012? <blockquote cite="46% of 18-34 year olds obtain their news via the internet"> <blockquote cite="Only 3.2% of 18-34 year olds obtain their news from Newspapers"></blockquote></blockquote></b> Theses results were from 2004, and the study was the Generational Media Study of the Online Publishers Associations. and a great quote I heard recently. <blockquote cite="The newspaper industry made the mistake of thinking the internet was just advertising for their product, it wasnt, the storytelling was the product"> and <blockquote cite="Worldwide Circulation began dropping at the rate1% every year from 1990"> So whilst plenty of people are like Snoop and read their paper on the throne, not too many of them are under 34 it seems.</blockquote></blockquote> Have a guess what year these two stats represent… 2004, 2008 or 2012?

Theses results were from 2004, and the study was the Generational Media Study of the Online Publishers Associations.

and a great quote I heard recently.

and

So whilst plenty of people are like Snoop and read their paper on the throne, not too many of them are under 34 it seems.

]]> By: snoop http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3187 snoop Tue, 11 Dec 2007 21:37:12 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3187 Fin Review dec 12 has a very interesting article today. Macquarie research on the industry shows 40% of enquiries are now generated electronicly against 27% from print. They go on to say the evolution of the industry going fwd will see Superoffices which have more staff at each site. Interested in the panels view on this one. They also say 65% of agents earn less than 100k pa which means under 30% are the real revenue generators. Agents derive 67% from sales and 29% from prop mgmt. Also comment the Owners take the lions share and this needs to change. Fin Review dec 12 has a very interesting article today.
Macquarie research on the industry shows 40% of enquiries are now generated electronicly against 27% from print.
They go on to say the evolution of the industry going fwd will see Superoffices which have more staff at each site.
Interested in the panels view on this one.
They also say 65% of agents earn less than 100k pa which means under 30% are the real revenue generators.
Agents derive 67% from sales and 29% from prop mgmt.
Also comment the Owners take the lions share and this needs to change.

]]> By: snoop http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3185 snoop Tue, 27 Nov 2007 02:11:17 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3185 Well I read Domain on the throne!! Not ideal taking the pc in there. So yes they still have a future. Well I read Domain on the throne!!
Not ideal taking the pc in there.
So yes they still have a future.

]]> By: Robert Simeon http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3184 Robert Simeon Mon, 26 Nov 2007 23:58:56 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3184 Always an interesting debate although I suspect that traditional media for some companies continue to exceed expectations and budgets for that matter. Over at Fairfax Media their real estate print platforms are all very much in the black with increased market share. Obviously there will come a time because over time everything changes. I believe the next transition period will see a marination of print and online. Further down the track is anyones guess what the new media platforms will be although it would be reasonable to suggest that the days of paying to display properties on a portal are numbered. Initially, they were established as an interim media platform for real estate when respective markets commenced embracing the Internet as a serious contender to explore emerging electronic markets. I see successful print media as having greater longevity than paid property portals unless they start seriously re-inventing themselves. Always an interesting debate although I suspect that traditional media for some companies continue to exceed expectations and budgets for that matter. Over at Fairfax Media their real estate print platforms are all very much in the black with increased market share.

Obviously there will come a time because over time everything changes. I believe the next transition period will see a marination of print and online. Further down the track is anyones guess what the new media platforms will be although it would be reasonable to suggest that the days of paying to display properties on a portal are numbered. Initially, they were established as an interim media platform for real estate when respective markets commenced embracing the Internet as a serious contender to explore emerging electronic markets.

I see successful print media as having greater longevity than paid property portals unless they start seriously re-inventing themselves.

]]> By: Glenn Batten http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3180 Glenn Batten Mon, 26 Nov 2007 23:21:30 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3180 Lara, I had to chuckle when I read your website after reading your comments. iVisual is a company that replaces printed window cards with a digital equivalent and your website proudly quotes: <i><b>Now is the time to take advantage of technological advancement. In only a couple of years real estate display systems will be the norm and a paper display system will be a thing of the past.</b></i> and <i><b>iVisual will save you money, time and resources.</b></i> Is that like having your cake and eating it too :) I agree that print itself will never die... but printed newspapers and magazines is a different story and may not be quite so resilient. If Kindle and its followers take off the readership in printed newspapers will decline dramatically. Reduced readership reduces potential advertising revenue and eventually economic pressure would have to come to bear. Newspapers are already under pressure from online, and this will just be the nail in the coffin and is exactly why old media companies are investing in new media solutions. I cant tell you when this will happen as it will primarily depend upon technology (ie. Kindle is not the answer yet) but I personally believe it will happen, and sooner rather than later. Lara,

I had to chuckle when I read your website after reading your comments.

iVisual is a company that replaces printed window cards with a digital equivalent and your website proudly quotes:

Now is the time to take advantage of technological advancement. In only a couple of years real estate display systems will be the norm and a paper display system will be a thing of the past.

and

iVisual will save you money, time and resources.

Is that like having your cake and eating it too :)

I agree that print itself will never die… but printed newspapers and magazines is a different story and may not be quite so resilient. If Kindle and its followers take off the readership in printed newspapers will decline dramatically. Reduced readership reduces potential advertising revenue and eventually economic pressure would have to come to bear. Newspapers are already under pressure from online, and this will just be the nail in the coffin and is exactly why old media companies are investing in new media solutions. I cant tell you when this will happen as it will primarily depend upon technology (ie. Kindle is not the answer yet) but I personally believe it will happen, and sooner rather than later.

]]> By: Lara http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3181 Lara Mon, 26 Nov 2007 22:00:28 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3181 There will always be a market for print and to a lesser extent newspapers - on a global scale at the very least; the kindle will have to be very light-weight and have huge buttons for the elderly and infirm to convert. Convenience is relative. In 1996, Jeff Bezos and Barnes & Noble saw the end of the bookstore on the horizon. And what a surprise! Their offline competitors and counterparts got bigger and they became more specialised - who knew? Furniture stores opened up all over the world online, but it hasn't stopped Ikea or Knoll from strengthening their high street presence. Music may be the excpetion to the rule and media may follow, but I doubt it in the next 100 years. Firstly, there's too much invested in real estate and production to close down the jewel case manufacturing plants or printing presses just yet and secondly, the market still demands a much larger interface to communicate, whether it's a natural disaster half way around the world or the half yearly sale at David Jones. You only have to look at how big Domain's mid-week offering has become to understand that newspapers are far from croaking. There will always be a market for print and to a lesser extent newspapers – on a global scale at the very least; the kindle will have to be very light-weight and have huge buttons for the elderly and infirm to convert.
Convenience is relative.
In 1996, Jeff Bezos and Barnes & Noble saw the end of the bookstore on the horizon. And what a surprise! Their offline competitors and counterparts got bigger and they became more specialised – who knew?
Furniture stores opened up all over the world online, but it hasn’t stopped Ikea or Knoll from strengthening their high street presence.
Music may be the excpetion to the rule and media may follow, but I doubt it in the next 100 years. Firstly, there’s too much invested in real estate and production to close down the jewel case manufacturing plants or printing presses just yet and secondly, the market still demands a much larger interface to communicate, whether it’s a natural disaster half way around the world or the half yearly sale at David Jones. You only have to look at how big Domain’s mid-week offering has become to understand that newspapers are far from croaking.

]]> By: Glenn http://www.business2.com.au/2007/11/the-printed-newspaper-a-thing-of-the-past/#comment-3186 Glenn Sat, 24 Nov 2007 07:51:22 +0000 http://www.business2.com.au/2007/11/23/the-printed-newspaper-a-thing-of-the-past/#comment-3186 Andy, Thanks for your comment. Print will certainly be a valuable inclusion in any marketing strategy for a little while yet but I think its days are numbered in the long term. I totally believe that the reason that the old media companies got on board with the new media companies was because of financial concerns rather than the fact that print fits nicely with online. The reason that they appear hand in hand is because print is on the way down and online is on the way up and neither is the major player so we all currently need to continue both marketing options to offer clients the best exposure.. But my point is... how long will this be for? REA became number 1 long before their print campaign in News Ltd publications. You mentioned that consumers will not want to connect to their computer in the morning to read the newspaper. I must not have made myself clear because that is exactly what Kindle has overcome and what held the previous options back. It has a wireless broadband BUILT INTO the unit... for free (its costed into the purchase price of the books/mags I am sure.. but essentially it is free)... so you dont need a computer at any stage. Your newspaper is downloaded as soon as it available while you sleep.. When you wake you can read it without ever getting out of bed let alone going anywhere near your computer. Cheers Andy,

Thanks for your comment. Print will certainly be a valuable inclusion in any marketing strategy for a little while yet but I think its days are numbered in the long term. I totally believe that the reason that the old media companies got on board with the new media companies was because of financial concerns rather than the fact that print fits nicely with online.

The reason that they appear hand in hand is because print is on the way down and online is on the way up and neither is the major player so we all currently need to continue both marketing options to offer clients the best exposure.. But my point is… how long will this be for? REA became number 1 long before their print campaign in News Ltd publications.

You mentioned that consumers will not want to connect to their computer in the morning to read the newspaper. I must not have made myself clear because that is exactly what Kindle has overcome and what held the previous options back. It has a wireless broadband BUILT INTO the unit… for free (its costed into the purchase price of the books/mags I am sure.. but essentially it is free)… so you dont need a computer at any stage. Your newspaper is downloaded as soon as it available while you sleep.. When you wake you can read it without ever getting out of bed let alone going anywhere near your computer.

Cheers

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