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	<title>Comments on: 7 Deadly Sins of Listings Management</title>
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	<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/</link>
	<description>Real Estate Agent News and Information Technology</description>
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		<title>By: Jason Rose</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3578</link>
		<dc:creator>Jason Rose</dc:creator>
		<pubDate>Sun, 17 Aug 2008 08:12:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3578</guid>
		<description>Totally agree with all the above. We are constantly looking at improving the quantity and quality of our copy and our photos. Whilst i admit we are not perfect we are getting better. Data provided from realestate.com.ay has us generating over twice the enquiry on our properties than the average for the areas that we cover. the only thing that we can put this down to is a focus on improved copy and photos.

We have found that a majority of agents are too lazy to respond to email enquiry or take telephone enquiry. We manage over 2000 residential properties here in Brisbane. Most of the calls that an agent receives from potential tenants are &quot;when can we inspect the property&quot; Almost 2 years ago we developed software that allows tenants to schedule inspections on our rental properties. Once a tenant books a time other tenants can then go and add there details to that inspection. An email is sent to each tenant confirming the inspection time and 5pm the day before the inspection a text message is sent to the tenant once again confirming. We have had nothing but positive feedback from potential tenants. Before we implemented this software, in ou busy times of the year we were getting a call into the office every 5.6 seconds during business hours. To give you an idea how much enquiry we generate,we have booked over 32,000 tenants into inspections since december 2006.

keep up the great posts. they make enjoyable reading</description>
		<content:encoded><![CDATA[<p>Totally agree with all the above. We are constantly looking at improving the quantity and quality of our copy and our photos. Whilst i admit we are not perfect we are getting better. Data provided from realestate.com.ay has us generating over twice the enquiry on our properties than the average for the areas that we cover. the only thing that we can put this down to is a focus on improved copy and photos.</p>
<p>We have found that a majority of agents are too lazy to respond to email enquiry or take telephone enquiry. We manage over 2000 residential properties here in Brisbane. Most of the calls that an agent receives from potential tenants are &#8220;when can we inspect the property&#8221; Almost 2 years ago we developed software that allows tenants to schedule inspections on our rental properties. Once a tenant books a time other tenants can then go and add there details to that inspection. An email is sent to each tenant confirming the inspection time and 5pm the day before the inspection a text message is sent to the tenant once again confirming. We have had nothing but positive feedback from potential tenants. Before we implemented this software, in ou busy times of the year we were getting a call into the office every 5.6 seconds during business hours. To give you an idea how much enquiry we generate,we have booked over 32,000 tenants into inspections since december 2006.</p>
<p>keep up the great posts. they make enjoyable reading</p>
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		<title>By: Greg Vincent</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3559</link>
		<dc:creator>Greg Vincent</dc:creator>
		<pubDate>Fri, 04 Apr 2008 07:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3559</guid>
		<description>I met with an agent today who described the benefit of internet advertising in one simple sentence.

He said, &quot;when the buyer comes through the property it&#039;s like they are doing a 2nd inspection&quot;.

It would be interesting to see how much time is now being saved by not having to take buyers through the property for 2nd or 3rd inspections.

I remember on many occasions we had the whole family turn up at 2nd inspections as if a tourist bus had just pulled up. :)

Excluding pre-settlement inspections or the inspection where they have to check the home against poor building/pest reports, do many 2nd inspections actually take place any more ?</description>
		<content:encoded><![CDATA[<p>I met with an agent today who described the benefit of internet advertising in one simple sentence.</p>
<p>He said, &#8220;when the buyer comes through the property it&#8217;s like they are doing a 2nd inspection&#8221;.</p>
<p>It would be interesting to see how much time is now being saved by not having to take buyers through the property for 2nd or 3rd inspections.</p>
<p>I remember on many occasions we had the whole family turn up at 2nd inspections as if a tourist bus had just pulled up. :)</p>
<p>Excluding pre-settlement inspections or the inspection where they have to check the home against poor building/pest reports, do many 2nd inspections actually take place any more ?</p>
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		<title>By: Glenn Batten</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3574</link>
		<dc:creator>Glenn Batten</dc:creator>
		<pubDate>Thu, 03 Apr 2008 01:22:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3574</guid>
		<description>That&#039;s so true about agents photos in general and something Peter has commented on a number of times.

The photography for real estate agents ebook he posted on a few months back should be compulsory reading for any salesperson before they take photos.

Coincidentally one of the neighbours in my street just came on the market last week with another agent. I have never been inside the place so I was not influenced by preconceived ideas of price or value other than my general knowledge of prices in the street and area. They are asking $855,000 yet the photos were terrible and  represented a value of probably around $550,000. They will struggle to get inspections as the images do not justify the price especially in comparison to other properties listed at the same price and the photos make it look a million dollars..</description>
		<content:encoded><![CDATA[<p>That&#8217;s so true about agents photos in general and something Peter has commented on a number of times.</p>
<p>The photography for real estate agents ebook he posted on a few months back should be compulsory reading for any salesperson before they take photos.</p>
<p>Coincidentally one of the neighbours in my street just came on the market last week with another agent. I have never been inside the place so I was not influenced by preconceived ideas of price or value other than my general knowledge of prices in the street and area. They are asking $855,000 yet the photos were terrible and  represented a value of probably around $550,000. They will struggle to get inspections as the images do not justify the price especially in comparison to other properties listed at the same price and the photos make it look a million dollars..</p>
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		<title>By: Diggity</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3573</link>
		<dc:creator>Diggity</dc:creator>
		<pubDate>Wed, 02 Apr 2008 05:47:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3573</guid>
		<description>I guess I haven&#039;t seen that many listings with good shots, Glenn. Especially without a pro photographer most agents are very wide of this mark, despite many believing they don&#039;t need a pro.
I certainly agree with your quality as distinct from quantity comment.</description>
		<content:encoded><![CDATA[<p>I guess I haven&#8217;t seen that many listings with good shots, Glenn. Especially without a pro photographer most agents are very wide of this mark, despite many believing they don&#8217;t need a pro.<br />
I certainly agree with your quality as distinct from quantity comment.</p>
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		<title>By: Glenn Batten</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3568</link>
		<dc:creator>Glenn Batten</dc:creator>
		<pubDate>Mon, 31 Mar 2008 09:33:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3568</guid>
		<description>Diggity,

With some properties we dont take more than half a dozen photos yet for others we might take 20 or 30  so even if we wanted to we couldnt upload poor image quality shots.

In general though our experience has been totally different to your own. We find that buyers and sellers alike want more pictures and they want more professional pictures.  In fact the properties with the highest enquiries are generally those with more photos in comparison to their immediate competition.  And if we get professionals involved the response is much better again.

I would take quality over quantity if given a choice  but I reckon that a high number of quality shots works best. That increases the chance of an inspection rather than reduce it.</description>
		<content:encoded><![CDATA[<p>Diggity,</p>
<p>With some properties we dont take more than half a dozen photos yet for others we might take 20 or 30  so even if we wanted to we couldnt upload poor image quality shots.</p>
<p>In general though our experience has been totally different to your own. We find that buyers and sellers alike want more pictures and they want more professional pictures.  In fact the properties with the highest enquiries are generally those with more photos in comparison to their immediate competition.  And if we get professionals involved the response is much better again.</p>
<p>I would take quality over quantity if given a choice  but I reckon that a high number of quality shots works best. That increases the chance of an inspection rather than reduce it.</p>
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		<title>By: snoop</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3569</link>
		<dc:creator>snoop</dc:creator>
		<pubDate>Mon, 31 Mar 2008 09:13:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3569</guid>
		<description>I dont know
I have bought several qld props site unseen from internet pics and a valuers report.
The more the better for me
And an honest agent would show the warts and all shots too</description>
		<content:encoded><![CDATA[<p>I dont know<br />
I have bought several qld props site unseen from internet pics and a valuers report.<br />
The more the better for me<br />
And an honest agent would show the warts and all shots too</p>
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	<item>
		<title>By: Diggity</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3572</link>
		<dc:creator>Diggity</dc:creator>
		<pubDate>Mon, 31 Mar 2008 04:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3572</guid>
		<description>Peter,

&lt;b&gt;How ridiculous that 26 pictures can now be added to the portals listings!&lt;/b&gt;
1. See the reasons below.
2. If agents see 26 images possible they will fill &#039;em up no matter what the image quality or outcome for the vendor!

&lt;b&gt;Explanation:&lt;/b&gt;
Surely the aim of an real estate advertising (and best initial result for vendor and agent), is to get an inspection. Then a true 3D experience can be controlled by the vendor&#039;s expert salesman.
Too many images can destroy this outcome!

My many years of successful experience in the agency World (with nearly as many involved in advertising real estate online), suggest that too many pics provides consumers with a reason to think they can make a decision from a web listing, especially if they have numerous properties on their &#039;shopping list&#039;. i.e. As some agents have told me, &quot;It just gives &#039;them&#039; the chance to say &#039;No&#039;!&quot;

Thanx for your blog efforts.</description>
		<content:encoded><![CDATA[<p>Peter,</p>
<p><b>How ridiculous that 26 pictures can now be added to the portals listings!</b><br />
1. See the reasons below.<br />
2. If agents see 26 images possible they will fill &#8216;em up no matter what the image quality or outcome for the vendor!</p>
<p><b>Explanation:</b><br />
Surely the aim of an real estate advertising (and best initial result for vendor and agent), is to get an inspection. Then a true 3D experience can be controlled by the vendor&#8217;s expert salesman.<br />
Too many images can destroy this outcome!</p>
<p>My many years of successful experience in the agency World (with nearly as many involved in advertising real estate online), suggest that too many pics provides consumers with a reason to think they can make a decision from a web listing, especially if they have numerous properties on their &#8217;shopping list&#8217;. i.e. As some agents have told me, &#8220;It just gives &#8216;them&#8217; the chance to say &#8216;No&#8217;!&#8221;</p>
<p>Thanx for your blog efforts.</p>
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		<title>By: Peter Ricci</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3577</link>
		<dc:creator>Peter Ricci</dc:creator>
		<pubDate>Thu, 20 Mar 2008 08:00:21 +0000</pubDate>
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		<description>Smartie Pants, oops smarty! :)</description>
		<content:encoded><![CDATA[<p>Smartie Pants, oops smarty! :)</p>
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		<title>By: PaulD</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3575</link>
		<dc:creator>PaulD</dc:creator>
		<pubDate>Thu, 20 Mar 2008 07:34:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3575</guid>
		<description>Hi Peter,
was &quot;nicks&quot; the deliberate spelling mistake ?
I thought it was nix  ??
I guess the spell checker wouldn&#039;t know the difference. :)</description>
		<content:encoded><![CDATA[<p>Hi Peter,<br />
was &#8220;nicks&#8221; the deliberate spelling mistake ?<br />
I thought it was nix  ??<br />
I guess the spell checker wouldn&#8217;t know the difference. :)</p>
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		<title>By: Peter Ricci</title>
		<link>http://www.business2.com.au/2008/03/7-deadly-sins-of-listing-management/comment-page-1/#comment-3576</link>
		<dc:creator>Peter Ricci</dc:creator>
		<pubDate>Thu, 20 Mar 2008 06:15:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.business2.com.au/2008/03/11/7-deadly-sins-of-listing-management/#comment-3576</guid>
		<description>Simon, true, the mistakes are quite a worry for me, I am continually astounded how some agent land clients, I mean a simple spell check and then a read over does it. I can see how mistakes are made. I make quite a few on here, however I do not get paid 10-15k per article. Hang on, I am doing this for nicks


Hope you have a great Easter everyone.</description>
		<content:encoded><![CDATA[<p>Simon, true, the mistakes are quite a worry for me, I am continually astounded how some agent land clients, I mean a simple spell check and then a read over does it. I can see how mistakes are made. I make quite a few on here, however I do not get paid 10-15k per article. Hang on, I am doing this for nicks</p>
<p>Hope you have a great Easter everyone.</p>
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