Comments on: Online real estate marketing. Isn’t it obvious? http://www.business2.com.au/2008/04/online-real-estate-marketing-isnt-it-obvious/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 10:30:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave Platter http://www.business2.com.au/2008/04/online-real-estate-marketing-isnt-it-obvious/#comment-3629 Dave Platter Mon, 21 Apr 2008 01:31:11 +0000 http://www.business2.com.au/2008/04/19/online-real-estate-marketing-isnt-it-obvious/#comment-3629 Great points, Trevor. If you want to see, um, creativity, run amok, check out Telstra's China site: http://soufun.com/ Just a warning: keep your medications nearby as it may spark a seizure. It is true that Chinese web surfers seem to prefer to have as much info and links as possible on one page, so there are some cultural differences here. I'm sure no one would make a site for Western users like this. But I could be wrong. dave Great points, Trevor. If you want to see, um, creativity, run amok, check out Telstra’s China site:
http://soufun.com/

Just a warning: keep your medications nearby as it may spark a seizure.

It is true that Chinese web surfers seem to prefer to have as much info and links as possible on one page, so there are some cultural differences here. I’m sure no one would make a site for Western users like this. But I could be wrong.

dave

]]> By: Trevor Weeding http://www.business2.com.au/2008/04/online-real-estate-marketing-isnt-it-obvious/#comment-3628 Trevor Weeding Mon, 21 Apr 2008 01:25:12 +0000 http://www.business2.com.au/2008/04/19/online-real-estate-marketing-isnt-it-obvious/#comment-3628 It seems that any inovations in media or graphic design tend to be overdone or overused when they are first introduced. I'm sure we all have fond(?) memories of PowerPoint presentations from the 1990's that went on forever and had copy flying across the screen for all directions, fades out and in, etc. In Newspaperland, it was the availability of full colour process printing that launched a similar frenzy of over-use. In some newspapers, the trend continues, but, thanksfully, we are slowly realising that colour is their to add impact and that the ad design and copy need to be right first and foremost. The web is suffering from an overdoes of creativity thanks to the ease of using the technology. If i get one more pop-up ad when I'm trying to read a news site...................................................... But, before anyone starts building a website or a newspaper ad or ANY form of communication with the outside world, the strategy has to be right. It makes sense that a simple, effective strategy should be the base of any communication program. Then we forget all of that and get clever with the technology, huh? (bring up slide that says "Thank You for listening", dissolve to black, fade music....) It seems that any inovations in media or graphic design tend to be overdone or overused when they are first introduced.

I’m sure we all have fond(?) memories of PowerPoint presentations from the 1990′s that went on forever and had copy flying across the screen for all directions, fades out and in, etc.

In Newspaperland, it was the availability of full colour process printing that launched a similar frenzy of over-use. In some newspapers, the trend continues, but, thanksfully, we are slowly realising that colour is their to add impact and that the ad design and copy need to be right first and foremost.

The web is suffering from an overdoes of creativity thanks to the ease of using the technology. If i get one more pop-up ad when I’m trying to read a news site………………………………………………

But, before anyone starts building a website or a newspaper ad or ANY form of communication with the outside world, the strategy has to be right. It makes sense that a simple, effective strategy should be the base of any communication program.

Then we forget all of that and get clever with the technology, huh? (bring up slide that says “Thank You for listening”, dissolve to black, fade music….)

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