Comments on: REA registers realestate.com.au trade mark http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/ Real Estate Agent News and Information Technology Fri, 12 Mar 2010 10:28:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Greg Vincent http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3600 Greg Vincent Tue, 22 Apr 2008 12:22:16 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3600 Hi Shaun, I get the reason for wanting to register the Trademark as a company, but if it is approved can you then legally request a royalty for the use of the realestate.com.au component within a domain name? ( I'm thinking along the lines of what Justin Herald has done with the word 'Attitude'? - He has been raking in huge dollars in royalties.) Hi Shaun, I get the reason for wanting to register the Trademark as a company, but if it is approved can you then legally request a royalty for the use of the realestate.com.au component within a domain name?

( I’m thinking along the lines of what Justin Herald has done with the word ‘Attitude’? – He has been raking in huge dollars in royalties.)

]]> By: Robert Simeon http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3608 Robert Simeon Tue, 15 Apr 2008 00:16:56 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3608 Hmmmmmm - would that possibly be a *squeaky clean* Fairfact's chick getting off her soap-box ? They love their bubbles down at Darling Island. Hmmmmmm – would that possibly be a *squeaky clean* Fairfact’s chick getting off her soap-box ? They love their bubbles down at Darling Island.

]]> By: snoop http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3617 snoop Mon, 14 Apr 2008 22:50:25 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3617 I think you are right Robert. News should go to 100% of rea and delist. That way they get a cohesive strategy. I think you are right Robert.
News should go to 100% of rea and delist.
That way they get a cohesive strategy.

]]> By: Lisa http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3616 Lisa Mon, 14 Apr 2008 05:39:10 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3616 Wash your mouth out with soap Robert Simeon! Wash your mouth out with soap Robert Simeon!

]]> By: Robert Simeon http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3615 Robert Simeon Mon, 14 Apr 2008 05:25:16 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3615 We all know that over time everything changes. It would be interesting to see if REA would like to comment on where they see their Australian business model in five years time ? Given that free uploading of real estate data at Google and others is all but a fait accompli. The next phase of property portal will (in my humble opinion) be much closer connected to print where this time the two will go together as against previously trying to attack one another. Just as interesting is that the real estate agents were the ones to identify that the two can and should co-exist given the different demographics that real estate offers. News Ltd would be much better off by launching their own 100% owned real estate property portal that backs-up their extensive community owned newspaper circulations. We all know that over time everything changes. It would be interesting to see if REA would like to comment on where they see their Australian business model in five years time ? Given that free uploading of real estate data at Google and others is all but a fait accompli.

The next phase of property portal will (in my humble opinion) be much closer connected to print where this time the two will go together as against previously trying to attack one another. Just as interesting is that the real estate agents were the ones to identify that the two can and should co-exist given the different demographics that real estate offers.

News Ltd would be much better off by launching their own 100% owned real estate property portal that backs-up their extensive community owned newspaper circulations.

]]> By: Sherlock http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3614 Sherlock Mon, 14 Apr 2008 04:10:33 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3614 Snoop Just come from a USA conference which had much discussion re webportals and Yahoo was there and answering questions. Apparently Yahoo, Joomla and Google as talking regards a common search engine upload interface/API for the FREE uploading of Rental, Holiday rental and Sales properties to the revelant site. This provides content which is their role to provide. They already provide the maps. I agree with you from 2009 it will be a changing landscape Snoop

Just come from a USA conference which had much discussion re webportals and Yahoo was there and answering questions. Apparently Yahoo, Joomla and Google as talking regards a common search engine upload interface/API for the FREE uploading of Rental, Holiday rental and Sales properties to the revelant site. This provides content which is their role to provide. They already provide the maps.

I agree with you from 2009 it will be a changing landscape

]]> By: snoop http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3613 snoop Mon, 14 Apr 2008 02:26:13 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3613 It is kind of interesting esp the google debate. REA makes its money providing its 4m eyeballs to agents who pay 800 per mth for the privelige. Google prob has10 times as many eyeballs and if they go free where does that leave REA? They will have to create significantly more value add to agents to stay in the game. I have always thought the forward weakness of the rea model is that it doesnt link to the agents own website. I am sure it gives the REA board sleepless nights. It is kind of interesting esp the google debate.
REA makes its money providing its 4m eyeballs to agents who pay 800 per mth for the privelige.
Google prob has10 times as many eyeballs and if they go free where does that leave REA?
They will have to create significantly more value add to agents to stay in the game.
I have always thought the forward weakness of the rea model is that it doesnt link to the agents own website.
I am sure it gives the REA board sleepless nights.

]]> By: Glenn Batten http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3612 Glenn Batten Thu, 10 Apr 2008 01:42:34 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3612 ouch! ouch!

]]> By: Robert Simeon http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3611 Robert Simeon Thu, 10 Apr 2008 01:01:13 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3611 Oops - Pandora's Box just opened a bit wider :) Tsk Tsk !! Oops – Pandora’s Box just opened a bit wider :) Tsk Tsk !!

]]> By: Sherlock http://www.business2.com.au/2008/04/rea-registers-realestatecomau-trade-mark/comment-page-1/#comment-3610 Sherlock Thu, 10 Apr 2008 00:51:21 +0000 http://www.business2.com.au/2008/04/08/rea-registers-realestatecomau-trade-mark/#comment-3610 Shaun snip[ I hope the fact that we have co-existed for 7-8 years without any conflict speaks for itself. ] Actually no. We started ACCC action against RealEstate / Cumberland who blocked us from advertising and we had weblogs where clients who subscribed to our services where being contacted the next day as each night the contents of our websites were downloaded an IP which indicated newscorp. So we have a taste of what a bigger company can do to a smaller company if they feel that things may not go the way they want. snip[ please feel free to contact me directly if you would like to seek any greater assurance. ] This may precede your involvement but at the end of the day we got the treatment from a company on a mission, which at the time they had a much bigger plan than those around them understood. We had developed a binary technology for moving data and images much faster than XML/zip feed. Rather than fight a battle financially we could not win we changed this technology slightly, introduced it to the optometry industry and we are largest player in the web transaction area in the Southern Hemisphere. Just brought NZ on line and the linkage between Aus/NZ and India. I have taken the view the only players that will challenge RealEstate.com.au is Google and MS/Yahoo [ which will happen ] and they will move into this market with FREE rental and sales uploads to get their add dollars. The API's have been released for Google and with realestate.com.au massive over charging you are making yourself more vulnerable to a back lash via this mechanism. We provide a service to our clients to upload to DOmain and Realestate as part of our services and we appreciate there is a market for everybody. I hope that realestate.com.au does not try to railroad players that it can outspeed from the market place, but I suspect this is exactly where you are heading. Shaun

snip[ I hope the fact that we have co-existed for 7-8 years without any conflict speaks for itself. ]

Actually no. We started ACCC action against RealEstate / Cumberland who blocked us from advertising and we had weblogs where clients who subscribed to our services where being contacted the next day as each night the contents of our websites were downloaded an IP which indicated newscorp. So we have a taste of what a bigger company can do to a smaller company if they feel that things may not go the way they want.

snip[ please feel free to contact me directly if you would like to seek any greater assurance. ]

This may precede your involvement but at the end of the day we got the treatment from a company on a mission, which at the time they had a much bigger plan than those around them understood.

We had developed a binary technology for moving data and images much faster than XML/zip feed. Rather than fight a battle financially we could not win we changed this technology slightly, introduced it to the optometry industry and we are largest player in the web transaction area in the Southern Hemisphere. Just brought NZ on line and the linkage between Aus/NZ and India.

I have taken the view the only players that will challenge RealEstate.com.au is Google and MS/Yahoo [ which will happen ] and they will move into this market with FREE rental and sales uploads to get their add dollars. The API’s have been released for Google and with realestate.com.au massive over charging you are making yourself more vulnerable to a back lash via this mechanism.

We provide a service to our clients to upload to DOmain and Realestate as part of our services and we appreciate there is a market for everybody. I hope that realestate.com.au does not try to railroad players that it can outspeed from the market place, but I suspect this is exactly where you are heading.

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