Comments on: Should real estate agents offer podcasts on their websites? http://www.business2.com.au/2008/04/should-real-estate-agents-offer-podcasts-on-their-websites/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 14:54:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Turn your real estate podcasts into a more powerful marketing tool | Business2 Real Estate Agent News and Information Technology http://www.business2.com.au/2008/04/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3630 Turn your real estate podcasts into a more powerful marketing tool | Business2 Real Estate Agent News and Information Technology Wed, 30 Apr 2008 00:10:44 +0000 http://www.business2.com.au/2008/04/28/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3630 [...] posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow up with this post on how you can turn your real estate podcasts into a broader [...] [...] posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow up with this post on how you can turn your real estate podcasts into a broader [...]

]]> By: Greg Vincent http://www.business2.com.au/2008/04/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3632 Greg Vincent Mon, 28 Apr 2008 07:28:20 +0000 http://www.business2.com.au/2008/04/28/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3632 Hi Dave & Brett, with some agent podcasts that I've seen there seems to be a very fine line between providing relevant content for the consumer & trying to maintain a subtle marketing message for the agents. I like the idea that you mentioned "As a consumer, I believe the guy who offers a podcast for unit buyers in Richmond and another for home buyers in Richmond is more of a local expert than the guy who just comes out and says he is a Richmond expert." People seem to be hooked on reality TV. Do you think it is better to be real or fully rehearsed ? Would you have any particular tips you could recommend? Perhaps a couple of good examples & maybe even some poor examples? Hi Dave & Brett, with some agent podcasts that I’ve seen there seems to be a very fine line between providing relevant content for the consumer & trying to maintain a subtle marketing message for the agents.

I like the idea that you mentioned “As a consumer, I believe the guy who offers a podcast for unit buyers in Richmond and another for home buyers in Richmond is more of a local expert than the guy who just comes out and says he is a Richmond expert.”

People seem to be hooked on reality TV. Do you think it is better to be real or fully rehearsed ? Would you have any particular tips you could recommend? Perhaps a couple of good examples & maybe even some poor examples?

]]> By: Brett Clements http://www.business2.com.au/2008/04/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3631 Brett Clements Mon, 28 Apr 2008 06:21:10 +0000 http://www.business2.com.au/2008/04/28/should-real-estate-agents-offer-podcasts-on-their-websites/#comment-3631 Hi Dave. When we started out doing Propvid podcasts as an experiment with Apple Australia about three years ago, working with Ray White Double Bay as the pilot, there was no absolutely market for i. However, I do believe as the iphone starts to penetrate Australia, those who have blazed this trail in production will see the need for fast, wireless content explode, and will be better positioned to deliver content designed for it. I am already re-visiting all our formats to meet what I believe we will be an era of interactive-video, delivered by mobile devices. The humble 'pod' blazed the way. But look out the next generation of online video. Hi Dave. When we started out doing Propvid podcasts as an experiment with Apple Australia about three years ago, working with Ray White Double Bay as the pilot, there was no absolutely market for i. However, I do believe as the iphone starts to penetrate Australia, those who have blazed this trail in production will see the need for fast, wireless content explode, and will be better positioned to deliver content designed for it. I am already re-visiting all our formats to meet what I believe we will be an era of interactive-video, delivered by mobile devices. The humble ‘pod’ blazed the way. But look out the next generation of online video.

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