Comments on: Google poised to crush ratings companies http://www.business2.com.au/2008/06/google-poised-to-crush-ratings-companies/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 10:30:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Ricci http://www.business2.com.au/2008/06/google-poised-to-crush-ratings-companies/#comment-3890 Peter Ricci Wed, 25 Jun 2008 00:41:13 +0000 http://www.business2.com.au/2008/06/25/google-poised-to-crush-ratings-companies/#comment-3890 What it does Glenn, is open up the playing field and will for once make Nielsen (note spelling :) and others ) lift their game, reduce pricing and allow small sites to become part of their analysis. Again , competition is the only way everyone can benefit no matter what industry we are talking about. What it does Glenn, is open up the playing field and will for once make Nielsen (note spelling :) and others ) lift their game, reduce pricing and allow small sites to become part of their analysis.

Again , competition is the only way everyone can benefit no matter what industry we are talking about.

]]> By: Glen Barnes http://www.business2.com.au/2008/06/google-poised-to-crush-ratings-companies/#comment-3891 Glen Barnes Tue, 24 Jun 2008 23:27:55 +0000 http://www.business2.com.au/2008/06/25/google-poised-to-crush-ratings-companies/#comment-3891 Coming from an ex Nielsen//NetRatings (note spelling ;-) background I think your argument has some merit but there are a few issues. Page tagging is the ONLY way to get reliable data for small sites which is why Market Intelligence only measures those sites that sign up. The question is will Google Ad Planner include the small sites in the reports? IF they use the full Google Analytics Opt-In data then there is no reason the can't do so. Also where is the demographics data coming from and again how accurate is this on small sites? This can be worked around if they allow sites to run their own surveys like <a href="http://crowdscience.com" rel="nofollow">Crowd Science</a>. I agree that Nielsen need to up their game and need to start providing better insights to remain competitive but I don't know if Google Ad Planner is the killer tool just yet. Coming from an ex Nielsen//NetRatings (note spelling ;-) background I think your argument has some merit but there are a few issues. Page tagging is the ONLY way to get reliable data for small sites which is why Market Intelligence only measures those sites that sign up.

The question is will Google Ad Planner include the small sites in the reports? IF they use the full Google Analytics Opt-In data then there is no reason the can’t do so. Also where is the demographics data coming from and again how accurate is this on small sites? This can be worked around if they allow sites to run their own surveys like Crowd Science.

I agree that Nielsen need to up their game and need to start providing better insights to remain competitive but I don’t know if Google Ad Planner is the killer tool just yet.

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