Comments on: Domain launches a new search that works.

By: Rusty

Rusty — Sat, 21 Mar 2009 01:24:19 +0000

Globrix and Domain use the same search technology. So Fairfax could presumably provide the same features if they wanted to.

By: Sal Espro

Sal Espro — Wed, 18 Mar 2009 23:36:44 +0000

I think ’scrapers’ assist real estate portals in gaining more traffic as they link back to the original listing – a bit like Google but better. The scraper are only picking-up advertising and don’t have a direct relationship with the portals’ agency clients.

By: snoop

snoop — Tue, 17 Mar 2009 19:13:28 +0000

I think these scraping sites have a limited life.
sooner or later the smarter operators are going to block them.
This will leave the agency sites only as targets and these are never as well maintianed or up to date as they should be.
The war hasnt even started yet.

By: Andrew

Andrew — Tue, 17 Mar 2009 05:40:57 +0000

Globrix.com (UK real estate listing aggregator) blows everyone else away by such a margin it ain’t funny.

By: Robert Simeon

Robert Simeon — Sat, 07 Mar 2009 02:50:14 +0000

Oops that should have read list or purchase.

By: Robert Simeon

Robert Simeon — Sat, 07 Mar 2009 02:49:26 +0000

Sal,

Unfortunately we have already allocated the proceeds :)

Our subscriber sales are determined by those who list or sell a property that receive our email alerts and or weekly newsletter and obviously the property is listed by our business. I like to call it a loyalty program.

By: Sal Espro

Sal Espro — Fri, 06 Mar 2009 10:12:25 +0000

Robert,
Interesting that point about your own dbase being more powerful. What makes you say that?
Love your big figure, too! How do I get 1% of that?! *LOL*
How do you measure whether you have achieved a sales result directly from your dbase though?

By: Robert Simeon

Robert Simeon — Fri, 06 Mar 2009 03:35:59 +0000

Sal,

I can’t for the life of me understand the pay per alert structure as when the property is first listed it is sent out for free anyway. We have found and we were actually the first business to send out an email alert the a real estate business achieves much better results when the email alert is actually sent from their own database. If managed and supervised properly the agents database is much more up to date if it is used daily by the team. It is crucial that a business only has one database not individual databases. The database in use must be owned by the business owners.

It does work as our database sales climbed to $827,158,019 this week :)

By: Sal Espro

Sal Espro — Fri, 06 Mar 2009 02:38:01 +0000

Yes, quite agree, ’snoop’. The portals are just ad billboards! .
There would certainly seem to be room for online mechanisms other than the portals to assist vendor/agent marketing and searching buyers.

And on another subject, while I’m here; can you believe REA actually charges extra (and through the nose!) if you want to email buyers who have visited REA (to view the properties agents have listed in the first place)! What were some of your figures again, Glenn B & Robert? It seems that this is one of the most expensive aspects of marketing. Does anyone have any figures on the success or otherwise of this process please?

Rgds,
Sal (Gettin’ grumpy again!)

By: snoop

snoop — Thu, 05 Mar 2009 08:52:52 +0000

I asked my agent
He said for sydney because smh saturday so strong Domain is the best for Sydney for print and web.
Prob is the Newscorp papers are very local and really just ad billboards.