Comments on: Google Analytics API Launched!

By: Peter Ricci

Peter Ricci — Mon, 27 Apr 2009 01:05:06 +0000

Glenn, it seems the data is all one way (from what I can tell) . This is normally how these things start off. Accessing ones data base to read data is reasonably safe. Accessing ones database to add data – offers a world of worry and would be a very cautious next step for Google (if at all)

By: snoop

snoop — Sun, 26 Apr 2009 23:37:35 +0000

google certainly could
Thier terms and conds pretty much allow them to do anything with your data.

By: Paddy

Paddy — Fri, 24 Apr 2009 06:40:28 +0000

So why don’t the portals all report Google Analytics data?

By the sound of it, many agencies and presumably franchise portals use this application. Wouldn’t it be good for everyone to be ranked in the same bucket by the same tool?

I am sure that they (portals) will cite the other features which NNR and Omniture provide.

However seeing that all we get from the portals are ‘record ub’s’ either at a state or national level, and NO information on the number of Searches, Sales Leads, Rental leads, Property Views , dare I raise it – the ‘Bounce Rates’… then citing NNR and Omniture really offer no value.

Not when Google Analytics offers an opportunity for comparison across the entire industry. All it takes is for people to cite Google’s stats.

By: Glenn Rogers

Glenn Rogers — Fri, 24 Apr 2009 03:05:06 +0000

Google are the only game in town, I hope they never fall into the wrong hands it would be tragic.
Just noticed MS profit down 32%, thats incredible, this downturn will be with us for a long time yet.

By: Robert Simeon

Robert Simeon — Fri, 24 Apr 2009 02:04:13 +0000

Google are just a great experience – they continue to exceed expectations.

By: Glenn Batten

Glenn Batten — Thu, 23 Apr 2009 22:12:05 +0000

Some of the most powerful things with Google Analytics require a little bit more work setting up. These are goals and campaign tracking.

With these setup properly the value of Google Analytics truly doubles over a stock standard installation.

The best innovative use of Google Analytics I have heard of is integrating it with an IP Phone so that the phone system triggers calls to Google Analytics allowing you to track the return on investment of your online marketing. IP phone systems are effectively computers so getting them to do this should not be too difficult.

How it works is that you advertise different phone numbers on different sections of your website, different websites, other online and offline adverts. This means that Google Analytics can now tell you how many people viewed your page/ad and how many responded to it online, and how many people picked up the phone and called. This is an internet marketers dream.

Peter, this API.. is it only one way data transfer, only reading the data from your GA account, or does it allow you to inject data into your account as well.

By: The Insider

The Insider — Thu, 23 Apr 2009 20:58:56 +0000

I recommend using Google Analytics. It is installed on all of my websites and provides fantastic data.

You get more than just the number of visitors to your website. What browser they use, how they got there (referred, direct, search engine), keywords used in search, which sites referred users, most popular pages and more.