The e-book was brilliant and shared to all staff members of Beach & Bay. Love your website. Very helpful!

Rgds,
Sal

We are yet to start using it to promote listings as such, but when we do we will pick and choose which ones will work well. I have a technical issue why I cant start that side yet… but am hoping Zoo Property can sort that out soon. I anticipate that it will do well though. Very Well.

To give you an idea of the power of Twitter think about this. No doubt you have seen the article “My First 24 Hours on Twitter for Real Estate”. The article went out on my twitter account and just those people that read and clicked on the link from my Twitter post is 108 so far. Now I have not completed my third full day on the service and I have only 29 followers so far which is only 20% of what BusinessTwo account has and well under 1% of what Greg Vincent has so you can imagine the potential with these higher numbers. If Greg was to ReTweet the post then 108 might have been 500 or 600 quite easily.

Of course Peter also gets the standard web traffic, RSS traffic and email subscribers as well.

So how did I get 108 people clicking on a link when I only have 29 followers? Thats because one of the people following me liked the article enough to forward it on to her network of people. This is called Re-Tweeting. In fact a second person did the same thing, but they chose to forward the full link rather than my shortened version so I don’t get to see the stats on that.

That is extremely powerful and I dont know another online marketing solution that could provide that sort of exposure that easily and that quickly.

I put a post out (actually its automatic now, but you get the picture) about some recent awards we just received and inside an hour Twitter provided more than double what I would have received on a blog post pre-Twitter.

I was just wondering whether Twitter could be used in direct marketing rather than ‘just’ agency brand awareness.
It is my listing and it is on Domain, REA, has brochures, a board, window display, media article.

Be interested in your ideas.

Rgds,
Sal

For those who want to embark with Twitter it is a brilliant way to broadcast your respective businesses, grow database, increase traffic, increase SEO and SEM and all so easy.

I am not sure what the cut off is however I was posting our weekly newsletter last week and after five uploads it would not allow me to post that URL again – so great with spam filters too. Makes one have to write more newsletters and new content. Twitter makes you work on your business – which is a brilliant incentive.

More likely than not, the people you follow will check out your profile, view your website and start following you. Even if they don’t follow you, they have still checked out your profile and had a look at what you are about.

This will continue like a virus as other people in the industry will view the followers of people they are interested in and will see your business following these people.

In my opinion, because Twitter is so simple and fast (only involving a few words and “Clicks”) makes it a much more powerful marketing tool than Facebook or LinkedIn.

I wish you’d have just answered the question so I can find you a couple of leads on Twitter that would’ve been easy. Now you want me to sell your listings for you too.

I’m not sure if I want to give all of my IP away here on this blog, but let’s see where this leads shall we…

Is that your listing Sal? If so, what are you currently doing to market it apart from featuring it on Domain.com.au?

Also, who would be the target market for the property?

Do you have any social media profiles established (especially a facebook profile )? If so, do you have many friends on facebook? Do you have a Twitter profile & do you have any followers? If not, these things help but it doesn’t matter, I know some ways around it.

As a case in point, using your tech, how would you go about selling an (excellent) acre’ish block of land in Berwick Victoria?

http://www.domain.com.au/Public/PropertyDetails.aspx?adid=2004959658

Rgds,
Sal:)