Comments on: Window Display Screens

By: Greg Vincent

Greg Vincent — Wed, 23 Sep 2009 12:41:20 +0000

I’ve personally visited over 2000 real estate agencies & I was amazed that during all of this time, I’d say that I’d be able to count the number of people looking in the agency windows on one, at a stretch two hands. (Maybe, I was there at the wrong time, I was there while the agents were open.)

If an agent wants to look innovative, then using an effective online marketing strategy would be a better place to invest their money.

I believe a good company website (with blog) designed for SEO & linked to Social Media is the go.

Include a professional video, a Social Media marketing campaign & any agent could be located upstairs or even become a mobile agent & meet clients at the local Gloria Jeans & write more business than a lot of their competitors.

Just like the travel industry experienced a number of years back,the necessity for a real estate agency shop front is rapidly diminishing. (Imagine trying to open up a travel agency from scratch in this day & age)

By: The Insider

The Insider — Wed, 23 Sep 2009 02:23:24 +0000

Paul, it was the June/July edition. I haven’t seen a more recent edition yet.

By: Robert Simeon

Robert Simeon — Wed, 23 Sep 2009 00:42:52 +0000

Glenn,

Correct response where I can see it applying to us more than the others who received the very same response. My adjoining neighbours are Mosman Hotel and OfficeWorks

By: Peter Ricci

Peter Ricci — Tue, 22 Sep 2009 11:29:36 +0000

Actually having a window display system outside your office in an high traffic area like a shopping centre could make some sense. But again, cost. We always should sit back and say hmmm, ok, $30,000, now what would that buy me in other mediums? Then weight up the options!

By: PaulD

PaulD — Tue, 22 Sep 2009 08:17:21 +0000

What about all the millions of people running around with their real estate enabled applications on their new Mohbe phones. They will have to use one hand dialling up the properties on the phone and the other tapping on the real estate window getting information from the Window Display Screen. It could be very confusing, because when they get home, they will be getting email updates with all the new properties in the area that they are looking in. It will become a full time job looking for real estate

By: Glenn Batten

Glenn Batten — Tue, 22 Sep 2009 07:00:23 +0000

Robert… that was seriously there official response ???

Peter… We are sort of thinking alike.. I think these are the future as in with a few of these and a good user interface you dont need as large a shop frontage to display the same number of properties. In fact I reckon someone could operate fairly successful with these just on a wall downstairs and an actual office upstairs.

The best applications of these I have seen was in an internal arcade with a very narrow frontage. A traditional paper A4 based window card system would have been very limited. Of course with no direct sunlight they looked amazing.

For agencies with large window displays, they are going to need serious dollars to fit these out though. When the pricepoint reduces thats when they will become popular.

What would create more real business for you. A $30,000 digital window display or 30-75,000 clicks on your website through a PPC campaign with Google Adwords. I know what I reckon.

By: Robert Simeon

Robert Simeon — Tue, 22 Sep 2009 03:46:28 +0000

Interesting debate although from our experience purchasers are looking at the internet not shop fronts. Yes for passing-by pedestrian traffic a professional presentation indeed. As against years gone by less and less people are walking into real estate offices simply because they can’t park their motor vehicles. Just last week the Roads Traffic Authority decided to remove ten available car spaces to now be a permanent clearway. This is not an isolated case it is happeneing everywhere where main roads will in time become permanent clearways because infrastructure in the CBD and outer suburbs are choking.

I did lodge an objection only for the RTA to respond that their research identifies that few people now walk in today as our business model usees newspapers and online – so even they get it. .

By: Peter Ricci

Peter Ricci — Tue, 22 Sep 2009 00:00:25 +0000

Glenn, yes I think they maybe the future. But then again, are flashy offices the future? I really think the mobile salesperson is the future. If you have a shopfront in a busy location – go for it. But think about he investment and where else you could spend your dollars for same – possibly better long term grunt.

By: Glenn Batten

Glenn Batten — Mon, 21 Sep 2009 23:17:21 +0000

Peter,

It’s one thing for a salesperson to not fully understand the technology he is selling, but it is another not to have that information at his disposal along with a working knowledge of the basics of that technology. He should also have had full specs for the product or at least followed up with that information and some sort of sample. Most of these screen manufacturers don’t just do one size. I am not suggesting he could carry around a 42 inch screen but a 20inch screen using the same technology from the same manufacturer could be used and trialled on site.

I think these types of screens are the future for window displays but not until they get to a price point lower than a new car to outfit your window.

By: Peter Ricci

Peter Ricci — Mon, 21 Sep 2009 14:56:36 +0000

Glenn, I would not hesitate in saying that most sales people work on the principal that no real estate agents have a clue with technology and the Internet ! You my friend would be their worst nightmare.