Comments on: The Future of the Newspaper, Part One – The Print Version http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 14:54:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robert Simeon http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/#comment-6980 Robert Simeon Mon, 19 Oct 2009 02:37:08 +0000 http://www.business2.com.au/?p=2054#comment-6980 Then Michael Pascoe nails Rupert in the SMH business site "The hypocrisy of being Murdoch" - well worth reading. Personally, paid content will not ever work (in my opinion) Pascoe nails it here - oh well looks like Rupert is back to the drawing board. Maybe he should just retire his ageing bones? http://www.smh.com.au/business/the-hypocrisy-of-being-murdoch-20091019-h41i.html Then Michael Pascoe nails Rupert in the SMH business site “The hypocrisy of being Murdoch” – well worth reading. Personally, paid content will not ever work (in my opinion) Pascoe nails it here – oh well looks like Rupert is back to the drawing board. Maybe he should just retire his ageing bones? http://www.smh.com.au/business/the-hypocrisy-of-being-murdoch-20091019-h41i.html

]]> By: Robert Simeon http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/#comment-6978 Robert Simeon Mon, 19 Oct 2009 02:00:29 +0000 http://www.business2.com.au/?p=2054#comment-6978 Interesting banter going on between the ABC and News Ltd over paid content http://www.theaustralian.news.com.au/business/story/0,,26227186-13243,00.html The real read on paid content was found when Google posted a 27 per cent rise in third-quarter earnings by reporting that consumers clicked on more search ads and that advertsiers were paying more to place their ads. Why? because the advertisers are paying on results - therein lies the clue! http://www.theaustralian.news.com.au/business/story/0,28124,26217324-5017996,00.html Go the Google Monster! Interesting banter going on between the ABC and News Ltd over paid content http://www.theaustralian.news.com.au/business/story/0,,26227186-13243,00.html

The real read on paid content was found when Google posted a 27 per cent rise in third-quarter earnings by reporting that consumers clicked on more search ads and that advertsiers were paying more to place their ads. Why? because the advertisers are paying on results – therein lies the clue!

http://www.theaustralian.news.com.au/business/story/0,28124,26217324-5017996,00.html

Go the Google Monster!

]]> By: Peter Ricci http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/#comment-6973 Peter Ricci Sat, 17 Oct 2009 13:07:06 +0000 http://www.business2.com.au/?p=2054#comment-6973 Craig, great feedback. I really struggled with this article - because it is not my strong suit - but for me to get to the next article - I had to start here. I really cannot see smaller newspapers surviving and I would hate to be trying to sell advertising in these things - what I nightmare of a job, trying to peddle something that you really cannot truly believe in. Craig, great feedback. I really struggled with this article – because it is not my strong suit – but for me to get to the next article – I had to start here. I really cannot see smaller newspapers surviving and I would hate to be trying to sell advertising in these things – what I nightmare of a job, trying to peddle something that you really cannot truly believe in.

]]> By: Craig http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/#comment-6955 Craig Fri, 16 Oct 2009 04:23:51 +0000 http://www.business2.com.au/?p=2054#comment-6955 It's a very interesting discussion. I think it is not a product issue, but an implementation issue. I am pretty sure at board level they still think their dead tree products are worth much more than their digital products, how wrong they are. They need to totally reverse this thinking and restructure their businesses accordingly or they will just not survive. How many newspapers have gone bust in the US in the last year? Lots! I think many people assume newspapers such as The Age and SMH will be around forever. Don't be so sure. I think they are facing a similar problem to record companies. Several years ago all we heard was record companies complaining about how people only want to steal music now. They have been proven wrong by Apple iTunes Store, it is now the biggest music retailer in the world. The problem wasn't that people wanted to steal music, it was that people want an easy way to purchase and get it digitally. Buying a physically CD is slow and inconvenient. Once newspapers revert there dead tree products to niche products, possibly special order subscription only, and put digital first, they may have a chance. But 100 years of company culture is hard to change. It’s a very interesting discussion. I think it is not a product issue, but an implementation issue. I am pretty sure at board level they still think their dead tree products are worth much more than their digital products, how wrong they are. They need to totally reverse this thinking and restructure their businesses accordingly or they will just not survive. How many newspapers have gone bust in the US in the last year? Lots! I think many people assume newspapers such as The Age and SMH will be around forever. Don’t be so sure.

I think they are facing a similar problem to record companies. Several years ago all we heard was record companies complaining about how people only want to steal music now. They have been proven wrong by Apple iTunes Store, it is now the biggest music retailer in the world. The problem wasn’t that people wanted to steal music, it was that people want an easy way to purchase and get it digitally. Buying a physically CD is slow and inconvenient.

Once newspapers revert there dead tree products to niche products, possibly special order subscription only, and put digital first, they may have a chance. But 100 years of company culture is hard to change.

]]> By: Rachael Lord http://www.business2.com.au/2009/10/the-future-of-the-newspaper-part-one-the-print-version/#comment-6953 Rachael Lord Fri, 16 Oct 2009 02:43:12 +0000 http://www.business2.com.au/?p=2054#comment-6953 Very interesting article. Look forward to seeing the next one Very interesting article. Look forward to seeing the next one

]]>