Comments on: Can The Apple iPad Save Real Estate Newspaper Advertising http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/ Real Estate Agent News and Information Technology Sat, 11 Feb 2012 14:54:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tablet PC Screen Protector http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8378 Tablet PC Screen Protector Tue, 09 Mar 2010 04:36:50 +0000 http://www.business2.com.au/?p=2581#comment-8378 The Apple's iPad is to become the superlight computing device, it has a feature to support a full-featured browser, and that means supporting Flash.Those ads are almost 100% rendered in Adobe's Flash. So when people use the iPad's web browser to visit their favorite newspaper they won't see the ads at all.Media planners are going to have to get up to speed with a whole new platform. And creatives are going to have to learn to build in formats that take advantage of multitouch gesturing, video and a whole slew of other new possibilities without using Flash. The Apple’s iPad is to become the superlight computing device, it has a feature to support a full-featured browser, and that means supporting Flash.Those ads are almost 100% rendered in Adobe’s Flash. So when people use the iPad’s web browser to visit their favorite newspaper they won’t see the ads at all.Media planners are going to have to get up to speed with a whole new platform. And creatives are going to have to learn to build in formats that take advantage of multitouch gesturing, video and a whole slew of other new possibilities without using Flash.

]]> By: Glenn Batten http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8132 Glenn Batten Tue, 09 Feb 2010 22:14:53 +0000 http://www.business2.com.au/?p=2581#comment-8132 Peter, Thats cool.. besides it was about time you stuffed up... I have done more than my fair share over the years ;) Peter,

Thats cool.. besides it was about time you stuffed up… I have done more than my fair share over the years ;)

]]> By: Glenn Batten http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8131 Glenn Batten Tue, 09 Feb 2010 22:13:10 +0000 http://www.business2.com.au/?p=2581#comment-8131 cc Backlit e-readers have been around for quite awhile now and failed because serious readers could not use them for long periods. There are already colour e-ink screens on the market so genuine e-readers will be able to offer both colour and a great reading experience. So e-ink will handle your colour illustrations any more and I dont see that many videos and dynamic content in your typical novel. There are already hundreds of millions of small and backlit screens that you can read books on from iphones to tablets and pc's. Whilst they all have been used to read novels they have never gained wide acceptance unlike the e-ink technology. The tablet/slate form factor has been around for around for about a decade so I doubt that Apple and the iPad could change everyones mind. It's a matter of horses for courses. Reading of dynamic content with embedded audio, video will be ideal for the iPad and others in the same format. Its for this reason why the mobile web has become so popular even on tiny mobile phone screens. Reading a novel or other primarily text document like a manuscript, text book, biograhy etc that requires long reading periods will be better suited to e-ink devices. cc

Backlit e-readers have been around for quite awhile now and failed because serious readers could not use them for long periods. There are already colour e-ink screens on the market so genuine e-readers will be able to offer both colour and a great reading experience. So e-ink will handle your colour illustrations any more and I dont see that many videos and dynamic content in your typical novel.

There are already hundreds of millions of small and backlit screens that you can read books on from iphones to tablets and pc’s. Whilst they all have been used to read novels they have never gained wide acceptance unlike the e-ink technology. The tablet/slate form factor has been around for around for about a decade so I doubt that Apple and the iPad could change everyones mind.

It’s a matter of horses for courses. Reading of dynamic content with embedded audio, video will be ideal for the iPad and others in the same format. Its for this reason why the mobile web has become so popular even on tiny mobile phone screens.

Reading a novel or other primarily text document like a manuscript, text book, biograhy etc that requires long reading periods will be better suited to e-ink devices.

]]> By: Peter Ricci http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8128 Peter Ricci Tue, 09 Feb 2010 20:09:23 +0000 http://www.business2.com.au/?p=2581#comment-8128 Glenn, you didn't blame me for article stuff up. Even though it probably was my fault, Sorry about that. Glenn, you didn’t blame me for article stuff up. Even though it probably was my fault, Sorry about that.

]]> By: Peter Ricci http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8127 Peter Ricci Tue, 09 Feb 2010 20:08:22 +0000 http://www.business2.com.au/?p=2581#comment-8127 CC Good to see you, good to also see the use of the word 'dude' on B2. CC Good to see you, good to also see the use of the word ‘dude’ on B2.

]]> By: Peter Ricci http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8126 Peter Ricci Tue, 09 Feb 2010 20:07:36 +0000 http://www.business2.com.au/?p=2581#comment-8126 To be honest, I am a little underwhelmed by this offering. It's pretty cool, but not overwhelmingly and Apple needs to keep the cool factor high. Apple also needs to start playing like Google and giving the user what they want instead of cow towing to phone companies who truly think that their revenue future lies in data costs. I just got back from a few weeks in Oz and I had to watch every megabyte of download from my iPhone as ATT wanted to charge me $5.50 per megabyte whilst traveling. To be honest, I am a little underwhelmed by this offering. It’s pretty cool, but not overwhelmingly and Apple needs to keep the cool factor high. Apple also needs to start playing like Google and giving the user what they want instead of cow towing to phone companies who truly think that their revenue future lies in data costs.

I just got back from a few weeks in Oz and I had to watch every megabyte of download from my iPhone as ATT wanted to charge me $5.50 per megabyte whilst traveling.

]]> By: Brett Clements http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8122 Brett Clements Tue, 09 Feb 2010 10:35:33 +0000 http://www.business2.com.au/?p=2581#comment-8122 I'll swipe one from the Apple site and send it to you Glenn. :-) Just as an aside, I'm not getting copied in on any responses to this thread. Normally, they come through pretty regularly. I just got the latest NY Times post (funny, given the topic) so I don't think is our mail server. I’ll swipe one from the Apple site and send it to you Glenn. :-)
Just as an aside, I’m not getting copied in on any responses to this thread. Normally, they come through pretty regularly. I just got the latest NY Times post (funny, given the topic) so I don’t think is our mail server.

]]> By: cc http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8118 cc Tue, 09 Feb 2010 07:38:35 +0000 http://www.business2.com.au/?p=2581#comment-8118 "The iPad has eReader software built. Because it operates on backlit screen technology like a computer screen I can “The iPad has eReader software built. Because it operates on backlit screen technology like a computer screen I can

]]> By: RH http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8115 RH Tue, 09 Feb 2010 06:02:31 +0000 http://www.business2.com.au/?p=2581#comment-8115 I assume the ipad will be working on much the same lines as the iphone (apps etc.). For example The TIME app is free and the articles are plentiful. With most apps coming in between $5 and Free, Im not sure how much revenue they will be able to get? Being that once you have the app, they cant make you buy it again and again. And, will the slow pokes be able to play catch up again if they miss the boat in the beginning? I assume the ipad will be working on much the same lines as the iphone (apps etc.). For example The TIME app is free and the articles are plentiful.
With most apps coming in between $5 and Free, Im not sure how much revenue they will be able to get? Being that once you have the app, they cant make you buy it again and again. And, will the slow pokes be able to play catch up again if they miss the boat in the beginning?

]]> By: Greg Vincent http://www.business2.com.au/2010/02/can-the-apple-ipad-save-real-estate-newspaper-advertising/#comment-8114 Greg Vincent Tue, 09 Feb 2010 06:01:41 +0000 http://www.business2.com.au/?p=2581#comment-8114 Robert, I see that the physical distribution numbers of newspapers will ultimately reduce but if the newspapers can show a vastly increased CTR from their newspaper sites (via the iPad or other readers) through to the advertisers websites, I think we could see Print Media packaging up a more relevant option for real estate agents than we currently have. Integrating their offline media more effectively with the web may also open up some different options for their current pricing model for advertisers. But, relying only on the success of the iPad isn't what they should hang their hat on. I see that the use of QR Codes will be the next transition that should help print media to remain relevant for quite a while yet. Robert, I see that the physical distribution numbers of newspapers will ultimately reduce but if the newspapers can show a vastly increased CTR from their newspaper sites (via the iPad or other readers) through to the advertisers websites, I think we could see Print Media packaging up a more relevant option for real estate agents than we currently have.

Integrating their offline media more effectively with the web may also open up some different options for their current pricing model for advertisers.

But, relying only on the success of the iPad isn’t what they should hang their hat on. I see that the use of QR Codes will be the next transition that should help print media to remain relevant for quite a while yet.

]]>