Comments on: RealEstate.com.au Show Real Estate Agents How to Handle Twitter and Facebook Complaints

By: Marmellows are yummy

Marmellows are yummy — Tue, 22 Jun 2010 15:59:31 +0000

@Nick. Agree

By: Nick

Nick — Thu, 22 Apr 2010 22:13:23 +0000

I dont think the ‘Have you considered’ will be terribly effective.
It will get you eyeballed a lot more, but when someone is looking for a house they will probably prefer to go down the list one by one rather than watch then slide across.

Local voices was them saying “Will you give us free content? We wont give you anything back, we’ll own the copyright for what you put up and we wont let anyone else use it. Pretty please?”

By: Glenn Batten

Glenn Batten — Wed, 21 Apr 2010 12:21:08 +0000

Sal,

it is a replacement for the guaranteed top spot which is no longer available or relevant with the new redesign. It is available per suburb. It has a new name which I just cant recall right now. Technically it only a replacement no an additional add-on slot…

Re.. the local voices… agents have just not taken to it at all. very poor response. I have spoken with a couple who have invested serious time and effort. No ROI for the old style but both were hopeful the new style might give them a return.

By: Sue Duhnym

Sue Duhnym — Wed, 21 Apr 2010 07:56:30 +0000

’twas inspired by you Sales Pro.. i mean Sal

By: Sal Espro

Sal Espro — Wed, 21 Apr 2010 03:27:05 +0000

Does anyone know if the “Have you considered” property advert is the replacement for the top-ranking listing in a suburb and what is the cost please? (Am I right in assuming this enables more advert spots to be sold at a premium whereas the top ranking was sold to one agent only?)
Also, that suburb ranking thing is an absolute waste of time and space. No prizes for guessing who is going to contribute content. And then, are sellers and buyers really going to read agents ‘empty’ comments?! (Well the comments currently there seem a waste of time anyway!)

(Ps Nice surname Sue

By: Sue Duhnym

Sue Duhnym — Tue, 20 Apr 2010 06:56:10 +0000

Perhaps you could write about realestate.com.au once in a while, just to mix things up? Maybe mention realestate.com.au a few times, letting us know how you realestate.com.au feel about realestate.com.au, and give those battlers at realestate.com.au a bit more realestate.com.au press time? Just a thought. Yikes.

Robert’s spot on (and Nick more passively) right, Twitter and Facebook responses aside, their launch was a fail of epic proportions, their House Hunter microsite was offensive, absurd and poorly planned, and just because they responded via social media in a timely fashion doesn’t mean they are exonerated for a pathetic re-launch. Where’s the coverage on their shortcomings?

Jimmy lit a fire, but he did a bang up job of putting it out! Do you take Jimmy to task for lighting the fire, or praise him for his skills with a hose??? Come on now…

By: Kelvin

Kelvin — Tue, 20 Apr 2010 04:03:37 +0000

Good article. thanks for sharing. TweetsDigest.com will be launched soon. It will be heaps better than Twilert. It is specially designed for SME especially for realestate agents and service providers to monitor, analyse and engage on Twitter. Follow us on twitter.com/tweetsdigestcom

By: Nick

Nick — Tue, 20 Apr 2010 00:57:42 +0000

Glenn: Actually few clients can contact me directly. Only the more important ones who require instant tech support. Most are handled by others.

But what I mean is they actually sat down and thought ‘ok we need to have people reading twitter and facebook’. They planned it extensively.
They however neglected to do the same for their testing procedures – they were clearly inadequate.

Ouch Rachael that is a bad horror story.
Bad mistake for Vodafone – everyone can now read that they did contact you directly and failed.

By: Rachael Lord

Rachael Lord — Mon, 19 Apr 2010 22:45:12 +0000

I had a similar experience with Vodafone. I was doing some pretty harsh tweets over the fact it had taken 9 weeks for them to fix my phone (they lost it somewhere along the way). Someone from the Vodafone account responded to my tweets asking for my mo. number so they could follow up.

I gave them information and they never got back to me.

This left me more frustrated than before!

The responses from realestate.com.au don’t seem very promising. Is it enough to just acknowledge that there is a problem? And asking for suggestions seems like a bit of a cop out?

By: Greg Vincent

Greg Vincent — Mon, 19 Apr 2010 12:24:30 +0000

Glenn, speaking of LJ Hooker and REA, an agent is selling the number plate ‘MR LJH’ and has decided to post the details of it onto realestate.com.au’s Facebook Fan Page. Given the chance I wonder if he would upload it onto the REA site too.

Apparently, offers over $50,000 will be considered.

Some people just don’t get Social Media and how stunts like this can have a detrimental effect on their name and/or brand. It is laughable and does nothing for the LJ Hooker image, especially right in the middle of everything else that is going on within the REA fan page.

Check it out here http://screencast.com/t/ZmE3YjJmOTEt