A number of agents signed up to the service straight after the product was presented to the crowd.

During his speech Enzo Raimondo announced that they have received confirmation that the Real Estate Institute of Queensland have officially confirmed that they are also going to joining in and that the service is definitely going to be available Nationally.

To coincide with the launch the board of the REINSW are meeting today and as I mentioned to a number of the board members, it’s not going to be easy but if they can pull it off it will be a major coup for our industry.

Whilst the launch at the Opera House was symbolic & effective, now the real works starts and as Pete Richards said earlier they are going to need some key personnel out in the field driving the campaign and getting the agents on board.

They will need to establish key alliances and set realistic targets because whilst a lot of agents are frustrated & annoyed by the duopoly that currently exists these same agents are going to take some real convincing to jump on board during these early stages.

If they get their strategy right the momentum will build very quickly and I believe that they could see themselves in the number 2 spot very quickly, get it wrong and they will take years to get it off the ground.

The timing of your comment coincides with the announcement of yet another Agent-Assist service being released into the marketplace http://clickonrealestate.com.au/. This is another service like http://www.ForSaleForLease.com.au and http://www.Place2Live.com.au and i believe that there will be a lot more to come in the future.

The clickonrealestate.com.au site launch was announced today http://www1.propertyportalwatch.com/2010/06/agent-assisted-site-launches-in-aus/

It will be interesting to see how these services impact the real estate industry. Some of the agents involved in establishing these services also promote that they are members of the institutes within their state.

It looks like there is no stopping them from uploading onto REA and I doubt that there will be any way of stopping them from uploading onto the National Industry Based site either.

Firstly i would like to congratulate the REIV jioning froces with other states on providing a more comprehensive web site across Australia.

Putting petty things aside -the more exposure the property gets on different web sites the better it is for the vendor as well as the agent and agency.

I personally cant waite for all the web sites to open there doors to private sellers as i view what has gone on in the last 10 years of real estate an abolute disgrace .

As we all know……without leads coming from the leading real estate portals ,the owner has near no hope of trying to sell a property themselves.Right now its a case of “no listing on realestate.com.au -no property sale.

Its been a boys club.

As stated above ,selling properties is much easier than 10-15 years ago when you did really have to work for your money as an agent.

In the last 10 years agents have recieved over 200 % pay rises because of the value of property.Where else can you get a pay rise like that ?Is the average salary now $120,000 for a factory worker?I dont think so.

You all know that you are blowing smoke up peoples bums when you are making statement like “i got $35,000 more for a similar property in the same street than a private seller” as the market can move up 10% in 1 month and statements like that need to be properly validated in its own context.

Watch out boys and girls- when REA takes private listings (you can aready get on there with some private selling companies ) you might actually have to pull your finger out and do some real work.

One things for sure in a market like now – the properties sell themselves -its not the skill of an agent.

Looking forward to a real shake up and a fair commision of 1% not 2- and and when you try and go for 3% -you are taking the piss out of people.

I certainly wont be paying any agent $20k agents commision for doing a few weeks of opens ever again.

It wont hit you now or even 2 years ,but what goes around comes around and then you will really have something to cry about.

Good luck………

I have a bridge to sell you!

This is all sounding like the old REI’s Operation Destiny. An early 2000′s flop which cost a lot of REI’s a lot of money with no outcome.

If this is the serious chance now, then Enzo, please be serious, answer my questions, and help us all understand and get behind you.

E.g. They already push to REA and Domain which would be the biggest competition, and agents probably already get more enquiry from them.

A valid question.
However, neither you nor I can answer it at this point. If REV/REIA have done their polling extensively they may have a better idea. But as you can appreciate, its when the rubber hits the road, that the answer will come…

My view is that the free to list portals are here to stay and will grow irrespective of the two major pay to lists and REV.
For example one new free to list portal has in six months made arrangements with more than 20 bulk up loaders. And we are in the process of doing similar.

As you are no doubt aware and as Shane Dale has already espoused, it is not rocket science to set up. A nuisance and a cost, but not hard.

As most people are aware, REA and Domain basically own Hub on Line and My Desk Top respectively. Both multi listers work on the basis of their agent clients needs ie they understand that exposure is the key to selling and as a consequence provide the facility for the multi feeds.
I cannot see them changing their policy anytime soon.

So to give you my humble view, if the competition (free to list or pay to list sites) are providing this service the risk for REV by not going down this track would retard any goal they have of closing in on their major competitors.

If REV do the uploading and the enquiry comes from another portal, say MyHome (Free subscription), in this scenario, would an agent become more likely to or less likely to want to pay the REV subscriptions?

Exposure is the name of the game but not only on mega sites.Niche marketing sites will also have a significant role to play in future internet search culure and REV should have a handle on this.