“Every act of creation is the first act of destruction “ – Pablo Picasso As the balance of control and profits in the short-term holiday rental market continues to change for the players in this market: the owners, property managers, internet marketing channels and the clients, the response we make as property managers to the [...]
Guest Author
Guest Author
The Guest Author of Business2.com.au can be anyone who submits an article to Business2.com.au and it gets approved by one of the Editors . Not all stories are published, however we want stories that are of interest to Real Estate Agents and Technology and related to this industry. If you would like to be a regular contributor to Business2.com.au we have an application here, or if you have a one off story you would like published, click here and we will review this story.
Recent blog posts written by Guest Author
The True Impact of the Internet on Holiday Rental Property Management
Posted In Australia, Guest Columnist
Time to KILL OFF real estate cliches?
When dealing with a medium as relatively new to real estate as ‘video’, its application demands a big re-think around dialogue. Voice-Overs. And presentation to camera. You see. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yup. We kind’a [...]
Towards the Holy Grail of HDR 3D Video
The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in its one area of weakness. That of Dynamic range. The technology isn’t available to ‘commercialize’ for property just yet – the operative term being ‘yet’. What we’re talking about here is HDR. It stands for High Dynamic Range – the ability to grade [...]
Where is the value in modern-day Australian Real Estate?
Note: Business2.com.au is now accepting guest articles from our readers. We have a simple criteria for acceptance, the main one being that you dont talk about yourself or your products. You may talk about the industry you are in and you will receive a credit at the bottom of the article indicating who you are [...]
Posted In Guest Columnist, Soapbox
The Creative Commons
If applications like iTunes present themselves as the ‘proverbial coffin’ for the music industry, Creative Commons provides the nails to hammer it shut – and change the way we produce content forever – just like Wikipedia re-shaped the encyclopedia. Creative Commons licenses allows you to publish your work online, while letting others know exactly what [...]
Posted In Legal, Real Estate Agents
The Race to the Bottom
I was going to call this post ‘Do Quality Marketing Materials Really make a difference?’ It is a question worth discussing. In the US marketplace, there is no such thing as VPA (Vendor Paid Advertising). The sales commissions for Agents are higher (around 4 – 4.6%) and from that, they have to finance all their [...]
Posted In Real Estate Agents, Video
Creating New Media for new Mediums
HTML5 and the iPad will change the way we consume online media. But what’s it going to take to change how we create it? Over the past 18 months, suppliers have been on a pretty steep learning curve integrating HD video and still photography into one cost effective package. It is pointless, however, to replicate [...]
GOLD COAST FOR SALE. On Network Ten
http://www.goldcoastforsale.tv Or. The questions, and issues surrounding aggregating ‘content’ and giving new relevance to old media. A lot us talk about doing stuff. And certainly there’s a 101 great ideas for shows of all types and sizes on property. I’ve had about a dozen myself. But there’s a country mile between the talking and the [...]
Having Your Cake and Eating it Too. What the 5DMII is doing to real estate marketing
About December, last year Canon released the 5DMII – a DSLR camera delivering 1080p video. The full-frame camera totally blew Nikon’s D90 out of the water and no doubt sent sirens screaming at digital cinema outfits like RED. For here, for the first time, was a ‘video’ camera drawing on Canon’s vast armory of pro [...]
Posted In Real Estate Agents, Video
