During my time at realestate.com.au, I saw that the company has lots of happy customers (no snide remarks, please). But, it also has trouble convincing some agents that they should pay more over time for online real estate advertising. In this post I uncover the secret cause of that trouble and ask for your ideas on how to solve it–to everyone’s satisfaction. Read the rest of this article »
Why you think advertising costs too much, and why it doesn’t
Real estate advertising gone wrong!
In the light-hearted spirit of the holidays, I submit these real estate classifieds ads, which are apparently from the US. (Editor Note: I should have posted this earlier, but it is still pretty funny)
Talk about a motivated seller!
Hard to heat and cool?
If that’s the best you can say about it…
All of these ads are courtesy of Criggo, the blog whose tagline is, “Newspapers are going away. That’s too bad.”
(Thanks to my friend Jodi for the heads up.)
Some changes at HubOnline from realestate.com.au
My apologies for not posting in some time. Today, I do have some news to share.
Rather than make business2 readers wait until this seeps out publicly, I’m going to give you a heads up on two things that are happening at realestate.com.au today.
I’m sorry that I probably won’t be able to participate in the comment stream today. But, I didn’t want that to keep me from telling you about this.
Read the rest of this article »
Inside the mind of a road warrior, a real estate agent who replaced her office with technology
One of the comments on my recent post about virtual agents was from Teena Andrews, an agent with Coldwell Banker Property Direct in Brisbane. Teena is a Road Warrior who almost never sets foot into her agency’s actual office. In this interview, she tells us more about being an agent who has dispensed with the storefront office.
There are some fascinating things in here, so it’s well worth a read. For example, Teena feels she gets more leads than the office-based agents.Read on to find out why.
NOTE: Because Teena is a guest on this blog, I would like to ask the more aggressive commentators on business2.com.au to be gentle to Teena and grateful that she has been willing to share a bit of herself with us.
No people in real estate photos, please!
Real estate agents in Australia take a lot of flack for the quality of the listings photos they upload to portals like realestate.com.au. And it is probably true that many photos could have been in slightly better focus.
However, today, I think all Australian real estate agents should give themselves a firm pat on the back.
Why? Because I’ve never seen an Australian listing photo as bad as those on the It’s Lovely! I’ll Take It! blog–from the good ol’ US of A and written by “Sara”.
The blog is “a collection of poorly chosen photos from real estate listings”. I’ve pulled out a few here: Read the rest of this article »
