Greg Vincent

Property Management’s First TV Channel Launches

by Greg Vincent, on 13th March, 2010 • 3 Comments

Property Management’s First TV Channel Launches

Property Management site apmasphere have just announced the launch of aTV, property management’s first ever video channel. “aTV is dedicated to making learning on the job easier and more enjoyable – at any stage of your career.”

“aTV will provide the demonstration of key functions in the property management industry.”

The premise with aTV has been built around 100 questions the legislation and software can not teach or answer for a property manager.

Watch Video

aTV plan to keep the videos very short and intend to present a lot more insights along the way.

Membership to the apmasphere site is free & aTV is the latest in their long list of FREE resources for property managers to help them with their careers.

As a member, I’ve found that apmasphere provide an invaluable resource for Property Managers & Principals, with some of the industries best Property Managers & Property Management trainers providing guidance, thoughts and ideas on how to overcome many of the daily issues Property Management departments & Principals face.

Apmasphere has in excess of 1,000 members & provides some of the most up-to-date information available for Property Managers. Their forum acts like a brains trust for ideas on the ‘How To’ of Property Management and approaches questions on economics, structure and growth.

If you haven’t joined in as yet, you may want to head over to see what you’re missing out on. It’s a great online learning platform.

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Greg Vincent

How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event?

by Greg Vincent, on 6th March, 2010 • 25 Comments

How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event?

One of the biggest real estate auction events in the Southern Hemisphere is about to happen on the Gold Coast.

Ray White Broadbeach – Mermaid Beach are holding ‘The Edge’ on Saturday 17th April 2010 at the Gold Coast Convention Centre.

Brett Clements from PropVid sent me the ‘Hot Off The Press’ promo video yesterday.

Now for such a big event I’m sure that there has already been a lot of promotion done by the Gold Coast Network in the lead up till now & it looks like there is going to be a whole lot more promotion done between now and ‘The Edge’.

But I thought I might throw my 2 cents worth in & share some ideas on how Ray White Broadbeach – Mermaid Beach could leverage Social Media & the web more effectively to help spread the word.

Here’s ‘The Edge’ video promo.

The video went live on the PlatinumHD.tv site a few days ago & was uploaded onto YouTube 3 days ago. Whilst I think the video is really powerful there are a couple of things that could be changed to improve its conversion.

Changes to the Video: Within the video I’d have the agents website address GoldCoastNetwork.com.au appearing underneath the Ray White Broadbeach, Ray White Commercial Broadbeach, Ray White Mermaid Beach slide (which appears at the 2 minute mark within the video).

Also, towards the end of the video a slide appears saying “Spaces Limited Book Now”

Whilst I think it’s great to include a call to action. It’s important to define what you want people to do. Are they wanting vendors to book their property in now for the auction? Or do they want buyers to book their seat now? Or both?

On the web there is no room for confusion. It’s important that people watching the video know how to Book Now.

Improve Online Conversion: One suggestion could be that if you include the agency website address within the video, then on the home page of the Ray White website they could embed ‘The Edge’ promo video into the top right hand corner (probably cutting out the end of the surf life saving flag or surfer image) and then have a button underneath to say Click Here to Book Now for ‘The Edge’.

I would then send them to a long copy sales page that features some of the benefits of why they should be involved in ‘The Edge’ and provide an opt-in section which identifies if they are a buyer or a seller.

This will allow Ray White Broadbeach – Mermaid Beach to leverage the traffic that they already get to their website from Google and their other marketing, plus improve conversion from the people who view their professionally produced ‘The Edge’ promo video.

Obviously, with only 6 weeks to go till ‘The Edge’, to allow for the 4 week cut-through marketing campaign that they mention in the video, all sellers would need to be contacted straight away to include their listing in ‘The Edge’ marketing campaign.

I can imagine that the agency will need to have all properties listed by 20th March, but due to the size of the promotion & the incredible exposure there’s a possibility that they could include a few extra listings within a few days after this cut-off date. But, that’s obviously up to them.

Here’s a few other suggestions…

YouTube: One of the first things I noticed is that the video could also be optimised a lot better on YouTube. The wording used in the description & tagging has no chance of being found on Google by someone searching for real estate on the Gold Coast & I’m not sure that having it uploaded under the Entertainment category is going to help either?

BlogBlogging: They should integrate a WordPress blog within their company website. This will not only help to market ‘The Edge’ but it will help with their SEO.

They should write a daily blog post about some of the build up towards ‘The Edge’ and ask all the staff to tweet or share each article with their followers on Twitter & their friends on Facebook.

When sharing the articles on these sites they could also ask people to click the like button when uploading onto Facebook and ask the followers to ‘Please RT’ their tweets on Twitter.

When posting daily updates on the blog it’s important to leave the comments section open on the articles because this may get people asking questions about how to be involved & could provide an additional lead generation strategy.

This could also provide an opportunity to set a deadline for the last day before properties will be allowed to be submitted & could create an extra sense of urgency for potential sellers and/or could encourage friends to tell friends to contact the agency so they don’t miss out on ‘The Edge’.

To protect the integrity of the event, Ray White Broadbeach-Mermaid Beach are the administrators of the blog so they have control to monitor comments too.

Facebook: I also noticed that Ray White Broadbeach-Mermaid Beach have a personal profile on Facebook. Whilst they currently have 67 friends, they should really have this as a Fan Page, because Facebook has a limit and once you get to 5,000 friends you have to change to a Fan Page.

Any company thinking about creating a presence on Facebook should start off with a Fan Page. They are better for business.

Celebrities, etc should also create a Fan Page. eg. One of my friends on facebook, Jack Canfield sent me an email the other day to ask me to join him at his fan page because he had reached his limit of friends.

Jack now has the task of getting all 5,000 of his friends that he has built up on his personal Facebook profile to go over & connect with him on his new Facebook Fan Page.

( Update: I found their company Facebook Fan Page – See Update at bottom of this article )

Twitter: With regards to Twitter I can’t seem to locate a company profile for them. At this point there appears to be no Twitter account linked to their site & no blog within their site.

Whilst ‘The Edge’ is an amazing concept, there are so many different things that Ray White Broadbeach – Mermaid Beach could do to make this the most incredible real estate event ever through Social Media.

(Update: I found their company Twitter account as well see Update at bottom of this article. I searched both facebook and Twitter for Ray White Broadbeach and Ray White Mermaid Beach. I finally found them under the Gold Coast Network.)

Print Media: Having seen the magnitude of the print media campaign from last years event, Ray White Broadbeach-Mermaid Beach should be advertising something like,

“For the daily inside scoop on ‘The Edge’ become a Fan on Facebook and/or follow us on Twitter” within their campaign.

This could help them to build a huge network of people connected to their company who live within their service.

It’s never too late: Even though ‘The Edge’ is only 6 weeks away, when you think about the real-time nature of Web 2.0, there is still a lot of time available for Ray White Broadbeach – Mermaid Beach to leverage the power of the internet & use this impressive Video Production from PropVid to generate the most amazing impression within their marketplace.

2 last things: A geo-targeted Pay Per Click campaign on Google could help overcome some SEO issues, plus a targeted Facebook Ads Campaign would help drive targeted traffic to their video campaign and/or their Facebook Fan Page.

The amount of ‘Free’ online PR that could be generated around ‘The Edge’ could be massive.

If Ray White Broadbeach – Mermaid Beach get this right, ‘The Edge’ could become so much bigger than they could have ever imagined.

And, if you tallied up every strategy that I’ve mentioned, they could make a huge difference to their whole campaign for around $500 – $1,000 plus time spent writing a daily update on their blog about ‘The Edge’.

PS: There’s a few more ideas I have about what they could do on realestate.com.au and other strategies, but at this point I just wanted to paint the picture of what is really possible, if a real estate agency embraces Social Media and uses the power of the internet the right way.

Please feel welcome to share your thoughts & ideas.

UPDATE: After writing this article I noticed that Ray White Broadbeach – Mermaid Beach do in fact have a Facebook Fan Page under ‘Gold Coast Network‘ and a Twitter account at Twitter.com/raywhitebroad with their username as ‘Gold Coast Network’. It’s great to see that they have established a fan page and a Twitter account.

At the time of posting this update, they have 97 fans on Facebook and 23 followers on Twitter, but unfortunately all the company seem to be posting is there sold listings & providing a link to the Open Homes that they have on each weekend.

Their Gold Coast Network Fan Page could become so much more engaging and simply because of its name, Gold Coast Network, it has the potential to become one of the biggest real estate fan pages on Facebook if they shared some other information about what’s happening on the Gold Coast as well.

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Greg Vincent

You Lost Me At ‘Hello’

by Greg Vincent, on 17th February, 2010 • 6 Comments

You Lost Me At ‘Hello’

This article is ‘Part 3 of How to Get More From RealEstate.com.au Without Paying Extra Money.’

In Part 1 of this series, I covered how to get the best coverage for your agency within the Find An Agent Section settings and in Part 2 I discussed an important internet marketing strategy where you can improve the number of visits you can get to your listings.

In that article I also covered 3 simple internet marketing concepts, the first of which was ‘The Image Catches Their Eye’ which leads me to…

You Lost Me At ‘Hello’

Have you ever seen that part in the movie Jerry Maguire where Renee Zellweger says to Tom Cruise “You had me at Hello?” If not, here’s a quick snippet from the movie.

Well, with this phrase in mind, I can not stress how important it is to grab a buyer or sellers attention over the web, especially on realestate.com.au.

Ultimately, you want to aim to ‘Have them at hello too’ which means that they will continue to keep reading about your listing.

The ‘Hello’ part is so important over the web, because with a woman you have somewhere between 2 – 4 seconds to grab their attention, whereas for a male, it’s 5 – 7 seconds, yet unbelievably there are still a number of agents who are committing the cardinal sin on realestate.com.au.

What’s the cardinal sin on realestate.com.au?

I find it astounding in today’s world of digital photography, that some agents are still uploading their listings onto realestate.com.au without any images of the property at all.

What’s more, realestate.com.au don’t allow listings to be uploaded to their site unless their is an image & some agents actually go out of their way to upload a generic image instead, just to get the listing up onto the realestate.com.au site.

Some agents must be in such a hurry to get the property uploaded onto the web on a Friday afternoon, before the receptionist goes home, that they upload the listing without photos, without considering the damaging consequences.

Maybe the owner is super keen to have the property uploaded before the weekend, but uploading any listing onto realestate.com.au without photos of the property is a huge mistake.

The image is such a big attention grabber and having no image could actually put the ideal buyer off.

Plus, lots of potential sellers subscribe to email alerts and if they see a property that is poorly marketed by an agent then they could easily be put off from listing with that agent.

It’s the biggest database in Australian real estate – Use it.

REA has the biggest real estate database within Australia & they have hundreds of thousands of people who have subscribed to receive email alerts when new listings come onto the market within their chosen criteria.

Realestate.com.au include the first email notification via their email alert service at no extra cost to the agent. It’s part of the subscription fees & is a very affective part of an agent’s marketing strategy for matching properties to suitable buyers.

Now, if an agent uploads a listing without the property photos & wants to access the REA’s database to re-send the property details out with photos now uploaded, they have to pay (normally hundreds of dollars) to send out one of REA’s e-Brochures.

Even though you could always pay to re-send the property out to REA’s database via the e-Brochure in an attempt to try to rectify the initial mistake, you’ll never get a second chance to create that great first impression.

No matter what the circumstances, an agent should ‘never’ upload a listing onto realestate.com.au without photos of the property.

Quick Tip: To get the greatest exposure for your listing as it is emailed out as an email alert to the REA database, make sure you set your price guides within the admin section as far apart as you feel that you comfortably can without misrepresenting the price.

This will allow you to broaden your marketing out to potential buyers in a lower price range who may end up deciding to increase their spending range and/or market to buyers in a higher price bracket that may consider reducing the amount they want to spend on a property.

But, make sure you reset the price range within the system within the first week after the first email alert has been sent, as by this time you’ll probably have direct feedback from buyers and you should have an even better indication of the properties real price point in the market.

Obviously, use your common sense, sending an $800,000 listing to buyers with $300,000 to spend isn’t going to win you any friends.

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Greg Vincent

Who Would Have Ever Dreamt It Possible?

by Greg Vincent, on 15th February, 2010 • 29 Comments

Who Would Have Ever Dreamt It Possible?

When Roger Bannister broke the 4 minute mile he set a whole new mindset for a world of possibilities and now Google has made yet another major announcement that could change the internet world as we know it.

Do you remember dial-up internet & how time consuming it was to sit there waiting for a website to appear on the computer screen or heaven forbid, trying to watch a video?

Well, if you ever had any doubts about the importance that video will play in the world of real estate marketing you may want to sit up and take notice of what Google are about to embark upon. Read the rest of this article »

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Greg Vincent

Will Your Agency Be A ‘Favourite Place’ On Google?

by Greg Vincent, on 10th February, 2010 • No Comments

Will Your Agency Be A ‘Favourite Place’ On Google?

Google has recently developed Favourite Places on Google, which incorporates the use of QR Code technology to help customers get information about businesses via their mobile phones and drive visitors across to the reviews on their site.

Whilst the use of QR Codes hasn’t really taken off as yet, they should start to become more and more popular now that Google has jumped on board.

With Google’s Favourite Places, the reviews that appear on Google about a real estate agency will also continue to grow in importance.

Google have said that “We have not yet made a decision about plans for this program beyond the U.S.” but they have already expanded the service into Vancouver, so it looks like it could end up coming to Australia some time soon.

Businesses don’t have to pay anything to become a part of Google’s Favourite Places, but they must have signed up for a free account with the Google Local Business Centre.

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Greg Vincent

10 Ways Real Estate Agents Could Use The Apple iPad

by Greg Vincent, on 4th February, 2010 • 20 Comments

10 Ways Real Estate Agents Could Use The Apple iPad

Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game Changer? Read the rest of this article »

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Greg Vincent

How To Get More From RealEstate.com.au Without Paying Extra Money – Part 2

by Greg Vincent, on 16th January, 2010 • No Comments

How To Get More From RealEstate.com.au Without Paying Extra Money – Part 2

Before uploading your listings onto realestate.com.au, it’s important to look at what you are trying to achieve within each part of the site. Plus, it’s important to look at realestate.com.au from an internet marketing perspective, rather than simply uploading your listings and hoping.

With this in mind, this article takes a look at how agents could improve their results from the perspective of an internet marketer and achieve the best click-thru rate that they possibly can from realestate.com.au.

In the first article on ‘How to Get More From RealEstate.com.au Without Paying Extra Money’ I discussed the Find An Agent Section of the site, in today’s session we’ll look at how to get the best results out of the Search Results Pages of realestate.com.au

The Search Results Pages are that part of the site where someone does a search for property within your area and all your listings plus your competitors’ listings appear all together under an area search, price range search or both.

For example, here’s the Search Results Pages for a search on the suburb Balmain.  http://www.realestate.com.au/cgi-bin/rsearch?id=balmain&a=qfp&cu=fn-rea&t=res

Within the Search Results Pages of the realestate.com.au site, 10 listings are displayed per page, (except for the first page where the ‘Guaranteed Top Spot’ listing appears, to make it 11 listings).

When looking at how to market your listings effectively within the Search Results Pages, it’s important to learn 3 simple internet marketing concepts.

1.    The Image Catches Their Eye
2.    The Heading Grabs Their Attention
3.    The Text Makes The Sale

Now there are a lot of agents who write ads that may look alright on paper, but these ads don’t actually convert very well once they are uploaded onto the web.

Plus, normally the same ad that is placed in print is also used online, which means that typically the same AIDA method of advertising ends up being adopted onto the web.

A = Attention
I = Interest
D = Desire
A = Action

Whilst the AIDA method still works online, to get the most out of your advertising on realestate.com.au it’s important to use AIDA twice within the same advertisement.

You see, with a typical AIDA style advertisement the call to action is left at the very end of the copy, which ends up appearing on the Property Details Page.

On realestate.com.au it’s absolutely critical to capture Attention, create Interest, develop Desire and include a call to Action within the very first part of the advertisement, because this is what the majority of people will see within the Search Results Pages.

Now you may be thinking that’s too hard or even impossible. I can assure you it’s not, because when you look at what the first call to action really is, you’ll discover that your job as a marketer within the Search Results Pages is simply to ‘Sell The Click’.

That’s right! Your listing within these Search Results Pages of realestate.com.au is racked up side by side with 9 other listings (or 10 other listings in the first page ) and your strategy at this point should be simply to ‘Sell The Click’ because once the browser has clicked open your listing, that’s where all the magic happens.

At this point the browser has not only opened the Property Details Page but at this point…

  • That’s when you get a visit registered against that listing
  • It’s where the client can find out your contact details
  • Where they can see how professionally you promote a property
  • View videos, virtual tours, floor plans & see more photos, etc
  • They can share the listing with their friends on Facebook
  • Send you an email enquiry or email the listing to a friend
  • Print out a brochure of your listing
  • See how many visits the listing has had
  • View a map, get local sales information & write a street review
  • Gateway to them finding out more about you & your company
  • And, if you use a strategy that I’ll be teaching in an upcoming article in this series, there’s a good chance that more people will end up clicking through to your company website as well.

But, none of this happens unless they click the red ‘View Property Details’ button in the Search Results Page & open up your listing.

Here’s How To ‘Sell The Click’

There are a number of ways that you can ‘Sell The Click’ from within the Search Results Pages.

Firstly, upload the best photo of the best part of the home as the main photo (or Hero Photo as some like to call it). The main photo should preferably be an interior photo or an enticing outdoor entertaining area photo.

By using internal images, you’ll stand a better chance of catching the browsers eye because people love looking inside other peoples places. Also, you’ll find that your listing will not only stand out from your competition, but browsers will also have a tendency to click open the listing to see what the front of the property looks like too.

Additionally, selecting the right main photo to use for your listings will also have an impact on the number of visits you generate from the new Gallery section within realestate.com.au.

In the new Gallery section 10 listings appear per page, displaying only an image, property address, price, icons for number of bed – bath – garage & a red “View Details” button.

Secondly, use a great headline, not the same old boring copy like ‘4 BR Home + Pool’ or ‘Don’t Miss This One’. Put some real thought into it.

Thirdly, remember what I said earlier, that “The Text Makes The Sale”. You’ve got approx. 300 characters to write some copy at the beginning of the advertisement that can help you to ‘Sell The Click’.

You’ll find that’s plenty of space to build Desire, Interest & include a call to Action.

Finally, you may not get this right the very first time & it may take some practice but that is the beauty of the internet, you can easily make changes as you go.

I hope this helps you to drive lots more traffic to your listings on realestate.com.au without costing you any extra money.

Back soon with the next instalment. Cheers. :)

PS: If you’re not great at writing short copy that converts well, try using Twitter where you only have 140 characters to ‘Sell The Click’ or seek out a professional copywriter for some help.

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Greg Vincent

Should Ray White Or RE/MAX Consider Having A Sex Change?

by Greg Vincent, on 15th January, 2010 • 3 Comments

Should Ray White Or RE/MAX Consider Having A Sex Change?

I believe that in 2010, there is a great opportunity that exists within the real estate market for a franchise group or some forward thinking agencies to capitalise on a huge segment of the market that is just sitting there waiting for the right company or group of agents to come along & grab it with both hands.

You only have to read a little bit of the research done by Tom Peters or
Marti Barletta, who co-authored the book Trends, to identify that there is a massive niche within the real estate industry that is currently be ignored by most of the major franchise groups.

Now, in no way am I suggesting that Ray White should become Raylene White or that RE/MAX should become RE/MAXINE, all I’m suggesting is that women have an enormous influence in the buying decisions within most households & over the past few years there’s been an enormous growth in companies marketing women’s only services.

And, a lot of it is to do with The Role of Gender in Source Credibility & the feeling that “both men and women perceived that they would have more credibility with persons of the same sex than with persons of the opposite sex”.

Many companies outside of real estate, that have moved to a ‘Women – Only’ based business model have found it to be an extremely lucrative niche & have enjoyed the rewards from embracing their targeted point of difference.

For example, there are hugely successful women-only companies like White Lady Funerals, plus women-only gymnasiums like Fernwood & Contours who all seem to have taken huge segments of their marketplace by storm by using their “Women-Only Business Model”.

Billicorp Property Services Takes On The Big Boys
Currently, within the Commercial/Industrial sector of the real estate industry, (normally a male dominated segment of the industry), there’s been an emerging women – only company called Billicorp Property Solutions, founded in 2003 by a dynamic young agent, Kirsten Marsh, who successfully entered the market & built a women-only team to take on some of the biggest firms within the real estate industry.

For a small team within a single agency structure, they appear to be doing extremely well, considering the tough market place they are in & the impact the GFC has had on that segment of the market.

In recent times, Billicorp has also expanded its service into the residential market place, which will be interesting to see how this transition works for them.

Now, because most women are intuitive, extremely good at networking, more likely to be trusted & are often very well organised, you’ll find that there are already many women working within real estate sales & property management amongst the franchise groups/networks who are currently using their skills to achieve huge success in real estate.

Plus, like a lot of experienced agents would understand, they tend to appreciate that during a listing presentation, if the woman of the house doesn’t like & trust you then chances are that you won’t get the listing, no matter how good you got along with the male partner.

Whilst I don’t profess to be an expert on branding a company & nor am I taking sides about male v’s female agents, I simply see that an opportunity exists & think maybe a ‘Women’s – Only” brand within an existing brand could be a way forward for one of the franchise groups who may want to tackle this huge, untapped niche in the market.

Interested to hear your thoughts?

3 Comments »

Greg Vincent

How To Get More From RealEstate.com.au Without Paying Extra Money

by Greg Vincent, on 16th December, 2009 • 6 Comments

How To Get More From RealEstate.com.au Without Paying Extra Money

If I was starting a real estate agency within Australia, one of the first online subscription based services I’d probably sign up for would be realestate.com.au simply because I know that I would need to be able to offer this service out to potential Sellers, Landlords, Buyers & Tenants to compete in the marketplace.

Maybe, some agents or suppliers may disagree & think that there would be something more important to sign up for, but in the early stages I’d put REA ahead of even creating my own website (a very close 2nd), simply because that’s where I believe the majority of client’s would want their property advertised & it’s also where I could generate the fastest exposure, enquiry & revenue stream online.

So with this in mind, I went out on a fact finding mission & visited the team at REA in their Sydney office to learn more about using their site better.

Let’s face it if you have to pay for a subscription to realestate.com.au, wouldn’t you want to know how to get the best bang for your buck out of their site? I know I would.

And that’s why I’ve decided to share a series of tips that I hope will help agents use their site more effectively, without having to pay them any extra money.

Here goes with Tip #1

Tip # 1 – Find Agent Search.

As part of setting up your realestate.com.au account, each agent gets an allocation of 10 suburbs where the agent’s details can appear within the Find Agent Search part of the realestate.com.au site.

This is where the agents appear in alphabetical order with your logo & agency name under each selected suburb.

This is an extremely important part of the realestate.com.au site, because if someone is considering selling or renting their property, then there is a high possibility that they will use the Find Agent part of the site to locate an agent.

And, as I often say during my seminars, “if a client can’t find you online then they won’t be able to do business with you.”

So, with this in mind, it’s important to make sure your company name appears in as many suburbs as you can in the Find Agent Search for your service area & also for the suburbs immediately surrounding your service area.

It appears that some agents may not be aware of this, but when setting up your account, from what realestate.com.au have told me you don’t have to include the suburb your agency is in within the suburbs you nominate.

Apparently, your agency immediately appears within the Find Agent Search section under your suburb anyway.

I don’t have a current realestate.com.au account to test this on, but I have it on good authority from the powers that be back at realestate.com.au HQ that this is correct.

Which means that if you’re not already doing this, you can now cover 11 suburbs (that’s one whole extra suburb) within the Find Agent Search & maximize your reach out to potential sellers, landlords, etc who may be searching for an agent within that extra suburb in your Service Area at no extra cost.

I hope you’ve found this first tip helpful. I’ll be back soon with Tip # 2.

Action Step # 1: Login to your admin section of realestate.com.au & check what suburbs you have allocated for your account & if you have included the suburb that your office is located in, remove it & insert an extra suburb. Once you’ve made the changes, make sure you check your work by typing in all 11 suburbs (including your office suburb) into the Find Agent Search section of the realestate.com.au site to see that your office appears within every suburb that you have identified as well as the suburb that your office exists in.

If my information from REA is correct, you should be able to have 11 suburbs covered instead of the standard 10 that many agents may currently have.

6 Comments »

Greg Vincent

Agents: Remove Old Systems That Are Driving Your Customers Crazy

by Greg Vincent, on 23rd November, 2009 • 16 Comments

Agents: Remove Old Systems That Are Driving Your Customers Crazy

We now live in such a fast paced world with customers expecting faster response times, more information & almost immediate accessibility to a real estate agent via mobile phone, email which all creates an expectation that agents are available to respond quickly to all enquiries at almost any time of the day.

Yet with all this accessibility, the most common complaint from real estate customers is that agents don’t contact them back.

And unfortunately, the way some agents approach their online marketing & enquiry response systems only helps to exacerbate the problem.

1. Providing limited information can hurt your reputation

Many agents still believe that it’s best to provide limited information about a property over the internet & only upload the minimum information they can.

Read the rest of this article »

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