A week or so ago I was invited to today’s launch of Comm Bank’s Property Guide iPhone App (application). When I got the invite, I was interested and sceptical all at the same time (how can a bank make an industry leading property App), but intrigue, and the promise of a good breakfast, got the [...]
Pete Richards
Contributor
Pete Richards is Head of Marketing for McGrath Estate Agents, and has been operating as a marketing specialist within the professional services sector since 1997, despite originally qualifying as a Mechanical Engineer. Pete joined McGrath in 2007, having previously held senior marketing roles within the recruitment and HR outsourcing sector, both in Australia and Europe.
Recent blog posts written by Pete Richards
The iPad Has Landed
So, the iPad has finally landed! And to refer back to the title of my post back in April, has it come crashing down to Earth like a huge white elephant, or elegantly applauded in as yet another Apple master stroke? Before I answer that I’ll come clean and admit that I got one on [...]
Apple iPad – Master Stroke or White Elephant?
Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]
Where will the buyers be in 2010?
The smart agent should always be looking to list stock that matches hot buyer activity. In 2009 this space was largely dominated by first time home buyers (given the well publicised FHOG), but what buyer groups are set to be hot in 2010? A recent survey from the Bureau of Statistics and RP Data confirmed [...]
Leverage your brand, don’t differentiate from it
What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the more people will be drawn to it and, ultimately, the more people will respond to it. In real estate terms this simply means that if you tamper with your branding and advertising, even a [...]
