Peter Farrell

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Peter successfully implements technology into the real estate industry helping agencies increase their web presence and online identity. He is a certified Google AdWords Professional providing Search Engine Optimisation, Search Engine Marketing and Google AdWords strategies to agencies across Australia. His offering extends to real estate web design in particular to the niche yet growing area of mobile phone real estate websites.

Recent blog posts written by Peter Farrell

Google Mobile Phone Search Statistics

Is real estate ready for Mobile Phone websites? If you are thinking of forking out 1000’s of dollars building a mobile phone website the following statistics may change your mind for now. The following are some statistics for a Google Mobile Phone search on accommodation. These statistics are gathered from January 1, 2010 until April [...]

Posted In Mobile

Tag and Optimise your Images Correctly

With the release of Google Real Estate in Australia and them pushing the emphasis back onto the agents website I though I would provide some timely tips to help optimise your website images. They say every little bit helps! Pictures clearly have an advantage over words. Agents deliver images to potential customers that may have [...]

Posted In Agent Websites, Photography

Google AdWords Quality Score

Real Estate Agents should pay close attention to the suggested methodologies Google urge web designers and advertisers to employ. Google invest heavily in their customers, who are the browsers on their search engine. It is their focus to enable the browser to navigate as quickly as possible to the information they are searching on. This [...]

Posted In Marketing, Search