Peter Fletcher

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Peter started his real estate career in Kalgoorlie in 1985. After moving to Perth in 1989 he bought into a business that became a successful organisation at the forefront of technology. In 2001 Peter graduated with a Master of Business Administration from Edith Cowan University then, in 2005, rode his bike from Kalgoorlie to Perth

Recent blog posts written by Peter Fletcher

How to use Foursquare to build a hyper-local brand

Foursquare is rocketing up the social media popularity chart. It’s hyper-local social networking that lets you share insider info on your favourite hangouts.  In their words: Foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics [...]

Posted In Social Networking

What would you do if you were Enzo Raimondo?

If you enjoy a high profile it’s inevitable that, at some point, someone’s going to want to take you down. Do a Google search on the name of any celebrity or public figure along with the word “sucks” or “stupid” and you’ll find some pretty disturbing stuff. In real estate circles Enzo Raimondo has a [...]

Posted In Marketing, Real Estate Agents

How REA buries agents in search results

Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search. Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real estate agent. She uses MyDesktop to upload [...]

Posted In Australia, Portals