After posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow up with this post on how you can turn your real estate podcasts into a broader marketing tool.

Real estate marketing should be simple. The best way to keep things simple is to squeeze as much juice as possible out of whatever simple techniques you use.

Before I get to the details of how to do that with podcasting, let me say that it will take some work. It is not complex, but nor is it a once-off quick fix. Instead, it’s a strategic solution for the real estate agent or principal who is looking to make solid improvements to their market position in the medium term. (more…)

Even though podcasts sometimes seem like yesterday’s news, new podcast user data shows that real estate agents should seriously consider offering these portable audio and video shows on their real estate websites.

In Australia, 40% of internet users download podcasts, up from 22% a year ago.

When I was looking for my last home, it seemed natural to me to subscribe to and download some relevant podcasts. On my commutes I would listen to them and learn.

Podcasts are ideal for tightly defined niches. Residential real estate is such a niche. Single family houses in Mosman is a more tightly focused niche.
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Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices - which I’m certain produce offspring at any given opportunity.

Real Estate Agents obtain business through a variety of ways. Buyers who become sellers, referrals and street smart prospecting are all a part of tapping into the consumer stream and most likely potential business has arrived from your marketing dollars. Given that the majority of (potential) consumers will view your website then it should be a priority to regularly update and manage it effectively to maximise the return to your overall marketing investment. (more…)

Well it seems the the 2007 BRW Rich list are now all going to hell (wherever that is) . Maybe ABC Learning’s Eddie Groves saw this coming and decided to dwindle his shares the good old fashioned way.

But what are the 7 deadly sins when publishing your vendors listings? Please note, I can update this at my discretion at any time in the future.
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In the new movie Jumper, the hero is an otherwise normal guy who just happens to be able to jump forward in time–at will. For the real estate industry, the future never arrives so quickly. Instead it comes in dribs and drabs, day by day.

Still, the future always arrives.

From Peter Williams’ entire presentation the other day, there is one line that I can still quote from memory.

He said that, because of the web, in the future, “Traditional agents will not be replaced by technology…they will be replaced by agents with technology.” (more…)