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YouTube or VidCall for your video content

By on January 15, 2011 in Australia, Digital Readers, IPTV, Mobile, Television, Video

A new video product in the US called VidCall has recently launched which is basically a TV and audio platform. Once you’ve set up an account you can load multiple videos and audio files to your channel. Browsers can view this content through the VidCall website or they can download an iPhone or Android application [...]

real estate video, real estate video marketing, realty tube, realtytube.com.au, vidcall, vidcall.com, Youtube real estate

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Creating New Media for new Mediums

By on June 30, 2010 in Design, Digital Readers, Media, Photography, Real Estate Agents, Video

HTML5 and the iPad will change the way we consume online media. But what’s it going to take to change how we create it? Over the past 18 months, suppliers have been on a pretty steep learning curve integrating HD video and still photography into one cost effective package. It is pointless, however, to replicate [...]

Apple, Cinematography, HD Video, HTML5, Retina

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Lock – up stage and moving into your online business – Stage 3

By on June 23, 2010 in Agent Websites, Business, Design, Digital Readers, Marketing, Media, Real Estate Agents, Technology

. For new subscribers to Business2 – here are the previous stages. Diagnosing your online position (warts and all) – Stage One Constructing your perfect online real estate media platform – Stage Two Without a doubt from my experiences real estate agents have little to no – understanding about what exactly defines an online business. [...]

Business 2, Digital Marketing, Digital Marketing - Strategies for Online Success, Godfrey Parkin, Google, Google Adwords, Search Engine Optimisation

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The iPad Has Landed

By on June 7, 2010 in Digital Readers, Media, Newspapers, Podcasting, What's New

So, the iPad has finally landed! And to refer back to the title of my post back in April, has it come crashing down to Earth like a huge white elephant, or elegantly applauded in as yet another Apple master stroke? Before I answer that I’ll come clean and admit that I got one on [...]

iPad, iPhone

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Apple iPad – Master Stroke or White Elephant?

By on April 7, 2010 in Digital Readers, Hardware, Media, Mobile, Newspapers, Podcasting, Technology, Television

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]

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Can The Apple iPad Save Real Estate Newspaper Advertising

By on February 9, 2010 in Digital Readers, Media, Newspapers, Soapbox

Newspapers are on the decline! A very fast decline. Readership and revenues are down and profits seem very hard to find anymore. Because of that decline agents appear to be dropping their support of print media a little bit more every year.

apple ipad, ebook, ereader, iPad, Media, new york times, newspaper, Print Media

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10 Ways Real Estate Agents Could Use The Apple iPad

By on February 4, 2010 in Agent Websites, Digital Readers, Marketing, Media, Mobile, Newspapers, Photography, Real Estate Agents, Video, What's New

Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game [...]

Apple, Future of Real Estate Marketing, iPad, Print Media

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The Future of the Newspaper – Part Two

By on November 22, 2009 in Digital Readers, Media, Newspapers

Whilst Rupert Murdoch may extol the brilliance of his newspapers journalism, however his history and facts really tell a different story. Over the past decade newspapers across the globe including Rupert’s have culled journalists from their payroll amid cost blowouts and shrinking readerships. It is not uncommon these days for one journalist to have 5 [...]

Rupert Murdoch

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Internet + Journalism will save newspapers?

By on June 13, 2009 in Digital Readers, Media, Newspapers

Much has been written about newspapers and their demise. We have all read stories of how newspapers are bleeding all over the world and in cases like the Los Angeles Times (and The Chicago Tribune) filing for bankruptcy in the United States, not to mention that our own traditionally profitable newspapers are slowly losing profits [...]

Apple, Fairfax, Kindle, News Ltd, Newspapers, Print, Rupert Murdoch

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Thinking about your ad spending?

By on May 14, 2007 in Digital Readers, Media, Newspapers, Podcasting, Radio, Research, Television

It seems advertising agencies are really in a spin as to where large companies should spend their money. For the most part advertising in Australian Media is really left to the big boys. But has anyone actually sat back and said, ‘hang on – if so many people are spending so much more time online [...]

Advertising

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