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Microsoft buys Skype for 8.5 Billion

Microsoft has purchased Skype for an incredible 8.5 billion (thats around $36 Australian Dollars) in a deal most believe is to alleviate the threat from Google’s limited but excellent Google Voice software. The company was last purchased for 2.7 billion, so this is not a bad return on the investment, although Skype still continues to [...]

google voice, Microsoft, Screenr, Skype

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3 Online Solutions for Agents to Watch Out For in 2011

Each and every year we see new online solutions or technology that enter our industry, many are raised and discussed here at length on this blog. There are 5 levels of adoption in most innovations and the challenge of many of these solutions is to break through the Innovator and Early Adopter levels and start [...]

mobile, mypropertyaddress.com.au, Realestate.com.au, thehomepage.com.au, Video

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YouTube or VidCall for your video content

A new video product in the US called VidCall has recently launched which is basically a TV and audio platform. Once you’ve set up an account you can load multiple videos and audio files to your channel. Browsers can view this content through the VidCall website or they can download an iPhone or Android application [...]

real estate video, real estate video marketing, realty tube, realtytube.com.au, vidcall, vidcall.com, Youtube real estate

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Realestate.com.au Announce Enhancements to Mobile Site

In their latest press release, Realestate.com.au have just announced some enhancements to their mobile site… Henry Ruiz, General Manager Consumer Marketing for realestate.com.au indicated the new mobile website features will allow obsessed property hunters to access important property information, at the touch of a button. “Given the heightened activity in the property market realestate.com.au’s enhanced [...]

Henry Ruiz, mobile, REA Group, Realestate.com.au, www.realestate.com.au

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CBA Combine Realestate.com.au Data into iPhone Augmented Reality Solution

CBA Combine Realestate.com.au Data into iPhone Augmented Reality Solution

Augmented Reality is when you combine a live view with a computer generated view in real time. The concept itself will not really be all the new to anybody because you have seen it in the movies and video games for years. The processing power of handsets has risen dramatically and 1ghz is the current sweet [...]

ar, augmented realit, cba, Commonwealth Bank, Realestate.com.au

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Google Mobile Phone Search Statistics

Is real estate ready for Mobile Phone websites? If you are thinking of forking out 1000’s of dollars building a mobile phone website the following statistics may change your mind for now. The following are some statistics for a Google Mobile Phone search on accommodation. These statistics are gathered from January 1, 2010 until April [...]

google mobile phone, mobile phone real estate, Mobile Phone Statistics, mobile real estate, phone search statistics

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Apple iPad – Master Stroke or White Elephant?

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]

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10 Ways Real Estate Agents Could Use The Apple iPad

Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game [...]

Apple, Future of Real Estate Marketing, iPad, Print Media

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Trend for 2010: “It’s Mobile, stoopid”

Gordon Gecko

Remember the iconic 1980s movie ‘Wall Street’ in which Michael Douglas walks along a beach watching the sun rise while talking into his mobile phone? The thing was about as big as his head (which was big), yet was the symbol of power, wealth, technology and cool. Looking back at it now, the device forces a [...]

applications, iPhone, mobile

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Mohbe – mobile phone real estate

Both Domain and REA have created mobile phone websites allowing users to search and view property through their mobile phone. However, I’m not aware of any agency websites which have been optimised so property seekers can view the agencies properties through a mobile device. This is all about to change due to a nifty web [...]

mobile real estate website, property listing website, real estate mobile phone

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Domain continues innovation through iPhone application

On the back of Domain recently announcing a partnership with 1Form, today they launched a very nifty iPhone application. I am lucky enough to own an iPhone so I eagerly downloaded the application and took it for a quick test drive. The initial look and feel of the application is a much needed improvement on [...]

Domain iphone application, iPhone, iphone for real estate, REA iphone, real estate mobile phone

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