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Fairfax buys in to “The Weekly Review”

By on December 24, 2011 in Marketing, Newspapers

Fairfax Media yesterday announced they have entered into an agreement to merge Fairfax Community Newspapers in Victoria with Metro Media Publishing (owner of the The Weekly Review). Under the agreement Fairfax will contribute assets along with 35 million, in return obtaining 50% interest and voting rights in MMP. The Weekly Review is a free weekly [...]

Antony Catalano, Fairfax Community Newspapers, Fairfax Media, Metro Media Publishing, The Melbourne Weekly, The Weekly Review

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A news property website launches in Australia – Property Observer

By on June 8, 2011 in Agent Websites, Australia, Business, Media, Newspapers, Real Estate Agents, Research, Social Networking

Not to be confused with another property portal website – this is actually a real estate industry news website and I must admit it is very impressive. Property Observer is headed up by well known property journalist Jonathan Chancellor who was previously at The Sydney Morning Herald for the last 25 years in the capacity [...]

Jonathan Chancellor, Property Observer, Sydney real estate, The Sydney Morning Herald

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The Creativity Vacuum – Why Newspapers, Twitter and Facebook have run out of ideas

By on May 9, 2011 in Facebook, Media, Newspapers, Social Networking, Twitter

No one can deny the success of Facebook and Twitter – the astronomical user base of these Internet giants speak for themselves. However one thing they both lack is creativity in their business models. Facebook currently has over 500,000,000 users, yes that’s 500 million! An almost unbelievable statistic, coupled with the fact that most users [...]

Facebook, SMH, The Age, Twitter

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Realestateguide.com.au Up For Sale

By on March 10, 2011 in Australia, Interviews, Newspapers, Portals, Software

Realestateguide is an Australian real estate portal who’s been operating under the radar for some time now. They appear to have found success in their SEO strategy and have in place a formula delivering a high number of property seeker leads to agents. To take this strategy to the next level and launch it nationally to all [...]

australian real estate portals, craig honeyman, real estate guide, real estate portal for sale, realestateguide, realestateguide.com.au

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State of the Social (SotS) Google, Yahoo, MySpace, Twitter and Groupons buyout idiocy

By on January 24, 2011 in Facebook, Linkedin, Media, MySpace, Newspapers, Social Networking, Television, Twitter

2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we will see the further entrenchment of niche Software as a Service (SaaS) companies and some of our past favourites go the way of the Dodo Twitter Twitter is a little on the nose to [...]

Google, Groupons, Linkedin, MySpace, Twitter, Wikileaks, Yahoo

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The iPad Has Landed

By on June 7, 2010 in Digital Readers, Media, Newspapers, Podcasting, What's New

So, the iPad has finally landed! And to refer back to the title of my post back in April, has it come crashing down to Earth like a huge white elephant, or elegantly applauded in as yet another Apple master stroke? Before I answer that I’ll come clean and admit that I got one on [...]

iPad, iPhone

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The Empire Strikes Back: The Print vs Internet Battle Heats Up!

By on April 15, 2010 in Australia, Media, Newspapers, Portals, Soapbox

Just as RealEstate.com.au complete the launch of a new web design News Limited are putting the final strokes on a strategy to strike back and one of the weapons of choice in the fight will be a video and website called “For What It’s Worth”. This tussle between the two giants for the real estate [...]

news limited, newspaper advertising, real estate portal, Realestate.com.au, star wars

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Apple iPad – Master Stroke or White Elephant?

By on April 7, 2010 in Digital Readers, Hardware, Media, Mobile, Newspapers, Podcasting, Technology, Television

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]

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Glossy Wars Zzzzzzzzzzzz

By on April 6, 2010 in Media, Newspapers

Following from Charlie’s great little article yesterday I want to turn your attention to the so called ‘glossy wars’ being run across Australia. Over the past few weeks I have been receiving emails about a ‘heated’ war between Antony Catalano (MMP Holdings) and Fairfax’s Real Estate Print Guides. You can read a great little article [...]

Antony Catalano, Charlie, Crikey, Fairfax, MMP Holdings

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The Billion Dollar Black Hole

By on April 5, 2010 in Marketing, Newspapers

Disclosure upfront – for over 10 years now I’ve been running a niche real estate portal and web development business. During that time, I’ve often pondered how much money was being collectively wasted on real estate print advertising. I believe that figure (in Australia alone) is now over $1 billion. According to IBIS World Research [...]

IBIS World Research, Macquarie Bank

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Can The Apple iPad Save Real Estate Newspaper Advertising

By on February 9, 2010 in Digital Readers, Media, Newspapers, Soapbox

Newspapers are on the decline! A very fast decline. Readership and revenues are down and profits seem very hard to find anymore. Because of that decline agents appear to be dropping their support of print media a little bit more every year.

apple ipad, ebook, ereader, iPad, Media, new york times, newspaper, Print Media

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10 Ways Real Estate Agents Could Use The Apple iPad

By on February 4, 2010 in Agent Websites, Digital Readers, Marketing, Media, Mobile, Newspapers, Photography, Real Estate Agents, Video, What's New

Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game [...]

Apple, Future of Real Estate Marketing, iPad, Print Media

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The Future of the Newspaper – Part Two

By on November 22, 2009 in Digital Readers, Media, Newspapers

Whilst Rupert Murdoch may extol the brilliance of his newspapers journalism, however his history and facts really tell a different story. Over the past decade newspapers across the globe including Rupert’s have culled journalists from their payroll amid cost blowouts and shrinking readerships. It is not uncommon these days for one journalist to have 5 [...]

Rupert Murdoch

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Commercial News vs Public News

By on October 20, 2009 in Media, Newspapers, Television

A war has erupted and it is being fought across the newspapers of the world and also in senate hearings. It is a war that the commercial newspapers, radio and television networks have a invested a lot of time in debating. But have they got a chance of changing the dynamic of the way we [...]

ABC, BBC, James Murdoch, Lateline, Mark Soctt, News Ltd, Newspapers, Rupert Murdoch

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