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The iPad Has Landed

By on June 7, 2010 in Digital Readers, Media, Newspapers, Podcasting, What's New

So, the iPad has finally landed! And to refer back to the title of my post back in April, has it come crashing down to Earth like a huge white elephant, or elegantly applauded in as yet another Apple master stroke? Before I answer that I’ll come clean and admit that I got one on [...]

iPad, iPhone

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Apple iPad – Master Stroke or White Elephant?

By on April 7, 2010 in Digital Readers, Hardware, Media, Mobile, Newspapers, Podcasting, Technology, Television

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]

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Ted Prize Winners 2009

By on April 22, 2009 in Podcasting, Radio, Soapbox, Technology, What's New

We all know how much I love the TED Talks, it is a regular feast of creativity and brilliance from some of the most amazingly gifted people on the planet. Every year, TED names three new recipients for the TED Prize. These are the winners’ acceptance talks, where they reveal their wish to change the [...]

Talks, Ted, Videos

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Expert Experts Experts

By on March 28, 2009 in Podcasting, Radio, Soapbox, Television

As I wandered around this great country on my Christmas break, I had the welcome opportunity to relax and catch up on some reading. So you might ask what did I read about after one of the most exhausting years since I began in the industry? Well I mixed my reading with some magazines and [...]

Barack Obama, Bill Clinton, George Bush, Glen McGrath, House, Insurance, Kevin Rudd

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An expert’s tips on real estate podcasting

By on May 23, 2008 in Marketing, Podcasting, Radio
An expert’s tips on real estate podcasting

I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network. But I thought some agents might still be intimidated by the idea of getting together their own real estate podcast. So, I asked journalist and podcaster Mark Jones to share some tips with Business2.com.au. Q. [...]

mark jones, podasts

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Turn your real estate podcasts into a more powerful marketing tool

By on April 30, 2008 in Agent Websites, Marketing, Podcasting, What's New
Turn your real estate podcasts into a more powerful marketing tool

After posting about why real estate podcasts can be a good idea on real estate agent websites, I want to follow up with this post on how you can turn your real estate podcasts into a broader marketing tool. Real estate marketing should be simple. The best way to keep things simple is to squeeze [...]

podcasts

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Thinking about your ad spending?

By on May 14, 2007 in Digital Readers, Media, Newspapers, Podcasting, Radio, Research, Television

It seems advertising agencies are really in a spin as to where large companies should spend their money. For the most part advertising in Australian Media is really left to the big boys. But has anyone actually sat back and said, ‘hang on – if so many people are spending so much more time online [...]

Advertising

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Media Ownership Laws

By on October 20, 2006 in IPTV, Media, Newspapers, Podcasting, Radio, Soapbox, Television

Has anyone noticed what has happened in the past few days in the wake of the changes to media ownership laws in Australia. Well unless you have been under a rock, here is a quick summary. The big end of town (PBL, News Ltd, Rural Press, Seven) are either planning to get bigger or are [...]

Monopolies

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Internet overtakes television in UK – new poll from Google claims!

By on March 13, 2006 in Media, Podcasting, Radio, Television

If Free to Air television did not have enough problems with Pay TV taking market share and advertising revenues away from them they are hit by a new survey from Google showing that British Internet users spend more time on the Internet than watching TV! The report showed British Internet users spend an average 164 [...]

Internet

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Are Franchises Finished?

By on July 17, 2005 in Newspapers, Podcasting, Radio, Soapbox, Television

Ok this is not going to win me too many friends but it has become clear to me that the value of being a part of a large franchise has waned considerably with the onset of the Internet.

Franchises

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Will it ever end?

By on October 15, 2004 in IPTV, Newspapers, Podcasting, Portals, Radio, Television

The Nationwide Real Estate Internet Portal Market will become overcrowded within 3 years and there is likely to be only one or two clear winners and that is Realestate.com.au (News Limited) and Domain.com.au (Fairfax), although I think it is very unlikely Fairfax will be around in its current form (or owners). Where there will be [...]

Century 21, Domain, Elders, Homehound, L.J. Hooker, Ray White, REA

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