Archive for the ‘Podcasting’ Category

Pete Richards

The iPad Has Landed

The iPad Has Landed

So, the iPad has finally landed!

And to refer back to the title of my post back in April, has it come crashing down to Earth like a huge white elephant, or elegantly applauded in as yet another Apple master stroke?

Before I answer that I’ll come clean and admit that I got one on the day they launched.

The Good

1- They are an extremely good presentation tool. Visually everything just comes to life on the screen. Keynote (Apple’s version of PowerPoint) can do some wonderful things and smart Australian companies will be working on some presentations for this tool and rolling them out to their sales force as I write this. If (like real estate agents) you’re presenting one-to-one, or one-to-two, there’s no better tool.

2 – The size “just works”. I was struggling to see where it would fit in the market if you already had a small laptop and an iPhone, but as soon as I saw one I instantly got it. The size is perfect. It’s not (as I feared) just a laptop without a keyboard. It’s small and slim enough to be a genuinely different product.

3 – As with all Apple products, it’s intuitive. It’s interesting that many of Apple’s products don’t even come with an instruction manual.

4 – It’s not all about fancy games and funky Apps. This thing has got some business grunt. Apps I downloaded on day one included; Pages, Numbers and Keynote (Apple’s version of Microsoft’s Word, XL and PowerPoint), as well as PDF Viewer, GoToMeeting and an App called DocsAnywhere, which enables you to sync the documents on your PC or MAC with your iPad, via iTunes.

5 – For the iPhone owners amongst you, some of the features you already know and love just work much better on the bigger version.

6 – It’s fast, particularly in WiFi mode, but it seems pretty slick in 3G as well.

7 – Battery life, the Achilles heel of the iPhone, thankfully the iPad doesn’t suffer the same problem.

The Bad

1 – You can only do one thing at a time and can’t jump around from one application (or program) to another like you can in Windows. If you want to quickly dive out of “something” to do “something else” for a few seconds, you can’t without closing the program you’re in.

2 – You have to get the WiFi/3G version. If you get the cheaper WiFi only version you’re wasting your money, as the device will not be anywhere near as mobile as you need it to be. Think iPod Touch (WiFi only) versus iPhone (WiFi/3G), there’s just no comparison.

3 – Touch screen keyboards are just not that great.

So, the verdict? For this industry I think they’re a great investment for an agent, assuming that you (or your business) is prepared to work hard to create the tools that will make the iPad really blossom.

A win for Apple I think.

Pete Richards

Apple iPad – Master Stroke or White Elephant?

Apple iPad – Master Stroke or White Elephant?

Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became reliant on my iPod. I took it everywhere and looked forward to a morning run so I could use it.

As you can imagine, the iPhone blew my mind, and continues to amaze me almost every day. I break into a cold sweat if I forget my iPhone. The iPod and BlackBerry are now gathering dust in the spare room, waiting until I get around to putting them on eBay.

I’m now seriously considering buying a MAC for home. Why? I have no idea. As a marketer I’ve just been sucked into the vortex, and I just want one. Every time I switch on my PC at home I’m secretly hoping that it’s broken so I can justify the new purchase to my fiancée (who I know secretly wants one as well).

So, to the eagerly awaited Australian launch of the iPad. Apple’s website is positioning this product as “A magical and revolutionary product at an unbelievable price.” I’m a little sceptical.

Really good marketers are masters at finding a gap in a market and creating a product or a service that exploits that gap and fills the void. Exceptional marketers take that one step further and develop a product or service to fill a void that doesn’t even exist, and then create the gap via clever marketing. Before you know it, nobody can understand how they lived without what you’ve invented.

However, in launching the iPad I wonder if Apple has just got a little carried away. As one of the most powerful brands on the planet are they forcing a product onto us that we just don’t need at all?
Apple is telling us that you can conveniently; surf the web, watch videos, download and use apps, flick through photos, manage your diary and emails. All of these things you can do on your MacBook and iPhone. I struggle to see why you would buy this product if you already have the iPhone, and particularly if you also own a MacBook (Apple speak for a laptop).

Will this product revolutionise the way that we consume information and, in turn, how we do business in the real estate sector?

Here are some ideas on how the product “could” be used:

1. Listing Presentations. Laptops can be a little intimidating in the lounge room, some agents suggest that they can create a barrier between the prospective vendor and the agent. Maybe a touch screen tablet will soften that a little.

2. Property Searches. Some of our offices have MACS in reception, enabling the public to drop in and browse our website. The novelty of using iPads could work well.

3. Capturing Information at Open Homes. With the right software (that plugs directly into you database) it would be pretty handy to record not just buyer details, but buyer feedback on an iPad during open homes.

I’m still a sceptic, but I’ll let you know when I’ve bought one (which will probably be early May by the way).

Peter Ricci

Ted Prize Winners 2009

Ted Prize Winners 2009

We all know how much I love the TED Talks, it is a regular feast of creativity and brilliance from some of the most amazingly gifted people on the planet. Every year, TED names three new recipients for the TED Prize. These are the winners’ acceptance talks, where they reveal their wish to change the world.

Jill Tarter: Why the search for alien intelligence matters (TED Prize winner!)
The SETI Institute’s Jill Tarter makes her TED Prize wish: to accelerate our search for cosmic company. Using a growing array of radio telescopes, she and her team listen for patterns that may be a sign of intelligence elsewhere in the universe.

Sylvia Earle: Here’s how to protect the blue heart of the planet (TED Prize winner!)
Legendary ocean researcher Sylvia Earle shares astonishing images of the ocean — and shocking stats about its rapid decline — as she makes her TED Prize wish: that we will join her in protecting the vital blue heart of the planet.

Gustavo Dudamel and the Teresa Carreño Youth Orchestra: A musical sensation from Venezuela.
The Teresa Carreño Youth Orchestra contains the best high school musicians from Venezuela’s life-changing music program, El Sistema. Led here by Gustavo Dudamel, they play Shostakovich’s Symphony No. 10, 2nd movement, and Arturo Márquez’ Danzón No. 2.

Jose Antonio Abreu: Help me bring music to kids worldwide (TED Prize winner!)

Jose Antonio Abreu is the charismatic founder of a youth orchestra system that has transformed thousands of kids’ lives in Venezuela. Here he shares his amazing story and unveils a TED Prize wish that could have a big impact in the US and beyond.

See Past Ted Talk Winners 2009/2008, 2007, 2006. 2005

Visit the Ted Website

All TED Talks

Yes: Certain text copied directly from TED website.

Sir Les Flatulence

Expert Experts Experts

Expert Experts Experts

As I wandered around this great country on my Christmas break, I had the welcome opportunity to relax and catch up on some reading. So you might ask what did I read about after one of the most exhausting years since I began in the industry? Well I mixed my reading with some magazines and a few books of experts telling me what to do with my money and life, where to invest that money and what to steer clear of in 2009! I assume these are the same experts who had no idea of the pending financial crisis and the loss of 10′s of millions of jobs across the developed world!

So it got me thinking, what is an expert? Well to me, an expert is someone who tells you something you should already know. There are no experts that can actually predict the future accurately.

After spending a few weeks in my Hawaiian shirt and cabana shorts I decided to put some pen to paper and fax this off to Peter to type out, with some instructions on how to actually copy word for word what I write – alongside some hints from Julie Bishop on how to do this.

Here is some advice from the old man for 2009

Sportspeople flogging property developments:

You can always tell when a person who has recently retired will do almost anything for money, especially when it is flogging off ‘amazing’ investment opportunities. Glenn McGrath – the best way to muddy your name after decades building it up is to get on board for some quick cash and flog real estate, yes, this maybe a great investment, but history has shown us that these developments can be dubious at best – after all just ask Craig McDermott how well this works out in the long term Glenn and stick to the charities and flogging caravans. 

Executive Salaries:

Well we thought these guys were gurus, turns out they just heard someone else made a killing on something so they just all followed the pied piper until it all came tumbling down. At least we no longer have to listen that old chestnut – that you need to spend money to get the ‘best talent’! So my hats off to the best of the best around the globe who have made middle income earners across the worlds bail out about 10 trillion of their debt. 

Everything I have: 

Every time I hear the heart wrenching story of a person or family sinking their last dollar into a financial services company or property development my heart bleeds – for about 5 seconds –  then I think, hang on why did you put EVERYTHING you had into it? You deserve to be burnt. The only things anyone should ever put all their money into is their principal place of residence and/or your business.

George Bush:

Most of you might be happy to see George Bush go – unless you are in the richest 1% of Americans, who will miss him dearly. NY Times reports that when Georgie Boy took over from ‘The Cuban’ Clinton – the richest 1% of America only took home 9% of the weekly American income and when Gorgeous George left office it was up to 23%!. Not only that, average US wages dropped by $2000USD per annum over the 8 years George was at the helm. Ouch! History does not look too kindly on those figures George, no matter how many memos you send to the press corps :)

Savings?

The recent Foxtel campaign is amusing! I am at a loss to understand how joining Foxtel saves me money? If they take $30 per month out of my already dwindling account, how does that save me money? That’s $30 less than what I would have if I didn’t join Foxtel. 

Insurance:

As bushfires raged across Australia, we now get set for some technicalities that allow insurance companies to deny payouts. I always wonder why insurance companies can worm their way out of payouts.

I have an idea, it is quite a simple one. I think insurance companies should have to list what you are not covered for, in relation to the type of insurance you have taken out. I bet you a monthly terrorism surcharge that would be a long list!

Mortgage Stress?

When I purchased my first home in the 60′s, I owned my television (His Masters Voice) and my radio, I only called family and friends when I needed something/to go somewhere and I paid cash for my car! In fact my only monthly debts were for my house, phone, wife and electricity bills. Today the majority of Australians make payments monthly on the house, car, televisions, stereos, mobile phones, phones, Internet, cosmetic surgery and of course Foxtel. See where I am heading with this?

My Pet Hate:

About the only time I ever curse is when a politician speaks these words “Australians are smart enough” followed by their opinion on some subject. I think we should have a big wet fish come across the screen and slap any politician who utters those words. 

President Obama

: Yes, I must admit, I kinda like the guy who speaks a little funny. One thing about him though, he is probably the best speaker I have ever come across. I remember the night he won the election and he gave one of the greatest speeches I have ever heard. Now, cast your mind back to Kevin Rudd on election night, I am a swinging voter and went to a little gathering at a local farm, most of the people there were supporters of Kevin Rudd, by the end of the speech they were booing and hissing, it was just so darn boring. I hope he reealises it is not only his words but his delivery. From now on Kevin, just give us the facts as you see them and shut up. Also Kevin, don’t get your speechwriters to use swear words as we know it is just not you and you end up spending all night saying rosaries instead of fixing the economy.

Finally…..

We have the worst wage to mortgage ratio in the western world, but we have bigger problems, it is just too easy to get credit. This is the root of all of our problems. Hopefully no more!

So I am now sitting here eating breakfast and spitting my muesli all over the television as I hear our Prime Minister speak. That Barack fella spoke and had the cats ears perking, the finches shrieking and my wife going all gaga, then Kevin comes speaks and everyone has lost the will to live.

Over and out!

Dave Platter

An expert’s tips on real estate podcasting

An expert’s tips on real estate podcasting

I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network.

But I thought some agents might still be intimidated by the idea of getting together their own real estate podcast. So, I asked journalist and podcaster Mark Jones to share some tips with Business2.com.au.

Q. Mark, you are the Australian Financial Review‘s former information technology editor, you host the Scoop podcast for MIS magazine and your company Filtered Media provides editorial, social media, speaking and consulting services.

Tell me, why should real estate agents podcast?

A. Well, first let me give you some kudos for this blog. I speak with many people in the communications & PR profession and few have made the leap into the blogosphere.

Podcasts are a powerful form of media because in the first instance they appeal to our desire to listen to audio content on our own terms. Radio is great, but podcasts are better because you have access to a literal universe of ideas on your mobile device when you’re on the bus, train, or working at your computer.

The amazing opportunity for real estate agents is that podcasts appeal directly to their core skills. In my view, real estate is only partly a sales function. You are in the people business – understanding their needs and finding solutions.

Agents are a source of valuable information on everything from market trends, to demographics and local news and politics.

If you want to build trust and be known as an expert in your field, hosting a podcast and inviting clients on your database to listen is a very easy and effective way to achieve that goal. If they keep listening to your show, you will always remain top of mind – and that’s the goal, right? Read the rest of this article »