During the recent UK general election (American friends of mine were amazed at how quickly it was over, English friends bemoaned how it dragged on for weeks), I read a Guardian blog post which berated parties of all hues (“tribes”). The writer loathed one tribe, but was saddened how his own tribe had left him, [...]
We all know how much I love the TED Talks, it is a regular feast of creativity and brilliance from some of the most amazingly gifted people on the planet. Every year, TED names three new recipients for the TED Prize. These are the winners’ acceptance talks, where they reveal their wish to change the [...]
As I wandered around this great country on my Christmas break, I had the welcome opportunity to relax and catch up on some reading. So you might ask what did I read about after one of the most exhausting years since I began in the industry? Well I mixed my reading with some magazines and [...]
I recently posted about how real estate agents can use podcasts to turn their entire town into a referral network. But I thought some agents might still be intimidated by the idea of getting together their own real estate podcast. So, I asked journalist and podcaster Mark Jones to share some tips with Business2.com.au. Q. [...]
Here is a handful of recent stories I thought you’d find of interest: Real estate is spelled S-E-X in China. Vodafone to sell the iPhone in Australia. But, Vodafone might not be the only one (and here). Suncorp and LJ Hooker launch real estate podcasts. How to cope when Google dumps you. First banks in [...]
Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices – which I’m [...]
Every year since 2004 I have been adding my own dumb and dumber awards. Usually is it a hard slog getting so many out the door, but why was 2007 different? Anyway sit back and have a giggle at some of the dumbest moments in real estate and technology for 2007. PBL & MICROSOFT 1. [...]
It seems advertising agencies are really in a spin as to where large companies should spend their money. For the most part advertising in Australian Media is really left to the big boys. But has anyone actually sat back and said, ‘hang on – if so many people are spending so much more time online [...]
My Home TV aired this morning for the first time at 10.00am in all major Australian Capitals except Hobart – which they may have forgotten is connected to Australia. The presentation was slick and the show had some interesting features. The Bad: Does commercial TV normally have this many advertisement breaks? Some claims such as [...]
Has anyone noticed what has happened in the past few days in the wake of the changes to media ownership laws in Australia. Well unless you have been under a rock, here is a quick summary. The big end of town (PBL, News Ltd, Rural Press, Seven) are either planning to get bigger or are [...]
If Free to Air television did not have enough problems with Pay TV taking market share and advertising revenues away from them they are hit by a new survey from Google showing that British Internet users spend more time on the Internet than watching TV! The report showed British Internet users spend an average 164 [...]
Ok this is not going to win me too many friends but it has become clear to me that the value of being a part of a large franchise has waned considerably with the onset of the Internet.
The Nationwide Real Estate Internet Portal Market will become overcrowded within 3 years and there is likely to be only one or two clear winners and that is Realestate.com.au (News Limited) and Domain.com.au (Fairfax), although I think it is very unlikely Fairfax will be around in its current form (or owners). Where there will be [...]
About: Radio Frequency Identification Tags (RFID) are miniscule tags that can be as small as a grain of sand – can store varying degrees of data on them and then transmit to reading devices. They have been called “Barcodes on Steroids”.
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Beating realestate.com.au, and other fantasies
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The True Impact of the Internet on Holiday Rental Property Management
Rent.com.au grows 300%
Why SOPA / PIPA matters to us all
Rent.com.au grows 300%
Why SOPA / PIPA matters to us all
The True Impact of the Internet on Holiday Rental Property Management
Thoughts on Realestate.com.au’s dominance
Beating realestate.com.au, and other fantasies
Stay Connected with Business2.com.au by following us on one of our social networking websites.
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