2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we will see the further entrenchment of niche Software as a Service (SaaS) companies and some of our past favourites go the way of the Dodo Twitter Twitter is a little on the nose to [...]
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YouTube or VidCall for your video content
A new video product in the US called VidCall has recently launched which is basically a TV and audio platform. Once you’ve set up an account you can load multiple videos and audio files to your channel. Browsers can view this content through the VidCall website or they can download an iPhone or Android application [...]
It’s Tribal, and it’s who we are
During the recent UK general election (American friends of mine were amazed at how quickly it was over, English friends bemoaned how it dragged on for weeks), I read a Guardian blog post which berated parties of all hues (“tribes”). The writer loathed one tribe, but was saddened how his own tribe had left him, [...]
Apple iPad – Master Stroke or White Elephant?
Firstly, I have to confess that I’m in love with the Apple brand. The iPod is one of the best consumer inventions in memory and, from a person that used to feel pretty cool in my teens using a yellow, waterproof Sony Walkman (yes, I pre-date the Sony “Disc”man) it’s amazing how quickly I became [...]
Property Management’s First TV Channel Launches
Property Management site apmasphere have just announced the launch of aTV, property management’s first ever video channel. “aTV is dedicated to making learning on the job easier and more enjoyable – at any stage of your career.” “aTV will provide the demonstration of key functions in the property management industry.” The premise with aTV has [...]
Commercial News vs Public News
A war has erupted and it is being fought across the newspapers of the world and also in senate hearings. It is a war that the commercial newspapers, radio and television networks have a invested a lot of time in debating. But have they got a chance of changing the dynamic of the way we [...]
The Untapped Power Of Leveraging Real Estate Videos
In a recent press release, RE/MAX boast 99.9% of the national share of voice in TV advertising in the US for the first quarter of the year, but RE/MAX & other real estate franchises should take a close look at how ineffective their marketing of these TV commercials has been over the internet. RE/MAX claims: [...]
Expert Experts Experts
As I wandered around this great country on my Christmas break, I had the welcome opportunity to relax and catch up on some reading. So you might ask what did I read about after one of the most exhausting years since I began in the industry? Well I mixed my reading with some magazines and [...]
5 things that will NOT happen in 2009
We all like to predict what will happen in 2009 but I think it is easier to predict what will not happen in 2009. 1. Housing Recovery Depending on who you want to believe determines what you will believe. There will likely be no recovery and you should be happy about this. Don’t listen to [...]
Interview with Simon Baker
On Thursday evening I had a phone hookup with Simon Baker, former Managing Director of Realestate.com.au. We spoke about a range of issues and I will place some excerpts from the interview here. Simon recently departed from Realestate.com.au in the typical pathetic fashion that large organisations feel necessary and from his blog My CEO Life [...]
Is Your Website a Pipeline or a Bottleneck For Your Marketing Investment?
Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices – which I’m [...]
Dumb and Dumber Awards 2007
Every year since 2004 I have been adding my own dumb and dumber awards. Usually is it a hard slog getting so many out the door, but why was 2007 different? Anyway sit back and have a giggle at some of the dumbest moments in real estate and technology for 2007. PBL & MICROSOFT 1. [...]
Thinking about your ad spending?
It seems advertising agencies are really in a spin as to where large companies should spend their money. For the most part advertising in Australian Media is really left to the big boys. But has anyone actually sat back and said, ‘hang on – if so many people are spending so much more time online [...]
Broadband – Why the Liberal Party must follow Labor
Now, I am getting in way over my head. I do not really care for either party in this debate, but I clearly side with Labor that the government must build the network and then allow equal access for any carrier that wants to get involved. Why? Having Telstra owning the network has been a [...]
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Beating realestate.com.au, and other fantasies
- Real Estate Group Blocks Syndication to National Property Portals
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated**
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Thoughts on Realestate.com.au’s dominance
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The True Impact of the Internet on Holiday Rental Property Management
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Rent.com.au grows 300%
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Why SOPA / PIPA matters to us all
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Realestate Commercial.com.au succeeds in fundraising
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Realestate Commercial.com.au succeeds in fundraising
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated**
- Real Estate Group Blocks Syndication to National Property Portals
-
Rent.com.au grows 300%
-
Why SOPA / PIPA matters to us all
-
The True Impact of the Internet on Holiday Rental Property Management
-
Thoughts on Realestate.com.au’s dominance
-
Beating realestate.com.au, and other fantasies
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