I have long been an advocate for real estate agents who take their own photography and virtual tours to educate themselves about the process. Finally there is an eBook that deals directly with real estate photography and tells it all in very easy to understand terms. The Author - Larry Lohrman is an real estate enthusiast who has his own weblog that I feel should be a must read. (more…)

Isn’t the world of blogging great. There are now so many sites out there that I read all of the time and get RSS feeds from. Some of the bloggers on business2.com.au here have introduced me to some new ones and this is much appreciated.

One I came across today was www.photographyforrealestate.net and this has some wonderful advice for real estate agents. Let’s be honest. I think the big let down for many agents is copy and photography and this site should help you better understand photography - a must read for all of your photography team.

I do know more and more agencies hire professi0onal photographers, but for those that do not - this is a great resource.

When it comes to images (photography) of property listings it is important to remember the age old saying “every picture tells a story”. Many agents today employ professional photographers and whether your agency sells or lease property it is important to understand photography will save you time and money.

A few years ago I was looking for a property to lease in the eastern suburbs of Sydney and one thing I came to realise was that so many agents were just too lazy to take appropriate photography if any at all.

I really wondered what their vendors were paying for. Many of the images I came across were not a very accurate portrayal of the property. People leasing properties are on the whole allot more picky than people buying a property.

So here are some rules all agents should follow.

(more…)

On your way to your next property photo shoot take the time to think about what you want to achieve for your vendor and for your agency.

Here are some things to consider.
(more…)

Many Agents manage a large portfolio of photography and Google have released their FREE photo organising software Picasa.
(more…)