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Real Estate Group Blocks Syndication to National Property Portals

By on January 30, 2012 in Portals

Could you cancel your realestate.com.au and domain.com.au subscriptions in 2012? You would be forgiven for thinking real estate is all online these days  it dominates the landscape that much and online the search engines are the first port of call for property related traffic.  Just after leaving Simon Baker confirmed that even realestate.com.au received massive [...]

Domain.com.au, portal, Realestate.com.au, subscription

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Rent.com.au grows 300%

By on January 30, 2012 in Australia, Marketing, Media

Rent.com.au is consolidating its position as Australia’s #1 rental property website, indicating in a December press release they have achieved 300% growth in the number of agency listings on their website since February 2011. They also indicate their portal has over 40,000 residential and holiday rentals now being listed by agencies across the country. In [...]

CEO Rent.com.au, Mark Woschnak, Rent.com.au

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The True Impact of the Internet on Holiday Rental Property Management

By on January 16, 2012 in Australia, Guest Columnist

“Every act of creation is the first act of destruction “ – Pablo Picasso As the balance of control and profits in the short-term holiday rental market continues to change for the players in this market: the owners, property managers, internet marketing channels and the clients, the response we make as property managers to the [...]

GENKAN, Glenn Smith, holiday portals, Holiday Rental Property, Holiday Rental Property Management, HomeAway, REINSW conference, Rentahome, Takeabreak, www.realholidays.com.au

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Beating realestate.com.au, and other fantasies

By on January 11, 2012 in Australia, Portals

I’m talking to you. Yes, you. The person who thinks you will start an Australian real estate portal that will shoot right past domain, dethrone realestate.com.au and become the new number one. Or, maybe you’re an agent who for some reason (perhaps because you have to send them a check every month?) doesn’t like realestate.com.au [...]

Domain, Fairfax, Google Real Estate, News Ltd, Newspapers, REA Group, Realestate.com.au, Simon Baker

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Is Domain threatening Competition within the real estate industry?

By on January 7, 2012 in Australia, Portals

Changes to you Domain advertising rates: On December 15th. 2012 a Domain National Sales Manager wrote to PropertyNow (and presumably to some other companies) The email communication sent to PropertyNow is shown below. The essential elements of  Domain’s email to PropertyNow, is that Domain intend a price increase (after approximately 6 years at the current rate) [...]

Domain, Domain.com.au, PropertyNow, propertynow.com.au

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Is the Business Portal Industry Consolidating?

By on December 21, 2011 in Australia, Business, Portals

Further to discussions about Seek Commercial making their way into the business for sale field, i thought it was time to write about a few observations I’ve made in the last 18 months as a budding internet marketer and entrepreneur. Whilst there are major competitors in each field in the business portal industry we are [...]

AIBB, business-trader, Listabusiness, Realbusinesses.com.au, Realbusinesses.com.au for sale, SEEK Commercial

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New China Real Estate Portal

By on December 16, 2011 in International, Marketing, Portals, Real Estate Agents

Listen. I’m not really sure how to say this. There’s something I think you need to know, but it involves a marketing client of mine — and I don’t want to seem like I am just spruiking my clients. So, if you don’t want to hear about a new portal that helps Australian agents and developers reach [...]

Australia, china real estate

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Another successful niche portal – Farmbuy.com

By on December 16, 2011 in Australia, Marketing, Portals

I firmly believe that niche real estate portals can be successful and fill a gap which the major players Domain.com.au and Realestate.com.au don’t cater for. There is no better example than Farmbuy.com which targets a niche very relevant in Australia…rural properties. Farmbuy.com launched in October 2009, it has grown from approx 4,000 unique browsers in [...]

Farmbuy, Farmbuy.com, niche portal, Philip Sondhu, rural portal, rural real estate, www.farmbuy.com

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Minor updates to Realestate.com.au

By on December 9, 2011 in Australia, Portals

I believe this afternoon around 5.00pm Realestate.com.au deployed some minor updates to their portal. It did not run smoothly though as ads across the site, homepage news, info and other widgets including “what the locals think” all could not be connected. And at one stage the portal went down for a few minutes and was [...]

Realestate.com.au, updates to Realestate.com.au

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A new way to count traffic, but No. 1 still means No. 1

By on December 7, 2011 in Australia, Portals

If realestate.com.au were to report having more than 6,500 users per month, and then started reporting that –actually– they only had about 2,700 users, you might think they had been lying the first time around. Well, realestate.com.au is in just that position right now. But, they weren’t lying. The old, larger number refers to “unique browsers”, [...]

Analytics

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New look Realestateview.com.au

By on December 5, 2011 in Australia, Marketing, Portals

Late last month Realestateview undertook a small makeover to the residential section of their portal. What they’ve done is enhanced the usability of the site, provided extra content, improved the styling and overall, offer site browsers a better experience. The key homepage improvements include: Search – is now the main priority on the homepage allowing [...]

Realestateview, realestateview.com.au

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Upgrade your property on Realestate.com.au

By on November 21, 2011 in Australia, Marketing, Portals

Following on from the upgrade your listing feature launched by Thehomepage a few months ago, Realestate.com.au have added a similar feature to their listings. If you view any property on Realestate.com.au and click on the Show Page Visits link above the property images you will notice a lightbox popup, highlighting the Listing Performance for the property [...]

property vendors, Realestate.com.au, Thehoempage, Upgrade your property

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Onthehouse implements GUESSTIMATES

By on November 7, 2011 in Australia, Marketing, Media, Portals

For the first time in Australia, onthehouse.com.au has just released their automated valuation estimate solution on almost every property within Australia called ‘Guesstimates’. ‘Guesstimates’ are calculated using the Residex valuation technology, and are provided to consumers for free, along with other detailed and analytic information about properties in Australia. CEO and Managing Director, Michael Fredericks [...]

GUESSTIMATES, Michael Fredericks, Onthehouse, Onthehouse.com.au

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The ACT Portal Market

By on November 1, 2011 in Australia, Marketing, Portals

The ACT Portal market is a little different to others across Australia in that neither Domain nor Realestate.com.au hold the number 1 portal spot. This claim is owned by Allhomes.com.au an independent ACT based company. What Allhomes have managed to do is cement the Allhomes brand into the minds of real estate agents and property [...]

ACT Portal Market, Allhomes, Allhomes.com.au, canberra real estate portals, GetRealty, GetRealty.com.au, Homes247, Vince Chialo

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