Archive | New Zealand RSS feed for this section

Fairfax to sell part of Trade Me

By on August 29, 2011 in New Zealand, Portals

On Friday Fairfax announced plans to sell via an Initial Public Offering (on the NZX) between 30 to 35% of Trade Me – New Zealands largest online auctions and classifieds business. Fairfax is yet to indicate the proposed time for the float but said the funds are to be used to repay debt and increase [...]

Fairfax, Trade Me, Trade Me IPO, TradeMe, www.trademe.co.nz/

Read full story • Comments { 5 }

Why Google will win the war – it is not even fighting!

By on August 17, 2010 in Australia, International, Marketing, New Zealand, Portals, Real Estate Agents, Search, Soapbox, Technology, United Kingdom, United States

Google will overcome the teething problems with its real estate proposition and disrupt the business models of property portals across the world. Every single property portal in the world is wary of the Google Real Estate presence over the past few years and every single portal is scared of the effect Google will have on [...]

Google, MLS, Zooproperty.com

Read full story • Comments { 27 }

Google Real Estate will force the portals to embrace, open and innovate or die!

By on February 17, 2010 in Agent Websites, Australia, International, New Zealand, Portals, Real Estate Agents, Technology, United Kingdom, United States

Slowly but surely Google Real Estate is making inroads into the Australian real estate market with the recent signing of LJ Hooker on top of most of the major players in real estate in Australia. It will take longer for all of the smaller independent agents to come onboard, however it is clear that this [...]

API, API's, Domain.com.au, Fairfax, Google, Google Real Estate, REA, Realestate.com.au

Read full story • Comments { 58 }

You Lost Me At ‘Hello’

By on February 17, 2010 in Australia, Marketing, New Zealand, Portals, Soapbox

This article is ‘Part 3 of How to Get More From RealEstate.com.au Without Paying Extra Money.’ In Part 1 of this series, I covered how to get the best coverage for your agency within the Find An Agent Section settings and in Part 2 I discussed an important internet marketing strategy where you can improve [...]

REA Group, Realestate.com.au

Read full story • Comments { 6 }

Google to buy up real estate sites!

By on January 21, 2010 in Australia, International, New Zealand, Portals, Search, Technology, United Kingdom, United States

When Google ventured into real estate listings many of us thought it would signal the end of annual fee increases being charged by the likes of realestate.com.au and domain.com.au. I mentioned how it will eventually force these organisations to change their business models and build simpler, smarter platforms and I still do! Despite making it [...]

Android, Domain, Google, REA, Roost, Trulia

Read full story • Comments { 27 }

How To Get More From RealEstate.com.au Without Paying Extra Money – Part 2

By on January 16, 2010 in Australia, Marketing, New Zealand, Portals

Before uploading your listings onto realestate.com.au, it’s important to look at what you are trying to achieve within each part of the site. Plus, it’s important to look at realestate.com.au from an internet marketing perspective, rather than simply uploading your listings and hoping. With this in mind, this article takes a look at how agents [...]

Facebook, Internet Marketing, REA, Realestate.com.au

Read full story • Comments { 1 }