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Are you really investing in your real estate website?

By on September 7, 2011 in Agent Websites, Design, Real Estate Agents, Software

Unbeknown to most real estate principals when they contract a web development company to build them a new website, they are not actually purchasing a website but rather locking themselves into a lease agreement for a site. Almost in all cases, the IP for the site (technology, code and even web design) belongs to the [...]

cakephp cms, content management system, Content Management System real estate, drupal real estate cms, joomla real estate cms, Open Source CMS, real estate CMS, woo themes, wordpress cms, wordpress real estate cms

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Unsolicited Mail – Dead on Arrival

By on February 10, 2011 in Design, Legal, Marketing, Real Estate Agents, Soapbox

For a few years now I have been writing about unsolicited marketing materials landing in your traditional mailbox and how the tides of environmental change will eventually outlaw this practice. Casting my mind back to 2004, I remember arriving in Sydney and actually being quite shocked at how much of this junk was floated around [...]

James Packer, Nine, Yellow Pages

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Why blogging can set you apart!

By on November 4, 2010 in Agent Websites, Design, Real Estate Agents, Soapbox

No matter whether you are a real estate agency or an individual agent, blogging has become a big differentiator between many offices (and eager staff) these days and in the coming years agents that demonstrate a deep understand of their market and may well set themselves apart, this is because vendors turn to agents that [...]

Drupal, Expression Engine, Joomla, Movable Type, Text Pattern, WordPress

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Creating New Media for new Mediums

By on June 30, 2010 in Design, Digital Readers, Media, Photography, Real Estate Agents, Video

HTML5 and the iPad will change the way we consume online media. But what’s it going to take to change how we create it? Over the past 18 months, suppliers have been on a pretty steep learning curve integrating HD video and still photography into one cost effective package. It is pointless, however, to replicate [...]

Apple, Cinematography, HD Video, HTML5, Retina

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Lock – up stage and moving into your online business – Stage 3

By on June 23, 2010 in Agent Websites, Business, Design, Digital Readers, Marketing, Media, Real Estate Agents, Technology

. For new subscribers to Business2 – here are the previous stages. Diagnosing your online position (warts and all) – Stage One Constructing your perfect online real estate media platform – Stage Two Without a doubt from my experiences real estate agents have little to no – understanding about what exactly defines an online business. [...]

Business 2, Digital Marketing, Digital Marketing - Strategies for Online Success, Godfrey Parkin, Google, Google Adwords, Search Engine Optimisation

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Constructing your perfect online real estate media platform

By on March 24, 2010 in Agent Websites, Business, Design, Marketing, Media, Portals, Real Estate Agents, Social Networking, Technology

Stage Two – (for those who missed Stage One) . A common theme within the real estate industry is when an agent speaks with a vendor who just completed a new home where they always say “we would do many things different with our next home” – the same too applies with agent websites. Agents [...]

Agentpoint, Google, Microsoft, Word Press

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Leverage your brand, don’t differentiate from it

By on November 26, 2009 in Design, Marketing

What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the more people will be drawn to it and, ultimately, the more people will respond to it. In real estate terms this simply means that if you tamper with your branding and advertising, even a [...]

brand, Marketing

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Testing the HTML Post

By on March 28, 2009 in Agent Websites, Design
Testing the HTML Post

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed sit amet felis sed neque placerat posuere. Mauris sit amet neque. Nam vitae quam. Pellentesque scelerisque, tellus ut viverra porttitor, massa metus mattis sapien, non malesuada purus metus et massa. Suspendisse malesuada arcu ac mi. Fusce lectus massa, fermentum et, bibendum sit amet, eleifend et, risus. [...]

test

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Is Your Website a Pipeline or a Bottleneck For Your Marketing Investment?

By on April 3, 2008 in Agent Websites, Design, Marketing, Radio, Television

Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices – which I’m [...]

Design, Development, nielson, web

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Do it with style.

By on November 25, 2004 in Design
Do it with style.

When I think of Apple Computers, I think of really pretty toys for people who insist on being different. For years it was the print publishing industry that worshipped Steve Jobs and anything his company Apple released. Die hard Apple fans have always had a bit of a chip on their shoulders. But Apple does [...]

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Getting Images Right In Photoshop

By on November 24, 2004 in Design

One of the most important aspects of Internet advertising is taking quality photography of properties. After you have taken a great photos, it is then your job to prepare these images for the web. This is a simple process and there are many good packages available today. However I believe the best of these is [...]

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