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Towards the Holy Grail of HDR 3D Video

By on March 17, 2011 in Photography, Real Estate Agents, Video

The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in its one area of weakness. That of Dynamic range. The technology isn’t available to ‘commercialize’ for property just yet – the operative term being ‘yet’. What we’re talking about here is HDR. It stands for High Dynamic Range – the ability to grade [...]

3D-HDR, Canon, HD Video, HDR

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Creating New Media for new Mediums

By on June 30, 2010 in Design, Digital Readers, Media, Photography, Real Estate Agents, Video

HTML5 and the iPad will change the way we consume online media. But what’s it going to take to change how we create it? Over the past 18 months, suppliers have been on a pretty steep learning curve integrating HD video and still photography into one cost effective package. It is pointless, however, to replicate [...]

Apple, Cinematography, HD Video, HTML5, Retina

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10 Ways Real Estate Agents Could Use The Apple iPad

By on February 4, 2010 in Agent Websites, Digital Readers, Marketing, Media, Mobile, Newspapers, Photography, Real Estate Agents, Video, What's New

Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game [...]

Apple, Future of Real Estate Marketing, iPad, Print Media

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The Team Member Photo

By on December 4, 2009 in Photography, Real Estate Agents

One of the most neglected aspects of a property listing is the team member photo. I do not know how many times i just look at a photo and think to myself ‘this guy looks like a creep’. If they are not holed up against a wall with a shadow with an off centred tie [...]

agents, mcgrath, Phootshop, Photos, Picasa

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Real Estate Photos Being Altered But By Domain Not Open2View

By on October 8, 2009 in Australia, Photography, Portals, Soapbox

On a slow news day late last month an eagle eye reporter of the Dominion Post newspaper in New Zealand reported on the shocking crime of turning the sky blue! The local Open2View real estate photographer had the temerity to use the same cloud formation on different photos and the Dominion Post caught them in [...]

Domain, Domain.com.au, MyHome, open2view

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Tag and Optimise your Images Correctly

By on August 1, 2009 in Agent Websites, Photography

With the release of Google Real Estate in Australia and them pushing the emphasis back onto the agents website I though I would provide some timely tips to help optimise your website images. They say every little bit helps! Pictures clearly have an advantage over words. Agents deliver images to potential customers that may have [...]

image names, mobile phone website, real estate images, tag images

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Photography in Real Estate eBook Available for $15 USD

By on October 14, 2007 in Photography

I have long been an advocate for real estate agents who take their own photography and virtual tours to educate themselves about the process. Finally there is an eBook that deals directly with real estate photography and tells it all in very easy to understand terms. The Author – Larry Lohrman is an real estate [...]

Photography

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Photography for Real Estate

By on September 1, 2007 in Photography

Isn’t the world of blogging great. There are now so many sites out there that I read all of the time and get RSS feeds from. Some of the bloggers on business2.com.au here have introduced me to some new ones and this is much appreciated. One I came across today was www.photographyforrealestate.net and this has [...]

Photography

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Image Rules!

By on March 13, 2006 in Photography

When it comes to images (photography) of property listings it is important to remember the age old saying “every picture tells a story”. Many agents today employ professional photographers and whether your agency sells or lease property it is important to understand photography will save you time and money. A few years ago I was [...]

Photography

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The Photo Shoot

By on February 19, 2005 in Photography
The Photo Shoot

On your way to your next property photo shoot take the time to think about what you want to achieve for your vendor and for your agency. Here are some things to consider.

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FREE Photo Organising Software from Google

By on January 19, 2005 in Photography

Many Agents manage a large portfolio of photography and Google have released their FREE photo organising software Picasa.

Google Picasa

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