Microsoft has purchased Skype for an incredible 8.5 billion (thats around $36 Australian Dollars) in a deal most believe is to alleviate the threat from Google’s limited but excellent Google Voice software. The company was last purchased for 2.7 billion, so this is not a bad return on the investment, although Skype still continues to [...]
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Time to KILL OFF real estate cliches?
When dealing with a medium as relatively new to real estate as ‘video’, its application demands a big re-think around dialogue. Voice-Overs. And presentation to camera. You see. Viewers ‘can see’ it is a kitchen. There’s no point in pointing it out to them. “As you can see, I’m in the kitchen.” Yup. We kind’a [...]
WordPress – A CMS in Action
We use WordPress not only for publishing on this site, but also for the majority of our clients websites. Today I am going to show you just how easy it is to manage your websites with WordPress. WordPress has been a blogging platform since around 2005, since 2007 it has become more of a Content [...]
Towards the Holy Grail of HDR 3D Video
The later part of 2011 could see ‘real estate video’ surpass ‘real estate photography’ in its one area of weakness. That of Dynamic range. The technology isn’t available to ‘commercialize’ for property just yet – the operative term being ‘yet’. What we’re talking about here is HDR. It stands for High Dynamic Range – the ability to grade [...]
Does Sex Sell Real Estate?
I don’t really want to give this video any more exposure than it has already had, but it’s polarised the industry and created a huge amount of debate on numerous other forums (especially on Facebook). The question has been posed does sex sell real estate but rather I would prefer to ask the question “Would [...]
YouTube or VidCall for your video content
A new video product in the US called VidCall has recently launched which is basically a TV and audio platform. Once you’ve set up an account you can load multiple videos and audio files to your channel. Browsers can view this content through the VidCall website or they can download an iPhone or Android application [...]
Crowd Accelerated Innovation
In the last few years, we’ve seen an explosion in online video. The world now watches 80 million hours of YouTube a day. Cisco estimates within 4 years, over 90% of data on the web will be video. In the January edition for WIRED Magazine, Chris Anderson, Head of TED – the global conference on [...]
The Race to the Bottom
I was going to call this post ‘Do Quality Marketing Materials Really make a difference?’ It is a question worth discussing. In the US marketplace, there is no such thing as VPA (Vendor Paid Advertising). The sales commissions for Agents are higher (around 4 – 4.6%) and from that, they have to finance all their [...]
Creating New Media for new Mediums
HTML5 and the iPad will change the way we consume online media. But what’s it going to take to change how we create it? Over the past 18 months, suppliers have been on a pretty steep learning curve integrating HD video and still photography into one cost effective package. It is pointless, however, to replicate [...]
Former Miss Australia & TV Stars Are Playing A Role In Real Estate
A couple of weeks ago I met with former Miss Australia, Caroline Pemberton and spoke at length with her about the new role she is playing within the real estate industry. Caroline, who is a TV Presenter, Speaker, Model has recently been doing real estate video presentations for high-end properties within the Sydney market. Previously [...]
Who Would Have Ever Dreamt It Possible?
When Roger Bannister broke the 4 minute mile he set a whole new mindset for a world of possibilities and now Google has made yet another major announcement that could change the internet world as we know it. Do you remember dial-up internet & how time consuming it was to sit there waiting for a [...]
10 Ways Real Estate Agents Could Use The Apple iPad
Will the recent launch of the Apple iPad mean the end of the Listing Presentation Folder or FlipChart style presentation? Will we see agents showing off their listings via the iPad? Or perhaps they’ll be using it to watch real estate training sessions or live streamed sales meetings? Either way, could it be a Game [...]
GOLD COAST FOR SALE. On Network Ten
http://www.goldcoastforsale.tv Or. The questions, and issues surrounding aggregating ‘content’ and giving new relevance to old media. A lot us talk about doing stuff. And certainly there’s a 101 great ideas for shows of all types and sizes on property. I’ve had about a dozen myself. But there’s a country mile between the talking and the [...]
Ban adjectives in property films
When one of the country’s best news directors, Peter Meakin, (http://en.wikipedia.org/wiki/Peter_Meakin) crossed from what was then the No 1 News Network of Nine (Kerry Packer – God Bless his soul) to Seven, one of the first things he did (I heard) was ban adjectives from all news and current affairs reports. Peter’s direction was subsequently [...]
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Realestate Commercial.com.au succeeds in fundraising
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Rent.com.au grows 300%
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Why SOPA / PIPA matters to us all
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The True Impact of the Internet on Holiday Rental Property Management
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Thoughts on Realestate.com.au’s dominance
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Beating realestate.com.au, and other fantasies
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