**This article has been updated at the bottom with a response from Brian White of the Ray White Group.** An ex Gold Coast real estate agent and current property developer, Rod Lambert has been broadcasting an interesting email to agents throughout the country today. If you have not got it in your inbox yet, chances [...]
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Why SOPA / PIPA matters to us all
Ever since the age of the cassette tape the media industries across the globe have been “lobbying” and “contributing” to our politics in a way many of us do not even understand. We pretty much live in a world now where where just about all levels of government are enabled not by the people, but [...]
Thoughts on Realestate.com.au’s dominance
As a follow up to Dave Platters excellent, well articulated post on why anyone “is dreaming” that they can beat real estate.com.au, it made me revisit an idea I had a few years back. I think for the most part Dave is correct, however there is something that needs to be done about property content [...]
REIA not alone in running out of ideas
Domain.com.au’s recent blog entry highlighted a trend amongst an industry and governments that have run out of ideas on how to make housing more affordable. REIA thinking goes that allowing first home buyers to dip into their super savings to purchase their first home will allow them to purchase their first home and relive some [...]
Merry Christmas
Merry Christmas and Happy Holidays to all our readers, contributors and people who have never heard of us before. If you are lucky enough to spend this time with your family and friends then all the better. From both Ryan O’Grady and myself I wish you all a Merry Christmas and Happy Holidays and we [...]
SOBOX + PropertyAd Guru have closed their doors
After less than 18 months SOBOX.com.au has recently closed its doors. At its launch SOBOX (Short for Social Media in a Box) a wholly owned subsidiary of Classified Ad Ventures Pty Ltd promoted the importance of agents having a deeper involvement with social media websites such as Facebook and Twitter. Property Ad Guru has also [...]
Steve Jobs Departs Apple
Today, Steve Jobs has announced he is leaving Apple after probably the most successful stint as CEO in recent corporate history. He has overseen the iPod, iPhone, iMac and iPad and many other products that have revolutionized the computer, mobile and entertainment industries. You might ask what has this got to do with real estate? [...]
Facebook, Twitter and Blogging, do’s and don’ts for the real estate agent!
Over the past year or so we have seen the rise of Real Estate Agents using Facebook to promote their business or personal profile. The best of you continually add informative and fun content to your page and have seen a steady rise in fans. But there is a disturbing trend to this and this [...]
Lucky you’re with AAMI
Unless you have been hiding under a rock of late you will no doubt have heard that AAMI are closing all of its offices across the country. Some may be disappointed that they lack the customer service and will move on to other insurance agencies others will just grin and bear it. What will be [...]
Blogging: Understanding Blog Etiquette
If you already have a blog or are thinking of starting one, there are a few things to consider regarding etiquette. The Business2.com.au blog started nearly a 10 years ago and we are nearing 10,000 human comments. Over the past decade we have grown exponentially and we can safely assume the number one position in [...]
The Hypocrisy of Content and the Coming Revolution
In Australia we have two Real Estate portals who maintain a duopoly on internet real estate listings. Both of these Portals need Real estate Listings to remain valid. Without this Content, they would be nothing. Both of these Portal’s majority interests, between them, control the vast majority of Australia’s print media, the traditional advertising platform [...]
Where is the value in modern-day Australian Real Estate?
Note: Business2.com.au is now accepting guest articles from our readers. We have a simple criteria for acceptance, the main one being that you dont talk about yourself or your products. You may talk about the industry you are in and you will receive a credit at the bottom of the article indicating who you are [...]
Long Forgotten Internet History
I have just realised that tomorrow the 17th of Feb (or that could be today, or even yesterday, depending on when you read this!) is my 10th anniversary of having a presence on the internet. The day I uploaded my first website www.underdownunder.com.au for my business at the time, a backpacker tour company in Tasmania. [...]
Unsolicited Mail – Dead on Arrival
For a few years now I have been writing about unsolicited marketing materials landing in your traditional mailbox and how the tides of environmental change will eventually outlaw this practice. Casting my mind back to 2004, I remember arriving in Sydney and actually being quite shocked at how much of this junk was floated around [...]
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Peter Ricci: Rod, just remember your facts are really at this s...
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Rod Lambert: Julie, as a Developer you rely on recent sale evid...
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Scott: Very interesting comments Davo. Morse code might h...
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PaulD: Jezza, What other product or service do you use, ...
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Ryan O\'Grady: Perhaps agents can have two versions of copy for t...
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Beating realestate.com.au, and other fantasies
- Is Domain threatening Competition within the real estate industry?
- Real Estate Group Blocks Syndication to National Property Portals
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated**
-
Thoughts on Realestate.com.au’s dominance
-
The True Impact of the Internet on Holiday Rental Property Management
-
Rent.com.au grows 300%
-
Why SOPA / PIPA matters to us all
- Ray White Offices Delivered a Sucker Punch by ex-Agent? **updated**
- Real Estate Group Blocks Syndication to National Property Portals
-
Rent.com.au grows 300%
-
Why SOPA / PIPA matters to us all
-
The True Impact of the Internet on Holiday Rental Property Management
-
Thoughts on Realestate.com.au’s dominance
-
Beating realestate.com.au, and other fantasies
- Is Domain threatening Competition within the real estate industry?
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