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World’s First Rhyming Social Media Blog Post

By on November 9, 2011 in Facebook, Social Networking, Twitter

Today, to celebrate my first post in quite a while, I want to write something fun about social media. There are already plenty of blog posts about the topic (including some excellent posts on Business2). And, there are already plenty of rhymes. But, until now, there has never been a rhyming social media blog post. (as [...]

Facebook, Social Networking

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Google Plus For Business

By on November 3, 2011 in Google, Marketing, Real Estate Agents, Social Networking

If you have a Google Apps Account and you understand how to administer this account you can now enable Google Plus for Google Apps for each of the users in your organisation and they in turn can now finally have a Google Plus Profile. Note: If you are logged into your Google Apps GMail click [...]

Facebook, Google, Google Analytics, Google Calendar, Google Meeting, Google Places, Google Plus, Google Reader, Google Screencasts, Google WhiteBoard

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Facebook New Features F8 Timeline

By on September 26, 2011 in Facebook, Google, Social Networking

At the recent F8 Conference Facebook revealed a new look at some new features to the world. The changes it brings in makes your profile look a little more snazzy and you can have a nice big header image. These new features will be rolled out over the coming weeks. As a Facebook developer (anyone [...]

F8, Facebook, Google Plus

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Google +1 Like button

By on July 7, 2011 in Google, What's New

Google has become a little bit more social with the launch of its +1 Like button available to be added to any website. This button allows web uses to recommend and share content with their networks, family and friends. The button is similar to the facebook Like or Twitter Retweet buttons and is an attempt [...]

+1 Like button, Australian real estate portal, Google +1, Google Search, Nick Radicevic, thehomepage.com.au

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A news property website launches in Australia – Property Observer

By on June 8, 2011 in Agent Websites, Australia, Business, Media, Newspapers, Real Estate Agents, Research, Social Networking

Not to be confused with another property portal website – this is actually a real estate industry news website and I must admit it is very impressive. Property Observer is headed up by well known property journalist Jonathan Chancellor who was previously at The Sydney Morning Herald for the last 25 years in the capacity [...]

Jonathan Chancellor, Property Observer, Sydney real estate, The Sydney Morning Herald

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The Creativity Vacuum – Why Newspapers, Twitter and Facebook have run out of ideas

By on May 9, 2011 in Facebook, Media, Newspapers, Social Networking, Twitter

No one can deny the success of Facebook and Twitter – the astronomical user base of these Internet giants speak for themselves. However one thing they both lack is creativity in their business models. Facebook currently has over 500,000,000 users, yes that’s 500 million! An almost unbelievable statistic, coupled with the fact that most users [...]

Facebook, SMH, The Age, Twitter

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Convert Facebook Profile to a Facebook Business Page

By on April 8, 2011 in Facebook, Social Networking

The need to leverage social media for a real estate agency is really a no-brainer these days. In 2011 Facebook is one of the easiest ways to connect with clients, potential clients and the community. Unfortunately many agencies have failed to setup their business correctly. Businesses really need to be setup as a Business Page, not a [...]

Facebook, facebook business page, facebook profile

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Does Sex Sell Real Estate?

By on February 4, 2011 in Facebook, Marketing, Soapbox, Social Networking, Video

I don’t really want to give this video any more exposure than it has already had, but it’s polarised the industry and created a huge amount of debate on numerous other forums (especially on Facebook). The question has been posed does sex sell real estate but rather I would prefer to ask the question “Would [...]

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State of the Social (SotS) Google, Yahoo, MySpace, Twitter and Groupons buyout idiocy

By on January 24, 2011 in Facebook, Linkedin, Media, MySpace, Newspapers, Social Networking, Television, Twitter

2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we will see the further entrenchment of niche Software as a Service (SaaS) companies and some of our past favourites go the way of the Dodo Twitter Twitter is a little on the nose to [...]

Google, Groupons, Linkedin, MySpace, Twitter, Wikileaks, Yahoo

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ANZ Fires Back

By on October 5, 2010 in Facebook, Social Networking, Software, Technology, Twitter

ANZ Bank has fired back with their own Real Estate iPhone Application,, the ANZ Property Tracker – and it is proving to be quite popular. It looks very pretty – which you would expect from a bank with a little spare change and it plays quite nice. You can view it here and download it [...]

ANZ, Facebook, iPhone, Property Tracker, Twitter

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Top 10 People to Follow on Twitter for Australian Real Estate Agents – 2010 Q3

By on September 30, 2010 in Social Networking, Twitter

This list is the third in the series and just squeaks into the third quarter on time! If you have not seen the previous top 10 lists you can checkout them out here: Q1 and Q2. @RealEstateAU @apimagazine @peter_ricci @ozspecialagent @TatianaMijalica @auction_action @PriceFinder @homehound @remarketingtips @PortalWatch If anybody has any suggestions for the next Top [...]

top 10, Twitter

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The difference between a listing and a great listing:

By on September 15, 2010 in Agent Websites, Marketing, Real Estate Agents, Social Networking

When you submit listings to a portal should you go for quality or quantity? It’s easy to see why agents might think that the more people who see their property listings returned to a search query the better. And in some respects by providing less specific details for your listings you could be said to [...]

nestoria, Sobox

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It’s Tribal, and it’s who we are

By on May 20, 2010 in Facebook, Media, Radio, Social Networking, Television, Twitter

During the recent UK general election (American friends of mine were amazed at how quickly it was over, English friends bemoaned how it dragged on for weeks), I read a Guardian blog post which berated parties of all hues (“tribes”). The writer loathed one tribe, but was saddened how his own tribe had left him, [...]

BBC, Facebook, Guardian, Twitter

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Realestate.com.au Announce Enhancements to Mobile Site

By on May 17, 2010 in Australia, Mobile, Portals, Social Networking

In their latest press release, Realestate.com.au have just announced some enhancements to their mobile site… Henry Ruiz, General Manager Consumer Marketing for realestate.com.au indicated the new mobile website features will allow obsessed property hunters to access important property information, at the touch of a button. “Given the heightened activity in the property market realestate.com.au’s enhanced [...]

Henry Ruiz, mobile, REA Group, Realestate.com.au, www.realestate.com.au

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