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State of the Social (SotS) Google, Yahoo, MySpace, Twitter and Groupons buyout idiocy

2011 seems to be shaping as a year that will make or break some social media companies. In my opinion we will see the further entrenchment of niche Software as a Service (SaaS) companies and some of our past favourites go the way of the Dodo Twitter Twitter is a little on the nose to [...]

Google, Groupons, Linkedin, MySpace, Twitter, Wikileaks, Yahoo

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Online Reviews Set To Impact Real Estate Agents

Before Web 2.0, if you provided good service it was widely regarded that people would tell a handful of their friends about their great experience. But, if your service was poor or you did something wrong then they would tell 20 people. Well, what used to be Word of Mouth, has now become World of [...]

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4 Critical Steps to Building Your Personal Profile Online

I was looking in the window of a real estate agency the other day & noticed that they had no listings available to sell. This got me thinking about ways that a real estate agent could market themselves & build their profile without even having any properties to market. These online marketing foundations could be [...]

agent profile, facebook profile, google profile, personal profile, real estate profile, twitter profile

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A Property Portal – My Way

With Myhome soon leaving the local landscape soon I came to thinking of what would make the ultimate portal. I know Peter has posted on something similar before but I thought I would throw my hat in the ring and mockup what I believe would be the perfect portal from my perspective as an agent. [...]

API's, Design, Development, Facebook, MySpace, Property Portal

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State of the Portals. Part One – REA Australia

Over the last 12 months we have seen many new entrants coming into the market offering cheaper annual plans, different strategies and grandiose claims. But what impact have these new entrants had on the marketplace and what if any will they have in the future? Over the coming weeks I will write about each of [...]

REA

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