League tables for suburb performance based on medians can make for popular reading. However the results should often be challenged, especially where sample sizes are small, property sales not representative or where the price ‘distribution curve’ is skewed. For an agent working in one of these ‘worst’ suburbs, it is always good to know the [...]
Free to consumer price estimates are popular tools in North America, but they are not without problems. In the coming year or two we expect to see automated valuation modelling being used more widely in Australia – offering either existing or new portal entrants a way to stand out in a rather tough online marketplace. [...]
Not to be confused with another property portal website – this is actually a real estate industry news website and I must admit it is very impressive. Property Observer is headed up by well known property journalist Jonathan Chancellor who was previously at The Sydney Morning Herald for the last 25 years in the capacity [...]
OzHomevalue is a Realestate.com.au owned website for property vendors providing them with sales data information in relation to the suburb where the vendor’s property is located. From their homepage: OzHomeValue provides a comprehensive property report to help find the value of your home. Try our easy to use, obligation free system and receive your FREE [...]
It’s been an action packed two weeks which started with REA’s sale of Realholidays and has built up since then. There is certainly some major restructuring taking place in Australia’s online real estate space: As a follow up to BuyMyPlace.com.au being kicked off REA other agent assisted and private selling sites including Forsaleforlease, Myhomeisforsale and [...]
Over the past decade I have investigated various methods of measuring online traffic for the different web sites I’ve managed, and no single measurement seems to bear up to scrutiny. In fact, most do a pretty good job of contradicting each other. Google Analytics? Smarter Stats? Nielsen? Hitwise? Alexa? Take your pick, and think of [...]
In response to my previous article Yet Another Stuff Up!!! Where is Our Data Going? I was contacted directly by the CEO of RPData – Graham Mirabito to clarify who was responsible for the data error. I invited Graham to comment directly on B2 or have me post the explanation of events for them. Here [...]
The REINSW are holding their official launch event tonight to mark the first stage of rolling out the National Industry Based Real Estate Portal, RealEstateView.com.au and their National Sales Data platform, PropertyData.com.au into the NSW market. Prior to the launch a number of the major real estate franchise groups have demonstrated their support for the [...]
A recent national survey of 1100 users, conducted by www.realestateVIEW.com.au aimed to gather data on potential home buyers in 2010 and their feeling about the year ahead, as well as the sacrifices they would be willing to make to purchase a property. While rising interest rates and house prices are concerns echoed by many home [...]
I was presenting at a seminar in Brisbane last week, where Australian Property Data provider, PriceFinder launched a new offering to real estate agents. Taking inspiration from the success of Zillow and Trulia’s web site widgets, PriceFinder has released its own range of agent website tools for the Australian real estate industry. According to Kent [...]
The smart agent should always be looking to list stock that matches hot buyer activity. In 2009 this space was largely dominated by first time home buyers (given the well publicised FHOG), but what buyer groups are set to be hot in 2010? A recent survey from the Bureau of Statistics and RP Data confirmed [...]
When Telstra paid AUD $636 million for he Trading Post in 2004 many questioned yet another wasted acquisition for the Telco giant (the list is long). Today those questions have been vindicated as Telstra has now shut down the 22 print versions of the Trading Post to concentrate on the online edition. Another hit will [...]
Before Web 2.0, if you provided good service it was widely regarded that people would tell a handful of their friends about their great experience. But, if your service was poor or you did something wrong then they would tell 20 people. Well, what used to be Word of Mouth, has now become World of [...]
SEO Series This article is the third in the series. The first article introduced the concept of SEO and focussed on the initial tasks and housekeeping to prepare your website to improve its SEO and monitoring that improvement. The second article concentrated on Referral Building and how to increase the authoritative value of your website. This article [...]
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Stay Connected with Business2.com.au by following us on one of our social networking websites.
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