I have just realised that tomorrow the 17th of Feb (or that could be today, or even yesterday, depending on when you read this!) is my 10th anniversary of having a presence on the internet. The day I uploaded my first website www.underdownunder.com.au for my business at the time, a backpacker tour company in Tasmania. [...]
Over the past week you may have noticed a small change in functionality when using the Google search engine. As you commence typing a word/phrase a dropdown will appear with predictive search terms. If you then click on a “search term” the normal Google results relating to that term will appear. This might sound like [...]
Over the past decade I have investigated various methods of measuring online traffic for the different web sites I’ve managed, and no single measurement seems to bear up to scrutiny. In fact, most do a pretty good job of contradicting each other. Google Analytics? Smarter Stats? Nielsen? Hitwise? Alexa? Take your pick, and think of [...]
Google will overcome the teething problems with its real estate proposition and disrupt the business models of property portals across the world. Every single property portal in the world is wary of the Google Real Estate presence over the past few years and every single portal is scared of the effect Google will have on [...]
The REINSW are holding their official launch event tonight to mark the first stage of rolling out the National Industry Based Real Estate Portal, RealEstateView.com.au and their National Sales Data platform, PropertyData.com.au into the NSW market. Prior to the launch a number of the major real estate franchise groups have demonstrated their support for the [...]
Google has recently developed Favourite Places on Google, which incorporates the use of QR Code technology to help customers get information about businesses via their mobile phones and drive visitors across to the reviews on their site. Whilst the use of QR Codes hasn’t really taken off as yet, they should start to become more [...]
When Google ventured into real estate listings many of us thought it would signal the end of annual fee increases being charged by the likes of realestate.com.au and domain.com.au. I mentioned how it will eventually force these organisations to change their business models and build simpler, smarter platforms and I still do! Despite making it [...]
A few months ago a client of mine received an email from a web application called myhousehunt. The site was scraping property listings from the major real estate portals and populating a portion of each listing on their website. They were then allowing property seekers to build a timetable for open inspections which could be [...]
Google has beefed up its map search considerably with basic natural phrases now added. In the past a user has to select real estate, now all they need to do is use basic search terms in mapping. Here is the official Google press release from Google. Around half of the Googlers in our Sydney headquarters [...]
I recently wrote about using Google Insights to compare the relative strength of each real estate brand in Australia. I showed how you could compare each brand against each other and how you could also see the strength of each brand across the states. When I shared this, it was in fact the second way [...]
SEO Series This article is the third in the series. The first article introduced the concept of SEO and focussed on the initial tasks and housekeeping to prepare your website to improve its SEO and monitoring that improvement. The second article concentrated on Referral Building and how to increase the authoritative value of your website. This article [...]
When Google releases new products or updates to existing products they usually do so with very little warning. One day it’s just there. Google recently announced that it was going to release major changes to their search engines. Unlike other updates which Google has completed a preview of these new search results can be found [...]
Whilst there has been a great deal of discussion on the Google Real Estate launch here in Australia there may be an even bigger blow by the internet giant about to be delivered to our industry. In March this year a strange thing happened in the US when searching on Google. Websites that have never [...]
At 3.00pm today Google launched their new real estate search mapping tool which allows real estate agents to publish their listings for free and the public to browse listings. The site has a number of new features. Users of the site can search for listings in a particular suburb and then refine the listings down [...]
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Stay Connected with Business2.com.au by following us on one of our social networking websites.
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