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Australian Real Estate SEO (Search Engine Optimisation) Part 1

By on June 16, 2009 in Agent Websites, Marketing, Real Estate Agents, Search, Standards, Technology

Search engines are the  key to generating significant traffic on the internet. It can certainly be supplemented and enhanced by social networking like Facebook, Blogs and the Twitter but search engines are King. In other places around the world a number of search engines are very popular but in Australia, there is only one serious [...]

Bing, Google Accounts, Google Analytics, Google Analytics API, Google Webmaster Tools, Microsoft, Microsoft Bing Webmaster, SEM, seo, Yahoo, Yahoo Site Explorer

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Government Broadband Plan a Winner

By on April 8, 2009 in IPTV, Standards, Technology, What's New

Prime Minister Kevin Rudd has scrapped the broadband tender process in favour of forming a public/private company to build and operate a massive broadband fibre to the home network which will cost over AU 40 billion dollars. And I love it! As long as Telstra has absolutely no control over it! Ivor Ries, an analyst [...]

ADSL2+, Fibre to the Node, IPTV

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Virtual Agents Revisited

By on October 29, 2008 in Newspapers, Research, Standards, What's New

A few posts in recent months have focussed on the concept of the virtual agent.  Dave Platter first commented on events in the states and how that might effect the local industry in a post titled “Victory for Virtual Agents in US Could Lead to Threat to Traditional Agents in Australia” Dave followed up with “The [...]

franchise, uhoo, Virtual Agent

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Open Letter – Open XML Initiative (updated)

By on June 7, 2007 in Standards

Update 07/06/2007: The Open XML Initiative is fast becoming a giant with most of the major players now involved. I will be posting over the next 10 days a list of all of the organisations who are now involved. We now have 3 major portals, 4 major franchises and 5 Multi Uploaders supporting this initiative, [...]

XML

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Developing Web Standards for Property Identification

By on March 27, 2007 in Standards

Over the past few weeks I have had a number of phone calls from irate agents telling me ‘did you send our listings to MyHome?’ My answer was an emphatic NO. The biggest problems they are facing are old listings. This comes down to a poor understanding of agents websites. Many agents still have their [...]

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Is it time for an independent agents organisation?

By on September 27, 2006 in Standards

I have been talking about this for a long time now. Is it time that all of the independent agents across Australia got together to form a non profit organisation? Yes, will it ever happen? I hope so. In the Internet economy many things have changed and one of them is the benefits franchise groups [...]

Independant Agents

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Quality Content

By on October 7, 2004 in Standards

In the future quality content will be the key differentiator for Real Estate Agents.

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