Comments for Business2 http://www.business2.com.au Real Estate Agent News and Information Technology Wed, 17 Mar 2010 12:48:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on 10 Things I Absolutely Positively Love about Facebook, Twitter and LinkedIn by Glenn Sojourner http://www.business2.com.au/2010/03/10-things-i-absolutely-positively-love-about-facebook-twitter-and-linkedin/comment-page-1/#comment-8469 Glenn Sojourner Wed, 17 Mar 2010 12:48:11 +0000 http://www.business2.com.au/?p=2713#comment-8469 Great stuff Glenn that can be applied to not only real estate but all other businesses. I use two Twitter accounts...one to just build a list from everywhere and anyone. I have another to focus on my niche. You cannot count on everyone filling out their bio completely on Twitter so you may be leaving a lot of potential followers out if you focus solely on the niche. Plus it allows your to really build your personality on Twitter and develop a larger community. Use the bigger one to bring others who have an interest in your niche to your focused Twitter account. Great stuff Glenn that can be applied to not only real estate but all other businesses.

I use two Twitter accounts…one to just build a list from everywhere and anyone. I have another to focus on my niche. You cannot count on everyone filling out their bio completely on Twitter so you may be leaving a lot of potential followers out if you focus solely on the niche. Plus it allows your to really build your personality on Twitter and develop a larger community. Use the bigger one to bring others who have an interest in your niche to your focused Twitter account.

]]> Comment on What would you do if you were Enzo Raimondo? by Medyumlar http://www.business2.com.au/2009/12/what-would-you-do-if-you-were-enzo-raimondo/comment-page-1/#comment-8468 Medyumlar Wed, 17 Mar 2010 11:25:20 +0000 http://www.business2.com.au/?p=2451#comment-8468 Ps I think your choice of Telstra is pretty poor. They just finished a many years of bagging anything that looked like competition, including the Govt – It didn’t get them anywhere but backwards, but they did it! Ps I think your choice of Telstra is pretty poor. They just finished a many years of bagging anything that looked like competition, including the Govt – It didn’t get them anywhere but backwards, but they did it!

]]> Comment on Google Real Estate will force the portals to embrace, open and innovate or die! by Ian http://www.business2.com.au/2010/02/google-real-estate-will-force-the-portals-to-embrace-open-and-innovate-or-die/comment-page-1/#comment-8466 Ian Wed, 17 Mar 2010 08:10:05 +0000 http://www.business2.com.au/?p=2668#comment-8466 I understand that there is concern that google might look at charging agents for the information but as others have said above google make money from advertising and adwords. When i first investigated the cost of key words for our region they were all around the 5 cent mark 6 months ago. Now the cheapest is 9 cents, so that's a 80% increase. Agents will have to pay anyway, just in a different way. I understand that there is concern that google might look at charging agents for the information but as others have said above google make money from advertising and adwords. When i first investigated the cost of key words for our region they were all around the 5 cent mark 6 months ago. Now the cheapest is 9 cents, so that’s a 80% increase. Agents will have to pay anyway, just in a different way.

]]> Comment on 10 Things I Absolutely Positively Love about Facebook, Twitter and LinkedIn by Greg Vincent http://www.business2.com.au/2010/03/10-things-i-absolutely-positively-love-about-facebook-twitter-and-linkedin/comment-page-1/#comment-8465 Greg Vincent Wed, 17 Mar 2010 03:38:24 +0000 http://www.business2.com.au/?p=2713#comment-8465 Glenn, I'm currently doing some experimenting with posting listings out onto Twitter via a separate Twitter account. I'll keep you posted. The advanced search feature is great for geo-targeted searches on Twitter and shows the importance of using some keywords within tweets too. Glenn, I’m currently doing some experimenting with posting listings out onto Twitter via a separate Twitter account. I’ll keep you posted.

The advanced search feature is great for geo-targeted searches on Twitter and shows the importance of using some keywords within tweets too.

]]> Comment on 10 Things I Absolutely Positively Love about Facebook, Twitter and LinkedIn by Glenn Batten http://www.business2.com.au/2010/03/10-things-i-absolutely-positively-love-about-facebook-twitter-and-linkedin/comment-page-1/#comment-8464 Glenn Batten Wed, 17 Mar 2010 00:37:06 +0000 http://www.business2.com.au/?p=2713#comment-8464 Even if somebody does not signup for a Twitter account they can still use the advanced search on twitter to find out what people are saying about their agency..... http://search.twitter.com/advanced Some Examples http://twitter.com/hoodyboody/statuses/10547714768 http://twitter.com/thepoofterson/statuses/10196531254 http://twitter.com/JordyJaelyn/statuses/10253347303 Even if somebody does not signup for a Twitter account they can still use the advanced search on twitter to find out what people are saying about their agency…..

http://search.twitter.com/advanced

Some Examples

http://twitter.com/hoodyboody/statuses/10547714768
http://twitter.com/thepoofterson/statuses/10196531254
http://twitter.com/JordyJaelyn/statuses/10253347303

]]> Comment on 10 Things I Absolutely Positively Love about Facebook, Twitter and LinkedIn by Glenn Batten http://www.business2.com.au/2010/03/10-things-i-absolutely-positively-love-about-facebook-twitter-and-linkedin/comment-page-1/#comment-8463 Glenn Batten Wed, 17 Mar 2010 00:13:11 +0000 http://www.business2.com.au/?p=2713#comment-8463 One of the biggest issues I think is that they believe that social networking is totally foreign... something that they have never done before. Agents have been doing social networking since the first deals were ever struck and the social networking sites are just tools to make it more efficient and cast your net wider. Whilst we can disagree or have different opinions on exactly how to use these solutions they are certainly successful. As an example I would never broadcast every listing we have over our main twitter account because too many people would miss the news and information we broadcast on that account. IF we were ever going to do this then I would setup a separate account just for the listings and keep the main account for news, comments and the like. But clearly many people disagree because there are probably a hundred or so agents who I have followed along the way because of this practice. I wanted to see what sort of tweets they were doing and all they ever did was their properties for sale which I have no interest in... DELETE... or unfollow actually. One of the biggest issues I think is that they believe that social networking is totally foreign… something that they have never done before. Agents have been doing social networking since the first deals were ever struck and the social networking sites are just tools to make it more efficient and cast your net wider.

Whilst we can disagree or have different opinions on exactly how to use these solutions they are certainly successful. As an example I would never broadcast every listing we have over our main twitter account because too many people would miss the news and information we broadcast on that account. IF we were ever going to do this then I would setup a separate account just for the listings and keep the main account for news, comments and the like.

But clearly many people disagree because there are probably a hundred or so agents who I have followed along the way because of this practice. I wanted to see what sort of tweets they were doing and all they ever did was their properties for sale which I have no interest in… DELETE… or unfollow actually.

]]> Comment on 10 Things I Absolutely Positively Love about Facebook, Twitter and LinkedIn by Greg Vincent http://www.business2.com.au/2010/03/10-things-i-absolutely-positively-love-about-facebook-twitter-and-linkedin/comment-page-1/#comment-8462 Greg Vincent Tue, 16 Mar 2010 23:58:58 +0000 http://www.business2.com.au/?p=2713#comment-8462 Glenn, every day I am blown away by how effective these 3 sites are for connecting with some of the best people within the real estate industry and/or any industry for that matter. The leverage that real estate agents can get from these Social Networks is enormous, if they use them the right way. It's a shame to see so many people within the real estate industry sitting back & waiting to see what this Social Media thing is all about and/or if it's just a fad. If it's ROI they're worried about then they should check out this video about Social Media ROI by Erik Qualman http://www.youtube.com/watch?v=ypmfs3z8esI Glenn, every day I am blown away by how effective these 3 sites are for connecting with some of the best people within the real estate industry and/or any industry for that matter.

The leverage that real estate agents can get from these Social Networks is enormous, if they use them the right way.

It’s a shame to see so many people within the real estate industry sitting back & waiting to see what this Social Media thing is all about and/or if it’s just a fad.

If it’s ROI they’re worried about then they should check out this video about Social Media ROI by Erik Qualman

http://www.youtube.com/watch?v=ypmfs3z8esI

]]> Comment on How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event? by Glenn Batten http://www.business2.com.au/2010/03/how-could-ray-white-improve-their-marketing-to-make-%e2%80%98the-edge%e2%80%99-an-even-more-impressive-event/comment-page-1/#comment-8460 Glenn Batten Tue, 16 Mar 2010 22:21:21 +0000 http://www.business2.com.au/?p=2690#comment-8460 Yeah Greg.. I am not a subscriber anymore but Robert sent me the article whilst it was still smoking in his inbox. We have been having an interesting discussion if Sydney Agents could do the same thing or whether the Newspaper hooks are embedded too deep in Sydney Agents. Quite an interesting turn of events. I have been planning on doing an article on the issue expanding whats already been raised in the comments but had to get another one out in the meantime re REA... which should be published soon. There is another interesting player who regularly comments here on this blog in this move towards an industry owned print solutions. He has been trying to make inroads into smaller rural markets under the radar but the play in Inner Melbourne has busted the issue open.. Hopefully he is going to cough up some info on his progress without me speculating from what I know already..... :) Yeah Greg.. I am not a subscriber anymore but Robert sent me the article whilst it was still smoking in his inbox. We have been having an interesting discussion if Sydney Agents could do the same thing or whether the Newspaper hooks are embedded too deep in Sydney Agents.

Quite an interesting turn of events. I have been planning on doing an article on the issue expanding whats already been raised in the comments but had to get another one out in the meantime re REA… which should be published soon.

There is another interesting player who regularly comments here on this blog in this move towards an industry owned print solutions. He has been trying to make inroads into smaller rural markets under the radar but the play in Inner Melbourne has busted the issue open.. Hopefully he is going to cough up some info on his progress without me speculating from what I know already….. :)

]]> Comment on How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event? by Nick http://www.business2.com.au/2010/03/how-could-ray-white-improve-their-marketing-to-make-%e2%80%98the-edge%e2%80%99-an-even-more-impressive-event/comment-page-1/#comment-8458 Nick Tue, 16 Mar 2010 21:13:56 +0000 http://www.business2.com.au/?p=2690#comment-8458 Greg thanks for brightening up my day already. That quote is priceless! :) Greg thanks for brightening up my day already. That quote is priceless! :)

]]> Comment on How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event? by Greg Vincent http://www.business2.com.au/2010/03/how-could-ray-white-improve-their-marketing-to-make-%e2%80%98the-edge%e2%80%99-an-even-more-impressive-event/comment-page-1/#comment-8456 Greg Vincent Tue, 16 Mar 2010 11:55:46 +0000 http://www.business2.com.au/?p=2690#comment-8456 Glenn, further to your comment about MyPropertyReview. It looks like a similar move has just taken place in Victoria, but with a much bigger impact. http://www.crikey.com.au/2010/03/15/fairfax-shudders-as-catalano-fires-up-new-property-glossy/ There's some big advertising dollars leaving Fairfax Community Newspapers in Victoria & the comment from their "Victorian general manager Colin Moss bizarrely accused the agents of attempting to “take the advertising profits themselves”, a comment dismissed by figures close to the deal as self-evident." isn't going to help matters either. Glenn, further to your comment about MyPropertyReview. It looks like a similar move has just taken place in Victoria, but with a much bigger impact.

http://www.crikey.com.au/2010/03/15/fairfax-shudders-as-catalano-fires-up-new-property-glossy/

There’s some big advertising dollars leaving Fairfax Community Newspapers in Victoria & the comment from their “Victorian general manager Colin Moss bizarrely accused the agents of attempting to “take the advertising profits themselves”, a comment dismissed by figures close to the deal as self-evident.” isn’t going to help matters either.

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