Peter Ricci

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Peter Ricci is the Director of Agentpoint.com.au, Business2.com.au, Ginga.com.au and ZooProperty.com and has been involved in designing and developing real estate systems and websites since 1997. In July 2001 Peter founded Business2.com.au to help real estate agents better understand the power of the Internet and the real estate landscape in Australia and New Zealand. Since then he has penned over 300 articles on a variety of subjects in the real estate technology industry. Business2.com.au is now the leading real estate technology site in Australasia.

Recent blog posts written by Peter Ricci

Why SOPA / PIPA matters to us all

Why SOPA / PIPA matters to us all

Ever since the age of the cassette tape the media industries across the globe have been “lobbying” and “contributing” to our politics in a way many of us do not even understand. We pretty much live in a world now where where just about all levels of government are enabled not by the people, but [...]

Posted In Soapbox

Thoughts on Realestate.com.au’s dominance

As a follow up to Dave Platters excellent, well articulated post on why anyone “is dreaming” that they can beat real estate.com.au, it made me revisit an idea I had a few years back. I think for the most part Dave is correct, however there is something that needs to be done about property content [...]

Posted In Soapbox

REIA not alone in running out of ideas

Domain.com.au’s recent blog entry highlighted a trend amongst an industry and governments that have run out of ideas on how to make housing more affordable. REIA thinking goes that allowing first home buyers to dip into their super savings to purchase their first home will allow them to purchase their first home and relive some [...]

Posted In Soapbox

Merry Christmas

Merry Christmas and Happy Holidays to all our readers, contributors and people who have never heard of us before. If you are lucky enough to spend this time with your family and friends then all the better. From both Ryan O’Grady and myself I wish you all a Merry Christmas and Happy Holidays and we [...]

Posted In Soapbox

My Take on Apple TV

Since the death of one Steve Jobs and release of the Steve Jobs book by Walter Isaacson rumors have been spreading like wildfire about a new television to be released by Apple sometime in 2012. In this book, Isaacson quotes Steve Jobs: ‘I’d like to create an integrated television set that is completely easy to [...]

Posted In IPTV, Media

Business2.com.au turns 10 and we want you!

At Christmas this year it will be 10 years since I penned my first post on a Commodore PET…… well not really, but come January 12th 2012 it will be 10 years since we wrote that first post on a website powered by Movable Type, by 2003 I had a whopping 15 posts and received [...]

Posted In What's New

Google Plus For Business

If you have a Google Apps Account and you understand how to administer this account you can now enable Google Plus for Google Apps for each of the users in your organisation and they in turn can now finally have a Google Plus Profile. Note: If you are logged into your Google Apps GMail click [...]

Posted In Google, Marketing, Real Estate Agents, Social Networking

SOBOX + PropertyAd Guru have closed their doors

After less than 18 months SOBOX.com.au has recently closed its doors. At its launch SOBOX (Short for Social Media in a Box) a wholly owned subsidiary of Classified Ad Ventures Pty Ltd promoted the importance of agents having a deeper involvement with social media websites such as Facebook and Twitter. Property Ad Guru has also [...]

Posted In Soapbox, What's New

Facebook New Features F8 Timeline

At the recent F8 Conference Facebook revealed a new look at some new features to the world. The changes it brings in makes your profile look a little more snazzy and you can have a nice big header image. These new features will be rolled out over the coming weeks. As a Facebook developer (anyone [...]

Posted In Facebook, Google, Social Networking

Steve Jobs Departs Apple

Today, Steve Jobs has announced he is leaving Apple after probably the most successful stint as CEO in recent corporate history. He has overseen the iPod, iPhone, iMac and iPad and many other products that have revolutionized the computer, mobile and entertainment industries. You might ask what has this got to do with real estate? [...]

Posted In Soapbox

REIWA Goes West

Charlie Gunningham is in San Francisco for Real Estate Connect and hopefully he will be able to write a great post on what is happening over there when he gets back. In the meantime he and his team have been very busy little girls & boys and they have just released a new website called [...]

Posted In Australia, Portals, What's New

Google launches Google+

Google+ has just been launched to a limited release and I have spent a few days playing around with the new Social Website. Whilst it is not perfect and needs some better integration – it’s potentially is enormous and already it has become the best social network tool for a generation that wants a smarter [...]

Posted In What's New
Rachelle Hirt

Facebook, Twitter and Blogging, do’s and don’ts for the real estate agent!

Over the past year or so we have seen the rise of Real Estate Agents using Facebook to promote their business or personal profile. The best of you continually add informative and fun content to your page and have seen a steady rise in fans. But there is a disturbing trend to this and this [...]

Posted In Agent Websites, Marketing, Real Estate Agents, Soapbox

Lucky you’re with AAMI

Unless you have been hiding under a rock of late you will no doubt have heard that AAMI are closing all of its offices across the country. Some may be disappointed that they lack the customer service and will move on to other insurance agencies others will just grin and bear it. What will be [...]

Posted In Portals, Soapbox