Is economic uncertainty pushing you–the real estate agent–to advertise more online?
US-based classified advertising expert Peter Zollman told me this week on the phone that in the US, real estate ad dollars are already moving online as a result of the troubled economy there.
“Real estate agents and real estate advertising are in transition. Online will be a substantial winner and daily newspaper print is going to be a significant loser,” he said.
After our chat, I wondered if what Peter said was also true here in Australia. We haven’t got the economic problems the US has. But, interest rates are rising, the share market has been falling and the real estate markets are uncertain.
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