Tag Archives | brand

Leverage your brand, don’t differentiate from it

By on November 26, 2009 in Design, Marketing

What separates great marketing from good marketing is simplicity and consistency. The easier you brand is to remember and recall the more people will be drawn to it and, ultimately, the more people will respond to it. In real estate terms this simply means that if you tamper with your branding and advertising, even a [...]

brand, Marketing

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Australian Real Estate Brands Compared

By on September 24, 2009 in Australia, Portals, Real Estate Agents, What's New

Most major real estate groups will conduct regular brand surveys to gauge just how their brand is positioned into the marketplace. They are normally conducted through expensive surveys. Results often include statistics for prompted and unprompted  awareness of your brand.  Naturally these reports focus on the brand that engaged them… the group paying the bill. [...]

barry plant, brand, Century 21, Domain.com.au, Elders, First National, Harcourts, homehound.com.au, L.J. Hooker, laing and simmons, mcgrath, myhome.com.au, prd nationwide, professionals, raine and horne, Ray White, RE/MAX, real estate groups, Realestate.com.au, realestateview.com.au, richardson and wrench, starr partners, stockdale and leggo

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