We now live in such a fast paced world with customers expecting faster response times, more information & almost immediate accessibility to a real estate agent via mobile phone, email which all creates an expectation that agents are available to respond quickly to all enquiries at almost any time of the day.
Yet with all this accessibility, the most common complaint from real estate customers is that agents don’t contact them back.
And unfortunately, the way some agents approach their online marketing & enquiry response systems only helps to exacerbate the problem.
1. Providing limited information can hurt your reputation
Many agents still believe that it’s best to provide limited information about a property over the internet & only upload the minimum information they can.
